Let it All Hang Loose with Huk’s New Kona Collection

Charleston, SC (XXXX) — When hanging loose and looking good is just as important as staying comfortable, reach for one of Huk’s new Hawaiian-themed Kona shirts. These short sleeve button-ups come with island vibes built-in, so it feels like a vacation even when running errands around town.


The new Kona performance-packed, short-sleeve button-downs include the Kona Paradise Pass, Kona Kai, Kona Stackin’ Bills, and Kona Fins ‘N Stripes lines. They feature a 65% polyester, 35% cotton blend that is perfect for water and surf adventures, quick-drying while offering a soft feel. 


All of the Kona shirts are built for all-day comfort, both on and off the water. The new Kona shirts, featuring textured fabrics, are designed to keep anglers cool and dry, no matter how intense the action gets or how much the temperature rises. Hydrophobic fibers transport water and sweat away from the skin to the exterior of the clothing, where it can evaporate more efficiently. Also, perforated underarms and back add much-needed airflow while whisking larger sweat droplets away. 


All shirts in the Kona Paradise Pass, Kona Kai, Kona Stackin’ Bills, and Kona Fins ‘N Stripes lines feature a 30+ UPF rating for maximum sun protection at all times. A single chest pocket offers storage and a hidden microfiber wipe to keep glasses clean throughout the day. The two-way stretch material allows for a serious range of motion and a classic, comfortable fit. Fun prints are sure to be an instant favorite among anglers and other water-loving thrill-seekers.  


Kona Features:

      65% polyester, 35% cotton blend 

      Button-down, short-sleeve shirt with collared neckline

      Two-way stretch 


      Sun protection 

      Moisture management

      Mesh back chest pocket

      Hidden microfiber wipe


Huk Kona Paradise Pass

      Colors: Lichen, White, Seafoam, Fusion Coral, and Lavender Blue

      MSRP: $55.00 (3XL + $5)


Huk Kona Kai

      Colors: Fusion Coral, Tahiti Blue, Key Lime, Glacier, and Beach Peach

      MSRP: $55.00 (3XL + $5)


Huk Kona Stackin’ Bills 

      Colors: Sargasso Sea and Milky Blue

      MSRP: $55.00 (3XL + $5)


Huk Kona Fins ‘N Stripes 

      Colors: Americana

      MSRP: $55.00 (3XL + $5)