Major League Fishing and Cigars International Continue Winning Partnership with Expanded 2027 Agreement

  • Cigars International continues as Official Sponsor, named Exclusive Cigar Retailer of Major League Fishing

    BENTON, Ky. (Oct. 14, 2026) – Major League Fishing (MLF) announced today an expanded partnership with Cigars International for the 2027 season, extending the relationship between the two brands and increasing Cigars International’s presence across MLF’s premier tournament and media platforms.

    Under the expanded agreement, Cigars International will continue as an Official Sponsor of Major League Fishing while serving as the Exclusive Cigar Retailer of MLF. The exclusive designation encompasses cigars, humidors, pipes, pipe tobacco and cigar and pipe accessories.

    The 2027 partnership builds on Cigars International’s growing involvement with MLF and its connection to some of the sport’s biggest moments. Throughout the season, the brand will continue to help MLF recognize the accomplishments of anglers at the highest levels of professional bass fishing, including championship moments on the Bass Pro Tour and at REDCREST.

    To commemorate those victories, Cigars International will continue to present Bass Pro Tour champions with a custom humidor and celebratory cigars, giving winners a distinctive keepsake and a chance to celebrate their accomplishments with family, friends and fellow competitors. The tradition will culminate at REDCREST, where the season’s biggest victory will be marked with a signature Cigars International championship celebration.

    “Cigars International has embraced the spirit of competition and celebration that surrounds Major League Fishing, and we’re excited to expand our relationship with them in 2027,” said Michael Mulone, MLF Vice President of Sponsorship and Business Development. “Cigars have long been symbolic of success, and this continued partnership gives us a unique and authentic way to celebrate winning moments at the REDCREST Championship and throughout the Bass Pro Tour. The expanded relationship also creates additional opportunities to connect Cigars International with MLF fans across our events, broadcasts and digital platforms throughout the season.”

    As part of the expanded partnership, Cigars International will receive year-round exposure through MLF’s extensive media ecosystem, connecting the brand with fishing and outdoor enthusiasts through tournament coverage, livestream broadcasts, digital and social media, MLF communications and additional integrated marketing opportunities.

    “There’s something special about celebrating a win after all the preparation, persistence and focus it takes to get there,” said Kim Shay, Marketing Director, North America at Cigars International. “We’re excited to continue our partnership with Major League Fishing and make those winning moments even more memorable by giving champions a chance to slow down, celebrate and enjoy what they’ve accomplished.”

    The expanded agreement continues to align Cigars International with the moments that define an MLF season – from the intensity of competition to the celebration that follows a hard-earned victory – while providing the brand with a year-round platform to engage with MLF’s national audience of anglers and outdoor enthusiasts.

    For more information about Cigars International, visit CigarsInternational.com or follow Cigars International on Facebook,  X, Instagram and  YouTube . For complete details and updated information on Major League Fishing, its tournaments and sponsors, visit MajorLeagueFishing.com. For regular updates, photos, tournament news and more, follow MLF’s social media outlets at  Facebook,  X, Instagram and  YouTube.

    About Cigars International
    Cigars International (CI) is an online and catalog based retailer of cigars owned by Scandinavian Tobacco Group A/S. CI sells an extensive range of handmade cigars directly to 885,000 US consumers. Established in 1996, Cigars International has become the fastest growing retailer, and today is an industry leader in online and direct marketing of premium to value segmented handmade cigars and tobacco accessories. Headquartered in Bethlehem, Pennsylvania, CI has a leading position in the US, and owns and operates retail stores in Pennsylvania, Texas, Tennessee, Kentucky and Florida. Cigars International distributes 19 million catalogs on an annual basis and has more than 90 leading brands in their portfolio.

    About Major League Fishing
    Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery, Outdoor Channel, VICE, World Fishing Network, RFD-TV, Game & Fish TV and Rumble, and on demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 20 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.

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