Feb. 12, 2025

BIRMINGHAM, Ala. — B.A.S.S. announced today that FXR Pro Fish, a leader in high-performance apparel, has signed on as the title sponsor for the upcoming FXR Pro Fish Bassmaster Elite at St. Johns River to be held in Palatka, Fla., Feb. 20-23.

FXR Pro Fish produces gear that integrates top-of-the-line technical features and fabrics everywhere possible, with a high-octane lifestyle in mind. FXR clothing, outerwear and accessories are designed by people who share that lifestyle and passion.

“We are excited that FXR will be the title sponsor for the FXR Pro Fish Bassmaster Elite at St. Johns River in Florida,” said FXR Pro Fish Brand Director Chris Meyeraan. “This prestigious event marks a significant milestone, and we are thrilled that all of our anglers have the opportunity to chase the ultimate prize — the iconic blue trophy — at the end of the week. With the talent and dedication of our team, we are confident that the FXR anglers will be a force to be reckoned with in the Elite Series this season.”

“We are looking forward to the partnership between the Bassmaster Elite Series and FXR Pro Fish,” said B.A.S.S. Chief Operating Officer Phillip Johnson. “Our Elite Series athletes face some very taxing conditions on the water, and having FXR join us as the title sponsor for the Elite Series event at Palatka is a welcome addition to the tournament.”

The Elite Series last visited the St. Johns River in 2024 when Canadian Cory Johnston won in stellar fashion with a total weight of 93 pounds, 6 ounces. Johnston’s winning weight was 21 pounds, 2 ounces over Texan Brad Whatley, who placed second.

“Our partnership with the Bassmaster organization as the title sponsor for the first event of the season exemplifies our dedication to the sport,” said FXR Pro Fish and FXR Racing Chief Executive Officer Brian Danielson. “It also comes at a perfect time for the FXR Pro Fish brand, as it follows the launch of our Spring 2025 lineup. We are excited to see our Elite roster take to the water in their fresh gear.”

Live coverage of all four days of the FXR Pro Fish Bassmaster Elite at St. Johns River will begin Feb. 20 on Bassmaster.com as well as the FOX Sports digital platforms. FS1 will also broadcast the event live Feb. 22-23 at 8 a.m. ET.

About FXR
FXR is a leader in high-performance apparel, designed for anglers who demand the best in quality, durability and comfort. With a commitment to innovation and excellence, FXR continues to be a trusted name in the fishing community.

 

About B.A.S.S.

B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, St. Croix Bassmaster Opens Series presented by SEVIIN, Mercury B.A.S.S. Nation Qualifier Series presented by Lowrance, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series, Bassmaster Junior Series, Bassmaster Team Championship, Newport Bassmaster Kayak Series presented by Native Watercraft, Bassmaster College Kayak Series, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Bass Pro Shops Bassmaster Classic presented by Under Armour.