Automotive aftermarket leader increases presence across all MLF and MLF5 circuits

BENTON, Ky. (March 10, 2026) – Major League Fishing (MLF), the world’s largest tournament-fishing organization, announced today an expanded sponsorship with O’Reilly Auto Parts, solidifying the nation’s premier auto parts retailer as an Official Sponsor across all MLF circuits.

The renewed agreement builds on two years of successful collaboration between the two organizations, deepening O’Reilly Auto Parts’ investment in professional bass fishing and extending its footprint across the Bass Pro Tour, MLF5 events and all major championship moments – including REDCREST 2026 in Springfield, Missouri, home to the company’s corporate headquarters. The commitment underscores both organizations’ dedication to elevating the fan experience and growing the sport at every level.

“After two years of a strong and productive partnership, we’re excited to continue the relationship with Major League Fishing,” said Hugo Sanchez, Vice President of Advertising and Marketing for O’Reilly Auto Parts. “Our customers love the outdoors, and MLF gives us the perfect opportunity to connect with anglers, boaters and weekend adventurers from every corner of the country. Whether it’s towing or preparing for time on the water, we’re proud to support fans and competitors with reliable products and service they can count on.”

Beginning this season, O’Reilly Auto Parts will enjoy increased visibility across all MLF media and event platforms, including enhanced features on the MLFNOW!® livestream, digital content on MajorLeagueFishing.com and brand integration throughout on-site activations at tournaments nationwide.

“We are thrilled to extend and strengthen our relationship with O’Reilly Auto Parts,” said Jim Wilburn, MLF President of Sales. “Their long-standing dedication to serving anglers, outdoor enthusiasts and everyday drivers makes them an ideal partner for MLF. This agreement highlights our shared commitment to delivering world-class events, exceptional fan engagement and lasting value for our anglers and sponsors.”

Founded in 1957 as a family-owned, single-store operation in Springfield, Missouri, O’Reilly Auto Parts has grown into one of the nation’s largest and most trusted automotive parts retailers, with more than 6,500 stores across the United States, Mexico, Canada and Puerto Rico. Built on a commitment to professional service, quality products and long-term customer relationships, the company has remained customer-focused for more than six decades. Today, O’Reilly continues to lead the automotive aftermarket through innovation, community engagement and a dedication to helping drivers, anglers and outdoor enthusiasts stay prepared wherever the road – or the water – takes them.

To learn more about O’Reilly Auto Parts and its full range of automotive, marine, and outdoor products, visit OReillyAuto.com . For complete details and updated information on Major League Fishing, its tournaments and sponsors, visit MajorLeagueFishing.com. For regular updates, photos, tournament news and more, follow MLF’s social media outlets at Facebook, X, Instagram and YouTube.

About O’Reilly Automotive, Inc.
Since 1957, O’Reilly Automotive, Inc. has grown from a family-owned company to a leader in the automotive replacement parts industry. It supplies equipment, tools, parts and accessories to professional service providers and do-it-yourself customers across the United States, Mexico, Puerto Rico, and Canada. With more than 6,500 store locations and growing, the O’Reilly Professional Parts People deliver excellent customer service, knowledge and value to the communities they serve. For more information, visit OReillyAuto.com.

About Major League Fishing
Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery, Outdoor Channel, VICE, CBS Sports Network, World Fishing Network, RFD-TV, Game & Fish TV and Rumble, and on demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 20 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.