Sturtevant, Wis., Nov. 29, 2012 – BRP announced today a multi-year sponsorship for its Evinrude brand with FLW. As the longest active partner of FLW, Evinrude will have on-site visibility at FLW Tour, EverStart, Bass Fishing League (BFL) and high school and college events. In addition, for the first time in the 12-year sponsorship history, Evinrude also will receive naming rights to an upcoming 2013 FLW Tour event.

“BRP and the Evinrude brand are proud to be a partner of FLW, a premier professional sports organization that has set the standard for competitive fishing,” said Christopher Berg, Director of Marketing and Strategic Planning for Evinrude. “This sponsorship allows us to showcase the power, performance and low maintenance of our Evinrude E-TEC outboards while engaging with fishing enthusiasts who love the sport as much as we do.”
BRP’s sponsorship agreement also includes and Evinrude presence in several high-profile FLW broadcast, print and digital properties including FLW Bass Fishing magazine, NBC Sports Network’s coverage of FLW events, exclusive access to FLWOutdoors.com for promotional content, and social media opportunities on Facebook and Twitter.

“FLW and Evinrude have shared a longstanding and mutually beneficial partnership spanning 12 years,” said Trisha Blake, President of FLW’s Marketing Division. “BRP’s support of the FLW organization and professional tournament fishing exemplifies their deep commitment to the sport, anglers and fans. We are very proud of our association with Evinrude and look forward to deepening our relationship even beyond what it is today.”

During the past 16 years, FLW has become one of the most recognizable names in professional fishing. Anglers from across the U.S. competed for a total purse of more than $26 million during 246 sanctioned tournaments in 2012.

Team Evinrude anglers have won more than 35 FLW Tour events and approximately $50 million in prize money – more than any other brand of outboard. Angler Larry Nixon has earned $1.5 million on the FLW Tour since 1998, including four wins and 15 top 10 finishes.

“The strong relationship between FLW and Evinrude is really important to me and the other tournament anglers,” said Nixon. “To know that I have the support of two magnificent organizations is reassuring. Already having qualified for the Forrest Wood Cup, I’m very excited to fish next year.”

BRP’s Evinrude engine line-up from 3.5- to 300 horsepower offers customers superior value across a full range of applications. Engines are available at authorized Evinrude dealerships worldwide. Become part of the online Evinrude community at www.evinrudenation.com and follow us on Facebook atwww.facebook.com/brpevinrude.