BIRMINGHAM, Ala. — B.A.S.S. announced today that Yamaha Marine, a worldwide leader in outboard marine products, has signed a four-year renewal as a premier sponsor as well as the title sponsorship for the Bassmaster Redfish Cup Championship. B.A.S.S. and Yamaha have a long partnership history that dates back to the mid-2000s.

“Yamaha’s sponsorship of the annual Redfish Cup reinforces our strong, long-standing relationship with B.A.S.S.,” said Scott Higgins, Marketing Division Manager, Yamaha U.S. Marine Business Unit. “The unique format of this tournament brings together the freshwater and saltwater competitive fishing worlds, allowing B.A.S.S. fans and anglers alike to expand their knowledge of fishing in new waters. Yamaha looks forward to this great annual event and wishes the competing teams the best during the 2025 Redfish Cup.”

“Yamaha’s support of B.A.S.S. represents our strong commitment to competitive fishing,” said Mark Tracy, Vice President, Yamaha U.S. Marine Business Unit. “B.A.S.S. continues to evolve to meet the challenges necessary to grow the sport while also sharing a legacy of excellence with the next generation of anglers. Yamaha shares that passion for competitive fishing and looks forward to working with B.A.S.S. as we build upon our long-standing relationship.”

As part of the sponsorship, Yamaha products, representatives and pro anglers will be featured prominently at Bassmaster events throughout the tournament season, and fishing fans will have the opportunity to experience the Yamaha brand firsthand.

“We are thrilled to extend the partnership with Yamaha for another four years,” said Phillip Johnson, B.A.S.S. Chief Operating Officer. “This long-standing relationship of two leaders in the industry is one bass anglers and fans expect to see at tournament events across the country each year. We look forward to continuing to build both the freshwater and saltwater bond with Yamaha for years to come.”

Yamaha also features the Yamaha Power Pay Program, a contingency program for tournament anglers who own and run with a Yamaha outboard motor on their boat (pro, semi-pro and amateur anglers) and post the highest-placing finish of those who have registered for the Yamaha Power Pay Program. Select tournament trails pay the top two highest finishes.

About Yamaha

Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Engine Systems, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA^®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit yamahaoutboards.com.

B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Progressive Bassmaster Elite Series, St. Croix Bassmaster Opens Series presented by SEVIIN, Mercury B.A.S.S. Nation Qualifier Series presented by Lowrance, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series, Bassmaster Junior Series, Bassmaster Team Championship, Newport Bassmaster Kayak Series presented by Native Watercraft, Bassmaster College Kayak Series, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Bass Pro Shops Bassmaster Classic presented by Under Armour.

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Media Contact: Chad Gay, Communications Manager, 256-424-2390, cgay@bassmaster.com