March 4, 2025

BIRMINGHAM, Ala. — B.A.S.S. announced today that GSM Outdoors will again be partnering with the worldwide authority on bass fishing to present the 2025 Bassmaster Classic Outdoors Expo to be held in conjunction with the 2025 Bass Pro Shops Bassmaster Classic presented by Under Armour March 21-23 in Fort Worth, Texas, with competition to be held on Lake Ray Roberts. Recognized as fishing’s biggest consumer show, the Bassmaster Classic Outdoors Expo presented by GSM Outdoors annually draws more than 200 exhibitors from around the world.

“Of all the events and promotions that we have been part of since the inception of the fishing division of GSM Outdoors, there’s no doubt that our sponsorship of the Bassmaster Classic Outdoors Expo gives us the greatest return on investment,” said Senior Vice President of GSM Fishing Crispin Powley. “Being able to interact face to face with the greatest fans on earth at the biggest stage our sport has ever known is invaluable to our efforts of promoting our brands.”

“We are excited to continue this partnership with GSM Outdoors,” said B.A.S.S. Chief Operating Officer Phillip Johnson. “GSM Outdoors’ family of brands are a big part of the outdoor lifestyle our fans live daily, and we couldn’t be more thrilled to have them and thousands of fans join us to celebrate the greatest week in professional bass fishing.”

The Bassmaster Classic is sportfishing’s most iconic event, and fans were paying attention at the 2024 Bassmaster Classic in Tulsa, Okla. The world championship of bass fishing exploded on social media, setting records for impressions (22 million), video views (6.5 million) and engagements (2.2 million). Fans also streamed 28 million minutes of content across Bassmaster LIVE digital platforms, and live coverage on FOX and FS1 reached 3.8 million viewers across the two days of coverage on those networks. Alongside those massive digital numbers, over 47,000 fans attended Classic Week festivities, with most making a stop at the Outdoors Expo.

About GSM Outdoors

Few American outdoor companies enjoy a mutually respected relationship with their customers that span over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters, shooters, knife enthusiasts and anglers succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field, on the range and on the water. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage and loyalty to outdoor enthusiasts of generations past and generations to come … that’s the GSM Outdoors guarantee!

About B.A.S.S.

B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, St. Croix Bassmaster Opens Series presented by SEVIIN, Mercury B.A.S.S. Nation Qualifier Series presented by Lowrance, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series, Bassmaster Junior Series, Bassmaster Team Championship, Newport Bassmaster Kayak Series presented by Native Watercraft, Bassmaster College Kayak Series, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Bass Pro Shops Bassmaster Classic presented by Under Armour.