March 12, 2025

BIRMINGHAM, Ala. — B.A.S.S., the global leader in bass fishing, is proud to welcome Mountain Dew as a local sponsor for the 2025 Bass Pro Shops Bassmaster Classic presented by Under Armour, taking place March 21-23 in Fort Worth, Texas.

The most anticipated event in professional fishing, the Bassmaster Classic will draw tens of thousands of passionate fans to Fort Worth and Lake Ray Roberts, where the world’s best bass anglers will compete for the sport’s most prestigious title. Mountain Dew, a brand synonymous with outdoor adventure, will be on-site to enhance the fan experience throughout the event.

“We are thrilled to have Mountain Dew on board as a local sponsor for the biggest stage in bass fishing,” said Chase Anderson, CEO of B.A.S.S. “The brand’s commitment to living life to the fullest and outdoor adventures aligns perfectly with the high-energy atmosphere of the Bassmaster Classic. Together, we look forward to delivering an unforgettable experience for our anglers and fans.”

As part of its sponsorship, Mountain Dew will have an exciting presence at the Bassmaster Classic Outdoors Expo presented by GSM Outdoors, offering fans interactive experiences, product samples and exclusive giveaways. Attendees will have the chance to grab an ice-cold Mountain Dew while checking out the latest fishing gear.

Mountain Dew branding will also be prominently featured throughout the Classic, including at the daily Weigh-in presented by Yokohama at Dickies Arena, where anglers will cross the biggest stage in bass fishing as they compete for the coveted Ray Scott Bassmaster Classic Trophy. With Mountain Dew joining the impressive roster of Classic sponsors, the 2025 Bassmaster Classic in Fort Worth is shaping up to be an event to remember. Fans can follow all the action live on Bassmaster.com and on Bassmaster’s social media channels throughout the tournament.

For more information on the Bassmaster Classic and all event details, visit Bassmaster.com.

About PepsiCo.

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit Pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

About B.A.S.S.

B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, St. Croix Bassmaster Opens Series presented by SEVIIN, Mercury B.A.S.S. Nation Qualifier Series presented by Lowrance, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series, Bassmaster Junior Series, Bassmaster Team Championship, Newport Bassmaster Kayak Series presented by Native Watercraft, Bassmaster College Kayak Series, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Bass Pro Shops Bassmaster Classic presented by Under Armour.