NEW YORK, N.Y. (March 16, 2021) – Luminox, the world’s first self-powered luminous watch brand, announces today a yearlong partnership with Major League Fishing (MLF), becoming the official timing sponsor for the Bass Pro Tour, competitive bass fishing’s premier professional circuit.  As part of the agreement, MLF pro Skeet Reese becomes ambassador and face for the brand for this relationship. The functionality, waterproofing and durability combined with the Always Visible dial makes Luminox the perfect watch for Major League Fishing’s professional and amateur anglers, as well as spectators and fans alike.

Luminox gifted each of MLF’s top 40 professional anglers that participated in REDCREST 2021 a watch to kick-off the partnership.

As the world’s largest tournament-fishing organization, MLF provides anglers of all skill levels the opportunity to compete for millions in prize money across six tournament circuits, including the Bass Pro Tour, Tackle Warehouse Pro Circuit, Toyota Series, Phoenix Bass Fishing League, Abu Garcia College Fishing and U.S. Army High School Fishing.

Luminox USA CEO, Lluis Sole said, “We are truly excited about this partnership with Major League Fishing as timekeeping is such a critical aspect of the tournaments and of fishing in general. Our brand motto of Every Second Counts expresses perfectly what is crucial in the sport of competitive fishing. Luminox will be an asset to the anglers themselves as well as the officials and videographers who accompany them on the boat. Additionally, we are thrilled to have champion angler, Skeet Reese join the Luminox family. Skeet is one of the top professional sport fishing legends and we welcome him to our brand.”

“We’re excited to announce our latest sponsorship with Luminox and welcome them into the Major League Fishing family,” said Jim Wilburn, MLF President and CEO. “MLF’s members, anglers and fans are among the most loyal consumers available and Luminox will now have access to the hundreds of thousands of anglers that we reach each month. We look forward to building a long-term relationship with them.”