American Hero Camo Family Receives New Look, Features

July 3, 2023

Columbia, S.C. – June 28, 2023 – Donning a new Hero Cam camo pattern, the new American Hero Camo family of reels and combos have been updated and upgraded with a new look and new features. Crafted with the American warrior in mind, Lew’s American Hero Camo tackle delivers on all fronts – from looks to performance.

“The American Hero program from Lew’s not only offers great gear at great prices, but funds also generated from these products have created opportunities to get our veterans on the water as a means to cope and find peace of mind,” shares Jamey Caldwell, Sergeant Major (Retired) and Professional Angler.

The American Hero Camo baitcast combos feature a new, lower profile reel and one–piece graphite frame and sideplate design. Built to last, the reel features high strength solid brass Speed Gears®, a premium 6–bearing system containing stainless steel double shielded ball bearings, and an externally adjustable Magnetic Control System (MCS). The powerful American Hero Camo baitcast combo has an IM7, 1–piece graphite blank to provide the structural strength and lightweight flexibility that anglers demand and a split–grip EVA rod handle with embossed American Hero logo.

Delivering trusted Lew’s performance, the American Hero Camo spinning combos have spinning reels constructed with a solid, one–piece graphite frame, housing a 6–bearing system with stainless steel double shielded ball bearings for seamless casting day in and day out. With overall refreshed rods and actions, the new American Hero spinning combo features an IM7, 2–piece graphite blank with split–grip EVA handles with embossed American Hero logo. “As a retired combat veteran myself, I couldn’t be more honored to be a part of a program that has stood behind veterans for so many years now,” says Caldwell.