DAIWA: Advocating for the Business of the Business

Longtime sportfishing industry leader teams with top advocacy group.  

Cypress, CA (January 24, 2023) – DAIWA is proud to announce it has joined the growing ranks of National Professional Anglers Association (NPAA) partners. A worldwide leader in the recreational sportfishing industry, DAIWA turned out its first spinning reel more than 60 years ago and has been driven ever since to create and deliver anglers the most advanced and dynamic fishing gear on the market. Partnering with NPAA, says DAIWA’s Senior Marketing Manager, Marc Mills, is one way the company can further invest in the future of the fishing industry.

“This is a natural fit for us, and we’re very pleased to now be counted among the NPAA’s nearly 80 industry partners, which include some of the best-known brands and organizations in fishing, as well as newer and smaller companies that benefit from the association’s superior networking opportunities, sportfishing advocacy, and efforts to recruit, retain and reactivate anglers at every level. We feel the NPAA has the backs of all those making a living in the sportfishing industry, from guides and captains to tournament anglers, fishing department associates and management, manufacturing personnel, engine mechanics, professional rep groups, tackle shop staff, and more. We want to be a part of that positive force. For that reason, we’ve decided to sign on as a supporting partner.”

NPAA president, Patrick Neu, says he’s thrilled to welcome DAIWA into the NPAA fold. “As NPAA continues to grow our partnership ranks, the addition of DAIWA is a very exciting development,” he stated. “Their products are of exceptional quality and used extensively by our members both in freshwater and saltwater environments. DAIWA’s line counter reels, in fact, are staples for many of our members who are trollers. From salmon, walleyes, muskies and crappies in freshwater, to stripers, blues, snook, redfish and even tuna in the salt, DAIWA gear has a great reputation amongst our members. Working together, I expect we’ll accomplish some great things for the sportfishing industry in the years ahead.”

NPAA partnerships include Gold, Silver, Business, Tournament, Association & Club, and even a non-profit category. In addition to superior networking opportunities, sportfishing advocacy and promoting entry into the sport, the organization offers a monthly member newsletter, weekly industry news, and access to significant discounts on gear and services provided by many of its nearly 80 partners.