September 8, 2020 (Tulsa, Okla.) Major League Fishing (MLF) announced today that Federal Ammunition has signed on as sponsor of 2021 MLF Cups, which begins taping later this month. As the number one television program on Outdoor Channel for the last five years, the MLF Cups offer Federal an extensive reach with an invested outdoor audience. MLF Cups feature four, television-exclusive events, which premiere on Outdoor Channel January 2, 2021 and playout over 26 weeks through June.

“We are excited to welcome Federal to the MLF sponsor family,” said Jim Wilburn, MLF President and CEO. “As the number one show on Outdoor Channel, their sponsorship aligns the Federal ammo brand with the strongest fishing audience in television. Research shows that anglers hunt and shoot, which puts them in front of an audience of buyers each episode.”

“Federal is excited about partnering with Major League Fishing,” says Federal Ammunition’s Media Director Brian Kelvington. “Data shows us anglers and fans of the premiere bass fishing series are also hunters and shooters and this is a great opportunity for increased exposure to Federal Ammunition and our innovative products with this passionate audience.”

About the MLF Cups
The MLF Cups are the number one show in first and second quarters on Outdoor Channel since 2016. Each of four MLF Cups – Challenge Cup, Heritage Cup, Patriot Cup, and Summit Cup – feature 30 MLF Pro Anglers in a six-day event, filmed without fans and premiered on television exclusively. Competitors fish with no advance notice of the fishery and must make on-the-spot decisions to earn minimum daily weights to advance to the next Round. The 2021 MLF Cups will film in late 2020 and early 2021 and premiere January 3, 2021 on Outdoor Channel. Fans can set their DVR to record “Major League Fishing” or subscribe to MyOutdoorTV to catch all the action.

About Federal Ammunition
Federal, headquartered in Anoka, MN, is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. From humble beginnings nestled among the lakes and woods of Minnesota, Federal Ammunition has evolved into one of the world’s largest producers of sporting ammunition. Beginning in 1922, founding president, Charles L. Horn, paved the way for our success. Today, Federal carries on Horn’s vision for quality products and service with the next generation of outdoorsmen and women. We maintain our position as experts in the science of ammunition production. Every day we manufacture products to enhance our customers’ shooting experience while partnering with the conservation organizations that protect and support our outdoor heritage. We offer thousands of options in our Federal Premium and Federal® lines-it’s what makes us the most complete ammunition company in the business and provides our customers with a choice no matter their pursuit. Federal ammunition can be found at dealers nationwide or purchased online direct from Federal. For more information on all products from Federal or to shop online, visit www.federalpremium.com.