Berkley Expands It’s Saltwater Hard Bait Offerings With New Shapes and Sizes

COLUMBIA S.C. (September 8, 2022) Berkley announces new hard baits to the saltwater lineup designed to out-catch the competition. Decades of professional angling experience combined with Berkley’s state-of-the-art design and testing facilities deliver performance and features that help anglers catch more fish at all skill levels.

Whether you find yourself surf casting on the beach, floating in the brackish marsh, or wading through the flats, Berkley Juke, Stick Shadd™, Hit Stick, Cutter, and Cane Walker are all designed to deliver explosive inshore action.  Berkley saltwater hardbaits feature stainless-steel hardware with Berkley’s ultra-sharp 3X Anti-Rust Fusion19™ hooks for long-lasting durability in harsh saltwater environments. Each bait is meticulously designed and tested for maximum functionality, durability, and usability with field test staff and professional anglers.

The Berkley Juke is the new highly versatile crankbait for saltwater anglers, with a coffin-shaped bill for maximum darting action with little effort. This flat-sided shad-shaped body, featuring a tantalizing side flash, can be cranked, twitched, or trolled with an extremely lifelike movement that entices strikes from various fish. This bait was designed to provide a level of responsiveness and fantastic rolling action with minimal rod movement and is equipped with precision-tuned rattles for maximum attraction capabilities.

Berkley Juke Key Features
• Sizes: 85MM | 3.75 IN • 100MM | 4 IN
• Weight: 3/8 ounce | 11/16 ounce
• Hook Size: 85MM | #6 • 100MM | #4
• Dive depth: 3 to 6-foot
• Stainless steel hardware and 3X strong, anti-rust Fusion19 treble hooks
• Chip resistant paint finish
• Available in 14 colors: Black Gold • Black Silver • Blue Bullet • Chrome • Chrome/Chartreuse • Clown • HD Pilchard • Mangrove Minnow • Mullet • New Penny • Pearl White • Pink Silver • Red Head • Redfish

MSRP: $9.99

The world-class bait design engineers at Berkley developed the Berkley Cutter 90 Saltwater to imitate small baitfish found along coastal waters. The classic, proven jerk bait shape delivers an erratic rolling action and flash to deliver results in any fishing region. With a shallow pitched bill for targeting fish higher in the water column, the Cutter 90 is up for the challenge and is sized perfectly for various inshore applications.

Berkley Cutter 90 Saltwater Key Features:
• Size: 90MM | 3.5IN
• Weight: 1/2 OZ
• Dive Depth: 3 to 5-foot
• Hook Size: 90MM | #6
• Suspending jerk bait with long-distance castability
• Versatile – twitch, jerk, pause, rip, burn and standard retrieves
• Sticky sharp 3X Anti-Rust Fusion19™ treble hooks
• Available in 14 colors: Black Gold • Black Silver • Blue Bullet • Chrome • Chrome/Chartreuse • Clown • HD Pilchard • Mangrove Minnow • Mullet • New Penny • Pearl White • Pink Silver • Red Head • Redfish

MSRP $9.99

The distinctive design of the Berkley Stick Shadd™ Saltwater features an innovative keel design that creates an erratic action that makes the lure dart, jerk and walk, mimicking a variety of saltwater forage fish. Formerly part of the Sebile brand, the newly refreshed Berkley Stick Shadd now features new colors and textured cosmetics creating a premium look with the same iconic baitfish shape and attributes. It’s a versatile lure sized perfectly for inshore applications in 90 and 14 sizes and eight colorways.

Berkley Stick Shadd Saltwater Key Features:
• Size: 90MM | 3.5 IN, 114 MM | 4.5 IN
• Weight: 90FL 13/32 OZ | 90SU 1/2 OZ, 114FL 1 OZ | 114SU 1 1/3 OZ
• Dive Depth: 3 to 5-foot
• Hook Size: 90MM | #4, 114 MM | #1
• Twitch bait available in floating and suspending buoyancies
• Targeting suspended and shallow fish
• Sticky sharp 3X Anti-Rust Fusion19™ treble hooks
• Available in 8 colors: Black Gold • Black Silver • Blue Bullet • Chrome • Chrome/Chartreuse • HD Pilchard • Mangrove Minnow • Ghostscent

MSRP: $9.99

The Berkley Hit Stick Saltwater is a classically proven jerk bait shape that provides flash and rolling action to elicit aggressive strikes for inshore species. It delivers balsa-like action with super-durable plastic construction that casts and feels like plastic. The tight tail wiggle with a big rolling action mimics wounded prey, while the built-in FlashDisc™ helps balance the bait for optimal tracking for suspended and shallow fish. The Berkley Hit Stick includes a high-pitch rattle that attracts fish from a distance making it optimal for inshore situations. It’s designed to be fished at any speed and is available in two different sizes with 14 colorway selections.

Berkley Hit Stick Key Features:
• Size: 95MM | 3 3/4IN 120MM | 4 3/4IN
• Weight: 3/8 OZ | 1/2 OZ
• Dive Depth: 3 to 5-foot
• Hook Size: 95MM | #2, 120MM | #1
• Ample flash and a rolling action fishes well at any speed and with a variety of techniques
• Sticky sharp 3X Anti-Rust Fusion19™ treble hooks
• Available in 14 colors: Black Gold • Black Silver • Blue Bullet • Chrome • Chrome/Chartreuse • Clown • HD Pilchard • Mangrove Minnow • Mullet • New Penny • Pearl White • Pink Silver • Red Head • Redfish

MSRP: $9.99

The Berkley Cane Walker Saltwater 110 compact topwater lure provides extreme surface disturbance and a lively side-to-side walking action that generates vicious strikes while its cupped face makes it extremely effective as a popping style bait. It features a heavy tail weight for increased casting distance, while the aggressive sound chamber and rattles attract fish from long distances. It’s sized perfectly for inshore application, and the 10 colors perfectly emulate a variety of saltwater and freshwater baitfish.

Berkley Cane Walker Saltwater Key Features:
• Size: 110MM | 4.3IN
• Weight: 3/4 OZ
• Hook Size: #6
• Water Column: Topwater
• Cupped face for topwater popping action and weighted tail for tantalizing side-to-side walking action
• Aggressive sound and rattles for added attraction
• Sticky sharp 3X Anti-Rust Fusion19™ treble hooks
• Available in 10 Colors: Black Chrome • Black Gold • Blue Bullet • Bone • HD Pilchard • HD Pinfish • Mangrove Minnow • Mullet • Pinky • Red Head

MSRP $9.99

Berkley’s expanded hard bait lineup will be available September 2022.