A tribute to Timeless Craftsmanship and Heritage

COLUMBIA, S.C. (Sept. 19, 2023)  — Hardy Fly Fishing, a name synonymous with innovation and master craftsmanship, is proud to announce the release of its latest masterpiece: The 1912 Perfect Fly Reel. A modern rendition of an iconic reel, this piece is set to captivate both anglers and collectors alike.

Crafted in the heart of Alnwick, England, by the renowned Hardy Bros master craftsmen, the 1912 Perfect Fly Reel embodies over a century of fly fishing expertise and passion. This reel is not just a fishing tool; it’s a piece of history brought to life in the hands of modern anglers.

“In every turn and click of the 1912 Perfect Fly Reel, you’ll find a seamless blend of history and modern innovation. At Hardy, our commitment to unparalleled craftsmanship and dedication to the sport is unwavering,” said Jim Murphy, Director of Fly Fishing for Hardy. “This reel is a testament to our journey over the years, capturing the essence of our heritage and the vision for the future in one exquisite piece. It’s more than just a reel; it’s a part of the Hardy legacy.”

Since its inception, Hardy Fly Fishing has been at the forefront of fly fishing innovation. The original 1912 Perfect reel is a reflection of this legacy — a reel that, in its time, set the standard for reliability and craftsmanship. The reimagined 1912 Perfect Fly Reel is not just a nod to our illustrious past; it’s a celebration of a rich heritage that continues to inspire and shape the future of fly fishing.

KEY FEATURES:

• Iconic 1912 Check Mechanism:  A testament to its original design, providing an unparalleled user experience.
• Red Agate Line Guard:  A nod to the quality and craftsmanship owned only by Hardy
• Classic Narrow Spool Design:  Faithfully capturing the timeless aesthetics of its predecessor.
• Deep Anodized Gunmetal Finish: A robust, sleek finish that ensures longevity and elegance.
• Material Excellence:  Engineered from bar stock aluminum with a naval brass 1-piece spindle, this reel boasts not only beauty but durability.
• Available in both left and right-hand models to cater to all angling enthusiasts.
• Authentic Hardy Reel Pouch:  Each reel is supplied in a soft leather, sheepskin-lined Hardy reel pouch, a luxurious touch for safe storage and transport.

MSRP:  The 1912 Perfect Fly Reel is available immediately with an MSRP of $895.

For anglers and collectors who cherish the history and legacy of fly fishing, the 1912 Perfect Fly Reel is more than just a reel; it’s an embodiment of tradition and innovation, capturing the soul of Hardy Fly Fishing.