COLUMBIA, S.C. (September 15, 2020) – Continuing its ongoing leadership in bait-development technology, Berkley^® is expanding its saltwater Gulp!^® and Gulp! Alive!^® portfolios with the addition of the all new Paddleshad shape, color and size extensions to the popular Swimming Mullet, and a new size for the Grub. In addition to the new sizes and firetail color additions, all of these new baits feature the scientifically proven Gulp! guarantee to catch 30 percent more fish while allowing anglers to forego expensive and short-lived live bait.

“We owe it to saltwater anglers to continue innovating and expanding our offering of Gulp! baits that have been lab and field tested to help them catch more fish,” said Berkley Vice President of Marketing Jon Schlosser. “Whether we’re developing a completely new shape like the Paddleshad, or we’re working on new colors or sizes for the Swimming Mullet and Grub, the angler is at the forefront of everything we do, and these shapes are no exception.”

Outperforming real and artificial bait, Gulp! has 400 times the scent dispersion of the best competing soft plastic, making it one of the best alternatives to live bait ever produced. Gulp! Alive! baits have all of the same benefits of standard Gulp!, but come in half pints or pint jars and are soaked in the powerful attractant. Simply put the bait back in the bucket to recharge its effectiveness and stop dealing with the hassles of live bait.

The new Gulp! Paddleshad has a lifelike baitfish profile with an optimized nose for rigging jig heads. Its body and tail design work together to provide fast actions and slow speed movement. Sizes range from three to six inches and colors include a variety of standard and firetail offerings.

Now available in all new firetail colors, the Gulp! Swimming Mullet features a realistic body and tail design that work together to deliver key action. The high-action swimming tail and Gulp! scent dispersion attracts fish quicker and longer than other soft baits.

Within the Gulp! family, the Gulp! and Gulp! Alive! Grub is now available in a 4-inch size and is ideal for use on jigs or as a trailer. A leading favorite among saltwater anglers, the proven tail action of the Grub swims under all conditions.

For more information on the full offering of Berkley Gulp! and Gulp! Alive! visit www.berkley-fishing.com.

Gulp! and Gulp! Alive Specifications:

Gulp! & Gulp! Alive! Paddleshad

• Sizes: 3-inch, 4-inch, 5-inch and 6-inch
• Colors
  • Arkansas Glow
  • Black Gold
  • Black Silver
  • Chartreuse
  • Chartreuse Pepper Neon
  • Glow
  • Morning Glory/Chartreuse
  • Mullet
  • New Penny
  • Pearl White
  • Pearl White/Chartreuse
  • Pearl White/Pink
  • Root Beer Gold/Chartreuse
  • Silver Mullet

Gulp! Swimming Mullet

• Sizes: 3-inch, 4-inch, 5-inch and 6-inch
• New Colors
  • Glow (new for 3” size)
  • Glow/Orange
  • Nuclear Chicken (new for 6” size)
  • Pearl White/Chartreuse
  • Pearl White/Pink
  • Root Beer Gold/Chartreuse

Gulp! Alive! Swimming Mullet

• Sizes: 3-inch, 4-inch, 5-inch and 6-inch
• New Colors
  • Chartreuse
  • Glow
  • Glow/Orange
  • Nuclear Chicken
  • Pink
  • Pearl White
  • Pearl White/Chartreuse
  • Pearl White/Pink
  • Root Beer Gold/Chartreuse

Gulp! & Gulp! Alive! Grub

• Size 4-inch
• Colors
  • Chartreuse
  • Nuclear Chicken
  • Pearl White
  • Pink
  • Pink Shine
  • Salmon Red