Fin-Nor joins the prescription market with their angler-built eyewear technology

Columbia, SC (June 28, 2023) – Fin-Nor, leader of angler innovation and technology, is thrilled to announce the new Rx program for their high-end performance sunglasses, purpose-built for anglers and the outdoor lifestyle. This marks the first step into the prescription eyewear market since launching their sunglasses in February 2022.

Fin-Nor performance sunglasses are engineered to withstand the elements and barriers faced on the water daily. Now anglers needing corrective vision can take advantage of this premium eyewear technology through the new Fin-Nor Rx program that will support progressive or single vision prescriptions, with options in the polycarbonate lenses for all 25 models with 193 total style/frame color/lens options to choose from. Prescription lenses will feature the breakthrough Lateral Line™ technology, the most innovative lens technology for people who spend time on the water. This lens technology enhances your vision through distortion-free color, unmatched sharpness, and premium polarization.

Fin-Nor prescription sunglasses use the most advanced digital surfacing technology, lending a more accurate prescription while adding clarity to your vision. The proprietary Lateral Line™ lens technology offers a balanced approach to color enhancement that intensifies primary colors without color distortion. It creates a more natural and realistic experience that limits eye fatigue and makes it easier for the brain to quickly identify and process the view on and beneath the water’s surface. Fin-Nor lenses cut through glare, eliminating confusing light and optimizing visibility in aquatic environments; they also reduce blue light transmittance, allowing your vision to cut through mist and haze like no other.

Additional Fin-Nor Rx Program Features: 

• Front and Backside hydrophobic/oleophobic coating
• Superior optical grade backside AR coating
• Authentic “Fin-Nor Rx” laser-etched logo
• 100% UV protection
• Uncompromised 100% polarization

Fin-Nor’s lightweight frames use advanced, eco-friendly materials designed for all-day comfort and engineered for proper airflow. The performance frames feature an innovative venting system, built-in shields for light management, adjustable nose pads, and spring hinges for flexibility and fit.