B.A.S.S. announces multifaceted partnership with Yokohama Tire
Feb. 19, 2025
B.A.S.S. announces multifaceted partnership with Yokohama Tire
BIRMINGHAM, Ala. — B.A.S.S. and Yokohama Tire announced today that Yokohama has signed an agreement to sponsor multiple events, including title sponsorship of the Yokohama Bassmaster Elite at Lake St. Clair, in Macomb County, Mich., Aug. 7-10.
Other touchpoints of the agreement include Bassmaster supporting-level sponsorship for the Bassmaster Elite Series, St. Croix Bassmaster Opens presented by SEVIIN, Mercury B.A.S.S. Nation Series presented by Lowrance, Bassmaster Team Championship, Strike King Bassmaster College Series presented by Bass Pro Shops and Strike King Bassmaster High School Series, as well as presenting sponsors of the Progressive Insurance Bassmaster Classic Celebrity Pro-Am and of the daily weigh-ins at Dickies Arena during the 2025 Bass Pro Shops Bassmaster Classic presented by Under Armour at Lake Ray Roberts in Fort Worth, Texas, Mar. 21-23.
“We’re excited to partner with Bassmaster again and increase our support and involvement,” said Andrew Briggs, Yokohama Tire’s VP of marketing and product management. “Last year was a hit with our customers, and we really connected with Bassmaster’s incredibly passionate fan base around our wide range of GEOLANDAR truck and CUV/SUV tires. We’re looking forward to an even greater presence this year with more fan-related activities and activations.”
Along with the Bassmaster Classic, Yokohama will have an outdoor experiential activation at several of the Elite Series locations in 2025, which will incorporate an interactive display, giveaways and autograph sessions with Team Yokohama athletes.
“We’re proud to have Yokohama become a supporting sponsor in the 2025 season,” said B.A.S.S. Chief Executive Officer Chase Anderson. “Bassmaster anglers require the best equipment available to them both on and off the water, and Yokohama tires are a constant they can count on to get them safely to every destination during a tournament season. I personally made the switch to Yokohama on my vehicles and can attest to the quality and durability of Yokohama’s tires.”
About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology, innovation, sustainable manufacturing and environmentally conscious products. The company’s complete product line includes tires for high-performance, light truck, passenger car, and commercial truck and bus. For more information on Yokohama’s broad product line, visit yokohamatire.com and yokohamatruck.com.
Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tires 101” section at yokohamatire.com.
About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
