The folks at Koppers said they had a revolutionary idea to unveil at ICAST. They weren’t kidding.

In a room full of veteran bass fishing media types who have seen it all and heard it all, the word ‘revolutionary’ actually rang true. The Bait Ball is more than just a new lure. “What we’ve really got to get our minds around here is that this is a concept,” said Grant Koppers, developer of the Bait Ball. He explained that having “internal fish” is what sets the Bait Ball apart.

“The Bait Ball is unlike any lure out there,” noted Elite Series pro David Walker. “We didn’t just paint it to look like a fish.”

With individual schooling minnows, shad, etc. inside the lure, whether it be the crankbaits, poppers or jerkbaits, the Bait Ball gives the look of a small break away school – a known trigger in provoking strikes from bass in a feeding mode as well as those that are in a neutral mode. Suspended bass often respond to nothing else but a small school of bait swimming overhead.

This concept and line of lures will almost certainly win Best of Show in the hardbait category and possibly Best of Show, period.