Clean water is the foundation of everything we do—and now, there’s a way for the entire industry to come together and make a measurable impact. The American Sportfishing Association is launching the Million Pound Challenge, a member-led effort to remove 1,000,000 pounds of trash from our nation’s waterways. Timed around National Fishing & Boating Week and continuing throughout the summer, this initiative is built to unite our industry behind a simple message: we protect what we love. Here’s how to get involved: Organize a local cleanup—shorelines, boat ramps, rivers, lakes, and more Rally your staff, customers, and community partners Track and report the trash you remove to contribute to the million-pound goal ASA will support your efforts with promotional resources, social media visibility, and a dedicated campaign hub to track progress and highlight member participation. This is more than a cleanup—it’s a chance to demonstrate leadership, strengthen our local connections, and be part of a national story that reflects the best of our industry. Commit to participating today and help us reach one million pounds.