Garmin® signs multiyear deal to sponsor Bassmaster Tournament Trail
OLATHE, Kan./Feb. 4, 2020/Business Wire – Garmin International, Inc., a unit of Garmin Ltd. (NASDAQ:GRMN), the world’s leading marine electronics manufacturer1, today announced it has signed a three-year deal to become a sponsor of the Bassmaster Tournament Trail, beginning with the first Bassmaster Elite Series event on the St. Johns River in Palatka, Fla., Feb. 6-9, 2020.
“Garmin is proud to be a supporting sponsor of B.A.S.S. and further strengthen our continued relationship with this iconic fishing brand,” said Dave Dunn, Garmin director of marine sales.
“We are deeply committed to the freshwater fishing industry, and the Bassmaster Tournament Trail is a great place for us to showcase our award-winning products and technologies to anglers of all ages and skill levels.”
Garmin will be a supporting sponsor for the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the grass-roots TNT Fireworks B.A.S.S. Nation regional and championship tournaments. As a sponsor, Garmin will have an opportunity to engage with avid fans during the Bassmaster Outdoors Expo at Elite events and live weigh-ins for other trail series tournaments.
“B.A.S.S. fans and anglers are not only enthusiastic about fishing and boating, they genuinely enjoy spending time outdoors,” said Bruce Akin, B.A.S.S. CEO. “That makes Garmin a natural fit to team with our tournament series to reach an audience that is passionate about living an active lifestyle.”
The relationship between Garmin and B.A.S.S. is already strong, with 18 members of the Garmin national pro team competing on the 2020 Bassmaster Elite Series, ranging from veteran anglers Todd Auten and Clark Wendlandt to newcomer Bryan Schmitt.
Garmin was recently named Manufacturer of the Year for the fifth consecutive year by the National Marine Electronics Association (NMEA), an honor given to the most recognized marine electronics company for support of products in the field. Garmin’s portfolio includes some of the industry’s most sophisticated chartplotters and touchscreen multifunction displays, sonar technology, high-definition radar, autopilots, high-resolution mapping, sailing instrumentation, audio, entertainment and other products and services that are known for innovation, reliability, and ease-of-use. Other Garmin marine brands include Navionics®, Fusion® and EmpirBus™.
For more than 30 years, Garmin has pioneered new GPS navigation and wireless devices and applications that are designed for people who live an active lifestyle. Garmin serves five primary business units, including automotive, aviation, fitness, marine, and outdoor recreation. For more information, visit Garmin’s virtual pressroom at garmin.com/newsroom, contact the Media Relations department at 913-397-8200, or follow us at facebook.com/garmin, twitter.com/garminnews, or youtube.com/garmin.