BENTON, Ky. (May 6, 2025) – Major League Fishing (MLF), the world’s largest tournament fishing organization, announced today that Athletic Brewing Company has been named the Official Non-Alcoholic Beer Sponsor throughout the 2025 and 2026 seasons. The multi-year agreement unites two brands committed to the great outdoors.

Athletic Brewing will hold category exclusivity within non-alcoholic beer across multiple MLF-owned properties, including the Bass Pro Tour, Tackle Warehouse Invitationals, Toyota Series and Phoenix Bass Fishing League (BFL) events. As part of the deal, Athletic Brewing will enjoy broad marketing rights, media exposure and event activation.

“We’re thrilled to bring Athletic Brewing into the MLF family,” said Chris Bork, Vice President of Sponsorship & Sales Development for MLF. “Their commitment to quality, community and outdoor adventure aligns perfectly with the MLF lifestyle. From their award-winning brews to their impact-driven mission, Athletic Brewing is a great fit for our anglers and fans alike.”

Athletic’s Two For The Trails environmental grant program and IMPACT initiatives align closely with MLF’s own environmental stewardship, furthering the positive influence of both organizations.

“Athletic Brewing is delighted to become the Official Non-Alcoholic Beer of Major League Fishing, a captivating blend of sport and entertainment where top anglers pursue their passion,” said Athletic Brewing Chief Marketing Officer Andrew Katz. “This community’s passion for adventure on the water deeply resonates with us, and we can’t wait to share our award-winning NA brews with them over the next two seasons.”

Launched commercially in 2018, Athletic pioneered a proprietary method for making non-alcoholic beer, re-engineering nearly every step of the brewing process through hundreds of small-batch trials. This innovative approach has made Athletic the most highly awarded non-alcoholic brewer of the past decade, with over 100 taste awards and NA brews that rival full-strength counterparts.

Athletic’s mission is to positively impact its customers’ lifestyles while greatly impacting their communities and environment for the better. In addition to giving back up to $2 million annually to protect and enhance outdoor spaces, Athletic maintains exceptional levels of water recapture and efficiency at its custom breweries in Connecticut and California, and donates up to $100,000 to meaningful causes each year through its IMPACT Brew Series.

For complete details and updated information on Major League Fishing, its tournaments and sponsors, visit MajorLeagueFishing.com. For regular updates, photos, tournament news and more, follow MLF’s social media outlets at Facebook, X, Instagram and YouTube.

About Major League Fishing
Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery Channel, Outdoor Channel, CBS Sports Network, World Fishing Network and on demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 20 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.

About Athletic Brewing Company
Athletic Brewing Company is America’s largest dedicated non-alcoholic brewer. Athletic is revolutionizing how modern adults drink by crafting game-changing NA brews that can be consumed anytime and anywhere. Launched commercially in 2018, Athletic is the number one non-alcoholic beer brand in America¹ and a top 20 U.S. brewing company². Its award-winning brews are available nationwide at over 75,000 retail locations. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation™. Learn more and shop at www.athleticbrewing.com.

Follow Athletic Brewing on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube to stay up-to-date on all things Athletic.