The industry leader in hunting gear once again partners with Folds of Honor to raise funds and awareness.

BOZEMAN, MT (May 25, 2023) –  This Memorial Day SITKA Gear will once again hit pause on its online and retail sales and will instead honor those who paid the ultimate sacrifice by partnering with Folds of Honor, a nonprofit organization which helps provide life-changing scholarships to the spouses and children of America’s fallen and disabled military.

SITKA’s “Forget the Sales. Remember the Fallen.” initiative is an important reminder that Memorial Day was created to remember and honor the legacy of Armed Forces veterans who lost their lives defending our freedom. SITKA will promote awareness, respect and gratitude on Monday, May 29th, by shutting down the SITKA Gear e-commerce site and the SITKA Depot retail store for the day and instead redirecting visitors to Folds of Honor. Last year, SITKA’s efforts and generosity resulted in eight scholarships for the families of our nation’s heroes through this important nonprofit organization.

“Memorial Day wasn’t created for buying new gear or shopping sales,” said Steve DelRosso, Business Leader and General Manager of SITKA Gear. “Last year our efforts on this day supported 8 scholarships to the family members of fallen soldiers. The lives impacted by our efforts in 2022 inspired us to continue this initiative and hopefully inspire other businesses to stand with us. So this year we’re asking everyone to help us spread the word to forget the sales and remember the fallen on this special day.”

Added Col Nick Nichols, President Folds of Honor Foundation, “Folds of Honor is proud to partner with SITKA, and we are beyond grateful for their generosity and support. As a combat veteran, I am especially proud of how SITKA honors our fallen heroes on Memorial Day by directing all of their website traffic to Folds of Honor. In their words, ’TODAY IS ABOUT THE FALLEN NOT ABOUT SALES’. Together we will ensure these military families achieve their educational dreams. Beyond thankful!”

On Memorial Day, Monday, May 29th, SITKA is asking more people to join in raising awareness for the critical work done by Folds of Honor, supporting educational opportunities for the families of fallen and disabled military members. Sharing the collaboration with others and posting about the initiative on individual and company social media channels will directly impact children of Gold Star families pursuing educational disciples supporting wild things and wild places.

To donate, please visit the SITKA Gear websiteor donate directly at Folds of Honor.