June 28, 2023

BIRMINGHAM, Ala. — B.A.S.S., the worldwide authority on bass fishing, is launching a new members-only area of its website with exclusive discounts, access to B.A.S.S.’s ultra-popular archived television shows, pro tips and more. The move comes as a direct response to requests voiced by the organization’s 500,000 members.

“In recent surveys, exclusive discounts and members-only content topped the list of most sought-after benefits for B.A.S.S. members,” said Chris Sheppard, B.A.S.S. membership director. “We listened and partnered with our sponsors to provide extra value on fishing-related purchases, opened the vault to look into B.A.S.S. history and added exclusive tips and techniques to create a members-only section of Bassmaster.com that increases the value of a B.A.S.S. membership.”

In addition to the exclusive web content and discounts from B.A.S.S. sponsors and some of fishing’s biggest brands, the annual membership to B.A.S.S. includes a subscription to the renowned Bassmaster Magazine, Rapala Bassmaster Fantasy Fishing bonus prizes, tournament eligibility and automatic entry to prize giveaways throughout the year. Plus, members are eligible to join the B.A.S.S. Nation and compete in B.A.S.S. Nation tournaments. The B.A.S.S. Nation is a global network of locally organized clubs whose members participate in and support a range of activities, including conservation initiatives, youth programs and tournaments, with the opportunity for three members to advance as far as the iconic Academy Sports + Outdoors Bassmaster Classic presented by Toyota.

Fishing fans can join B.A.S.S., renew their membership or learn more about valuable member benefits at Bassmaster.com/b-a-s-s-membership-faqs.