Next Generation EXCELER
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 DAIWA introduces improved, stylistic, & high-performing spinning reels at an attractive price.  | 
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 FOOTHILL RANCH, CA (August 21, 2023) – DAIWA is extremely proud to introduce significant improvements to its ultra-popular EXCELER family—reels that offer striking good looks, smooth performance, confident drag, and more for around $100—in sizes from 1000 to 6000. “We kind of went back to the drawing board with the EXCELER,” says DAIWA Senior Marketing Manager, Marc Mills. “First, we upgraded to a carbon fiber body—ZAION V—so the new version is lighter than current EXCELER models for comparable sizes.” Mills continues: “We also went to an AIRDRIVE ROTOR, so rather than an air rotor, AIRDRIVE ROTORS are much lighter. We also changed the bail to a thinner, lighter (yet solid) AIRDRIVE BAIL. We selected a solid bail wire for its rigidity and resistance to bending during normal use; the thinner, smaller wire is also lighter, which reduces the weight of the rotation, thus reducing the weight of the reel.”  | 
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 Countless anglers spanning the globe have proved it: The original EXCELER LT is a smartly-priced reel that can match the performance of many more expensive models. While the previous generation featured Carbon Light Material—the next generation sports a ZAION V body for lighter weight and greater rigidity. Its machined aluminum handle is a comfortable, strong connection to the main gear of the spinning reel. And the retooled EXCELER is extremely smooth utilizing 5 ball bearings and 1 roller bearing to maximize performance.  | 
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 DAIWA EXCELER Features 
 MSRP $99.99-$119.99 In a world of you get what you pay for, the re-designed EXCELER spinning reel family gives you more design technology and concept than reels twice the price. AVAILABLE FALL 2023  | 
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