LIVETARGET once again breaks tradition with an innovative lure design with the presentation and announcement of the BaitBall Spinner Rig. This is an impressive new lure format that combines the premier design skills at LIVETARGET with the calculated use of nature’s own habitat rules, creating a true multi-dimensional lure offering.   The fish definitely haven’t seen this before!

The BaitBall Spinner Rig is a multi-wire lure that incorporates “teaser” fish on three arms, a single spin blade for flash in the center, and a specially designed “target” fish armed with a single, sturdy black nickel hook.  Think spinnerbait, yet better.  Think Alabama Rig, but refined and castable.  Think about penetrating dense hard cover like brush piles and blow-downs.  Think about improving some of your all-time favorite lures and incorporating them into one design.  And here is another huge plus to the Spinner Rig design: anglers can interchange both the “teaser” fish and the “target” fish onto the frame via a unique Interchange System which will allow colors and sizes of the replacements to be easily swapped on the water by anglers!

The action of the BaitBall Spinner Rig is intended to mimic a small cluster of fleeing baitfish.  The combined action of the teaser bodies’ flicker, the flash of the spinner blade, the roll of the full rig, and the tuned vibration of the target fish make this truly a unique combination of fish attracting actions.   The “target” fish are positioned without hooks and the strategic wire-arm placement creates unmatched ability to retrieve this design through heavy hard cover such as brush piles, deep timber, docks, blow-downs, rip-rap, etc.  With frame sizes from ¼ ounce up to ¾ ounce, the Spinner Rig casts easily and can be fished for extended periods with minimal effort.

Baitball Spinner Rigs will be sold in three frame sizes (small, medium, large), with two weight options for each frame proportionally sized.  All eight colors will be offered in each frame and weight.

The Interchange System was created to allow anglers the option to quickly change the color combinations to adjust to on the water lighting and water color conditions. Additionally, the Interchange System offers a cost effective way for anglers to refresh their lure with the soft-plastic portions as they become fatigued from fish catches and use.  Interchange System components will be delivered in packages of three Teaser Fish and two Target Fish per package, and replacements will be sold alongside Spinner Rigs at retailers.

Grant Koppers, founder and President of LIVETARGET commented on the design work and uniqueness found in this innovative lure: “This is one of the most innovative and unique products we have ever designed. In fact, we’ve been working on this concept for several years.  Every variable to make this lure function and trigger strikes has been meticulously considered.  The flash and vibration is unlike any lure ever created”

The BaitBall Spinner Rig will become available to retailers in Q4 2017, and will be retail packaged as a single lure with a MSRP of $13.49 – $15.49 based on model size.  Interchange System replacement units will have a MSRP of $7.99 for all sizes and combinations.