Daytona Beach, FL – April 4, 2016 Costa Del Mar, the fastest growing US sun brand, is announcing the appointment of Holly Rush to the position of CEO effective April 25, 2016. This communication follows last month’s retirement announcement by Chas MacDonald, current President & CEO.

“Holly possesses a dynamic leadership style that fits well within the Costa culture. She has a great passion for building high performance teams and developing big brands,” said Eric Thoreux, President of the Sun and Readers / Photochromics division of Essilor, Costa’s parent company. “She has both the strategic vision and operational know-how to drive results that will lead Costa to its next stage of growth globally. We are excited to have Holly contributing to Essilor’s mission, Improving Lives by Improving Sight, in a world where 7.2 bn people need to protect their eyes from the sun. ”

Holly’s 25-year career spans the Luxury, Beauty and Consumer Goods markets, where she held key leadership roles at companies such as Duracell/Gillette, L’Oreal and most recently, Luxottica. Holly joined the Eyewear Industry in 2011 as Senior Vice President of Sales for Luxottica and was subsequently promoted to President of Wholesale North America in 2014.

She was named one of Vision Monday’s Most Influential Women in Optical (2012) and in 2015, received the Visionary Award from the Foundation Fighting Blindness. She is a passionate speaker on Leadership and Professional Development and was the keynote at the Optical Women’s Association event at Vision Expo in 2015.

Holly, her husband Michael and their two children will relocate to the Daytona Beach area from their current home in southern Connecticut.

About Costaâ„¢

As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability.  Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses for outdoor enthusiasts since 1983.

For Costa, conservation is all about sustainable fishing.  Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy.  Costa encourages others to help in any way they can.

For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costasunglasses, on Instagram at www.instagram.com/CostaSunglasses, or on Twitter @CostaSunglasses.