B.A.S.S. announces new partnership with Lippert to sponsor 2026 Elite Series Event and Pro-Am Tournament
BIRMINGHAM, Ala. — B.A.S.S. is proud to welcome Lippert as the newest partner in the Bassmaster family, with the company stepping in as title sponsor of a 2026 Bassmaster Elite Series event (location to be announced) and the presenting sponsor of a Pro-Am tournament held in conjunction with that Elite event.
The partnership bridges two forces dedicated to the outdoor lifestyle — Lippert, a leader in products that power adventures from the driveway to the dock, and B.A.S.S., the world’s authority on bass fishing. For fans, this means not only another action-packed stop on the Elite Series but also a Lippert Pro-Am tournament where special guests will get the chance to compete alongside the best bass anglers in the world.
“We’re incredibly excited to partner with Lippert and welcome them to the Bassmaster family,” said Phillip Johnson, Chief Operating Officer of B.A.S.S. “Lippert’s dedication to innovation, performance, and the outdoor lifestyle is a perfect fit for B.A.S.S. and our community of anglers. This partnership isn’t just about event sponsorship — it’s about connecting with fans who live for the outdoors, whether that’s on the water, the road, or the trail. The addition of the Lippert Pro-Am is going to bring an exciting level of energy and engagement to the Elite Series.”
Lippert’s influence on the outdoor experience is broad and deep. From CURT towing gear and Ranch Hand truck protection to UWS storage solutions and Lewmar’s growing marine line, including cutting-edge shallow water anchors, Lippert brands are found wherever adventure begins.
“We’re excited to take our partnership with Bassmaster to the next level,” said Jarod Lippert, Chief Marketing Officer of Lippert. “At Lippert, we cover pretty much all products that enhance the outdoor lifestyle — from the truck to the boat to the RV. Whether it’s CURT towing gear, Ranch Hand protection, or Lewmar’s new shallow water anchors, our brands are built to perform where it counts. We’re proud to be one name with a strong family of brands behind it, showing up for the doers, the explorers, and everyone who makes the outdoors their way of life.”
Lippert’s Director of Marine Aftermarket Sales Harcourt Schutz added, “What we value most about Bassmaster is the loyalty — to the sport, to the community, and to brands that show up and deliver. That’s how we’ve earned trust across CURT, Ranch Hand, UWS, and now our growing marine lines. This partnership is about building relationships, not just awareness, and that’s what drives long-term success.”
The specific location and dates for the 2026 Bassmaster Elite Series event presented by Lippert will be announced soon. In the meantime, fans can look forward to a tournament week packed with Elite competition, a one-of-a-kind Pro-Am experience, and the unmistakable presence of Lippert and their family of outdoor brands.
For more information about the 2026 Bassmaster Elite Series and the Lippert Pro-Am, visit Bassmaster.com.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Progressive Bassmaster Elite Series, St. Croix Bassmaster Opens Series presented by SEVIIN, Mercury B.A.S.S. Nation Qualifier Series presented by Lowrance, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series, Bassmaster Junior Series, Bassmaster Team Championship, Newport Bassmaster Kayak Series presented by Native Watercraft, Bassmaster College Kayak Series, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Bass Pro Shops Bassmaster Classic presented by Under Armour.