BIRMINGHAM, Ala. — Humminbird, a leading manufacturer of fishing electronics since 1971 and a longtime partner with B.A.S.S., has reached a deal to be the title sponsor for the 2024 season finale of the Bassmaster Elite Series. The Humminbird Bassmaster Elite at St. Lawrence River will be held Aug. 15-18 in Waddington, N.Y. The winner will receive an automatic berth into the 2025 Bassmaster Classic, and the final standings will be determined for the Progressive Insurance Bassmaster Angler of the Year race. “We at Humminbird are excited to further support an event held at a venue where our anglers have a history of remarkable performances,” said Brad Henry, senior brand manager for Minn Kota and Humminbird. “The St. Lawrence River’s reputation as a premier smallmouth fishing destination aligns seamlessly with our commitment to excellence. We anticipate an electrifying conclusion to the season, showcasing our talented anglers and the new, innovative technologies we’ve brought to the table at Humminbird.” Bassmaster Elite Series pros who use Humminbird electronics include two-time Angler of the Year Brandon Palaniuk and popular Australian pro Carl Jocumsen — and Henry isn’t exaggerating at all about the St. Lawrence River’s reputation as a premier smallmouth destination. B.A.S.S. has visited the venue 25 times for major events through the years, including for the past seven years in a row, and the weights have been steadily rising. In 2022, a then-record four-day catch of smallmouth weighing 102 pounds, 9 ounces took the title. That record was broken last year when it took 105 pounds to hoist the trophy. The picturesque fishery, which borders New York and Canada and flows into Lake Ontario, ranked No. 2 on Bassmaster Magazine’s 2023 100 Best Bass Lakes list. “Just when you think that fishery can’t get any better, it turns out another, even more incredible event,” said B.A.S.S. CEO Chase Anderson. “We can always expect a great event when we go there, and to have a great company and brand like Humminbird serve as the title sponsor will just be the perfect way to cap another fantastic season.” Live coverage of all four days of the Humminbird Bassmaster Elite at St. Lawrence River starts Thursday, Aug. 15 on Bassmaster.com and the FOX Sports digital platforms. FS1 will also broadcast live with the tournament leaders beginning at 8 a.m. ET on Saturday and Sunday. About B.A.S.S. B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing. The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, St. Croix Bassmaster Opens Series presented by SEVIIN, Mercury B.A.S.S. Nation Qualifier Series presented by Lowrance, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series, Bass Pro Shops Bassmaster Team Championship, Yamaha Rightwaters Bassmaster Kayak Series scored by TourneyX, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Bass Pro Shops Bassmaster Classic. -30- Connect with #Bassmaster on Facebook, Instagram, Twitter and TikTok. Media Contact: Mandy Pascal, Managing Editor, 205-313-0955, [email protected]