BASS PRO SHOPS EXPANDS FLW SPONSORSHIP
MINNEAPOLIS (Sept. 18, 2018) – Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, announced today that Bass Pro Shops, the leading retailer in the outdoor industry, has renewed its sponsorship of the organization to showcase its destination stores to millions of loyal FLW fans, anglers and consumers. Financial terms of the deal were not disclosed.
Per terms of the agreement, Bass Pro Shops will retain title sponsorship of the FLW High School Fishing Opens. In addition to the title sponsorship, Bass Pro Shops will also receive exposure across all FLW platforms, including more than 260 tournaments and Expos, website, social media outlets, FLW Bass Fishing magazine and the fan favorite “FLW Live” webcasts from each FLW Tour stop.
“Bass Pro Shops and Cabela’s prior to their coming together last year, have been an integral part of both professional and recreational fishing for many years,” said FLW President of Marketing Trish Blake. “We recognize the renewed commitment to FLW as a substantial and important confirmation of Bass Pro Shops’ support for their customers’ passion for the outdoors. We look forward to building upon our continued relationship with this iconic outdoor brand.”
The 2019 Bass Pro Shops FLW High School Fishing Open Series features tournaments for High School Fishing anglers around the country. The top 10 percent of teams in each event advance directly to the High School Fishing National Championship.
In addition to High School Fishing tournaments, Bass Pro Shops will also be the presenting sponsor of multiple YETI FLW College Fishing tournaments. Select tournaments across all circuits will have registration and/or weigh-ins hosted at various Bass Pro Shops and Cabela’s store locations, and FLW will be showcased in the annual summer-time Bass Pro Shops “Gone Fishing” events planned for summer.
Additionally, Bass Pro Shops will expand its support of the Costa FLW High School Fishing Camp. The inaugural camp held at Murray State University and Kentucky Lake in July of 2018 drew 125 students and 50 coaches from 23 states to attend three days of seminars and panel discussions with top FLW Tour pros, FLW staff and industry executives. Dates for the 2019 camp will be released soon.
“Under the visionary leadership of our founder Johnny Morris, Bass Pro Shops is deeply committed to helping young people connect with nature through fishing and outdoor recreation,” said Bass Pro Shops Director of Communications Jack Wlezien. “We are very proud to support Fishing League Worldwide and their efforts to grow the sport of fishing with anglers of all ages.”
FLW is the world’s largest tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money in 2018 across five tournament circuits. Headquartered in Benton, Kentucky, with offices in Minneapolis, FLW and their partners conduct 286 bass-fishing tournaments annually around the world, including the United States, Canada, China, Italy, South Korea, Mexico, Portugal, South Africa and Spain. FLW tournament fishing can be seen on the Emmy-nominated “FLW” television show, broadcast to more than 564 million households worldwide, while FLW Bass Fishing magazine delivers cutting-edge tips from top pros. For more information visit FLWFishing.com and follow FLW at Facebook, Twitter, Instagram, YouTube and Snapchat.
About Bass Pro Shops®
Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”