October 17, 2019

BIRMINGHAM, Ala. — Huk Performance Fishing announced an expanded partnership with B.A.S.S. as the apparel and gear brand became the presenting sponsor of the 2020 Academy Sports + Outdoors Bassmaster Classic, sportfishing’s most iconic event. The world championship bass tournament will be held March 6-8 in Birmingham, Ala., with fishing competition taking place on Lake Guntersville.

“We are thrilled to be signing on as the presenting sponsor of the 50th annual Bassmaster Classic,” said Alvin P. Perkinson, Chief Marketing Officer for Huk. “Bass fishing is part of our brand’s DNA, and to be able to help present the sport’s biggest event is a real honor.  We look forward to working with both B.A.S.S. and Academy to make this year’s Classic one for the history books!”

The 2020 edition of the Bassmaster Classic presented by Huk Performance Fishing will pit 53 of the world’s best bass anglers against each other as they compete for a purse of over $1 million. The three-day competition and Bassmaster Classic Outdoors Expo will attract thousands of fans to Birmingham and Lake Guntersville.

“B.A.S.S. is proud to have Huk Performance Fishing as a member of our sponsor family,” said Bruce Akin, CEO of B.A.S.S. “Bass anglers and fans alike are loyal Huk customers, and we are thrilled that they are partnering with us to continue growing our sport while having their clothing and gear showcased on fishing’s biggest stage.”

In addition to presenting sponsorship of the 2020 Classic, Huk will be a supporting sponsor of the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the grass-roots TNT Fireworks B.A.S.S. Nation regional tournaments and championship.

About Huk Performance Fishing
In 2014, fueled by youthful anglers across the U.S seeking a brand with their same attitude and passion, Huk exploded onto the fishing scene and has since become the fastest growing brand in the sport. Huk appeals to anglers across all disciplines with its energetic vibe and its focus on bringing new color, style and technology to the outdoor community. Based in Charleston, SC, at the confluence of three major rivers and a stone’s throw from the Atlantic Ocean, Huk enjoys a dizzying array of sportfishing opportunities that help shape and mold its purpose-built fishing brand. For more information, go to www.hukgear.com

About B.A.S.S.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 510,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2 and The Pursuit Channel), radio show (Bassmaster Radio), social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the ultimate celebration of competitive fishing, the Bassmaster Classic.