Cigars International Keeps the Celebration Rolling with Major League Fishing
BENTON, Ky. (Jan. 8, 2026) – Major League Fishing (MLF) announced today that Cigars International has renewed its partnership with the organization as an Official Sponsor for the 2026 season, continuing a relationship that celebrates winning moments across professional bass fishing.
As part of the renewed agreement, Cigars International will serve as an Official Sponsor of the Bass Pro Tour, MLF Team Series, Tackle Warehouse Pro Circuit, Toyota Series and Phoenix Bass Fishing League. The partnership builds on a successful 2025 season with an increased focus on recognizing tournament champions throughout the year.
In addition to championship trophies and prize payouts, Cigars International will enhance the winner’s experience by presenting all Bass Pro Tour and Team Series champions with a custom humidor and celebratory cigars, offering anglers a unique way to mark their victories and share the moment with family, friends and fellow competitors.
“Winning on the water is the result of countless hours of preparation, sacrifice and focus,” said Kim Shay, Marketing Director, North America at Cigars International. “We’re proud to continue our partnership with Major League Fishing and to give those champions something special that helps them celebrate hard-earned moments and enjoy the accomplishment, long after the final cast.”
The comprehensive partnership also includes year-round branding and integration across multiple MLF media platforms, including livestream commercials, digital coverage, website presence, eNewsletter features and social media activation, allowing Cigars International to connect with fans and anglers across the sport.
“Cigars International has been a terrific partner, and their focus on celebrating champions fits perfectly with who we are as an organization,” said Chris Bork, Vice President of Sponsorship & Sales Development for Major League Fishing. “They understand the meaning of winning at this level and bring a fun and authentic element to those moments when anglers finally get to exhale and enjoy what they’ve accomplished.”
The renewed partnership reinforces Cigars International’s commitment to the fishing community and underscores MLF’s ability to deliver meaningful, year-long sponsor integration across its premier tournament platforms.
For more information about Cigars International, visit CigarsInternational.com or follow Cigars International on Facebook, X, Instagram and YouTube . For complete details and updated information on Major League Fishing, its tournaments and sponsors, visit MajorLeagueFishing.com. For regular updates, photos, tournament news and more, follow MLF’s social media outlets at Facebook, X, Instagram and YouTube.
About Major League Fishing
Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery, Outdoor Channel, VICE, CBS Sports Network, World Fishing Network, RFD-TV and Game & Fish TV, and on demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 20 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.
About Cigars International
Cigars International (CI) is an online and catalog based retailer of cigars owned by Scandinavian Tobacco Group A/S. CI sells an extensive range of handmade cigars directly to 885,000 US consumers. Established in 1996, Cigars International has become the fastest growing retailer, and today is an industry leader in online and direct marketing of premium to value segmented handmade cigars and tobacco accessories. Headquartered in Bethlehem, Pennsylvania, CI has a leading position in the US, and owns and operates retail stores in Pennsylvania, Texas, Tennessee, Kentucky and Florida. Cigars International distributes 19 million catalogs on an annual basis and has more than 90 leading brands in their portfolio.














