What will he use? Among other things, 3 rods that he built himself. With a world of materials to choose from, Lester picked Winn Grips for the handles.

“It seems that, ever since the beginning of time, fishermen have used grips made from cork or EVA foam,” said Lester. “Now it’s 2015 and it’s time for something new. Winn grips put control in the angler’s hands and relieve fatigue. Their tacky feel is unlike anything fishermen have had before and they get even tackier when the weather is cold and wet. It is exciting to be on the cutting edge.”

Winn Grips, known worldwide for its high-tech golf grips, introduced its first full line of fishing grips from the patented WinnDry polymer last year during its industry bow at China Fish.

Lester has joined the pro staff team of the Huntington Beach, California company and made his debut for his new sponsor at the Bassmaster Southern Open on Lake Tohopekaliga earlier this month.

“I am looking forward to this opportunity,” said Lester.

“We are very pleased to work with a talented professional angler like Brandon Lester,” said Dr. Ben Huang, Winn Grips Founder and CEO. “That he is a student of fishing and makes his own rods will help us all the more and make fishermen aware of the advantages our ‘space age’ grips bring to their sport.