According to Ryan Hohl of Ardent the company has, “once again introduced a fishing reel innovation.”

He refers to the new Apex line of extremely light weight, low profile reels and says they offer the greatest casting distance and smoothness in the lightest package possible for tournament tough, high performance baitcasters.

“All Apex models feature high strength aluminum frames, combined with a deep V 6061 T6 machined aluminum spool, and 270 degree mag brake system with external adjustment,” says Hohl.

The Apex Elite features 12+1 stainless steel ball bearings, carbon fiber swept back handle, EVA grip knobs on handle, swept back forged aluminum star drag, and weighs 5.9oz. It will retail for $149.99 and is available in 6.5:1 gear ratio in both left and right hand retrieve.

The Apex Pro features 10+1 stainless steel ball bearings, swept back forged aluminum handle, and a swept back forged aluminum star drag. Retail on the Pro will be $129.99 and it is available in 7.3:1 gear ratio, right hand retrieve only.

The Apex Tournament features 8+1 stainless steel ball bearings, swept back forged aluminum star drag, and swept back forged aluminum handle. Retail on the Tournament is $99.99. Apex Tournament is available in 6.5:1 gear ratio and in right hand retrieve only.

Of course, All Ardent Apex reels are backed by the industry’s best 3 year warranty.

Apex reels have been designed and tested by some of the best anglers on the Bassmaster Elite Series, FLW Tour, and Major League Fishing, including Denny Brauer, Fred Roumbanis, Pete Ponds, James Niggemeyer, Cliff Crochet and Zell Rowland.

In fact, Greg Bohannan used the Apex Elite and Apex Pro to finish second in the Walmart FLW Tour season-opener on Lake Okeechobee with 82.08lbs over four days.

For more on the innovative and affordable Apex reels, visit ardentreels.com. To buy one now, visit Academy Sports & Outdoors, Gander Mountain, Dick’s Sporting Goods, Tacklewarehouse.com or Walmart.com.