Minn Kota® and Humminbird® to Be Showcased Across Multiple MLF Media Platforms

TULSA, Okla. (Feb. 3, 2022) – Major League Fishing (MLF), the world’s largest tournament-fishing organization, announced today that Johnson Outdoors, a leading global outdoor recreation company that designs, manufactures and markets a portfolio of winning, consumer-preferred brands, has signed on as an Official Sponsor of Major League Fishing’s Bass Pro Tour and named the Presenting Sponsor of the Bass Pro Tour Stage Seven event on Mille Lacs Lake in Onamia, Minnesota.

For more than 50 years, Johnson Outdoors has made it their mission to inspire more people to experience the awe of the great outdoors by creating innovative, top-quality products across four major categories: Watercraft, Fishing, Diving and Camping. Their breakthrough technology product lines include Minn Kota®, the world’s leading manufacturer of one of the toughest, most innovative trolling motors and the fastest, deepest-reaching shallow water anchors and Humminbird®, a leading global innovator and manufacturer of marine electronics products including sonar fish-finders and accessories, providing anglers with amazing detail and crystal clarity to the world beneath their boat.

“As leaders in the fishing industry, our core mission at Minn Kota® and Humminbird® has been to help anglers get the most out of their time on the water,” said Joe Brown, Senior Director of Brand Management at Johnson Outdoors Marine Electronics, Inc. “This new partnership with Major League Fishing gives us one more tool to help demonstrate how the One-Boat Network can help real anglers find, stay on and catch more fish.”

Johnson Outdoors’ sponsorship includes commercials and graphic billboards in Bass Pro Tour television programming and a strong brand presence within the tour’s in-show and on-site opportunities, as well as MLF NOW! livestream exposure and Stage Seven event logo, graphics, bumpers and voiceovers throughout all event coverage.

“We are thrilled to bring the enthusiastic outdoorsmen and women at Johnson Outdoors into the Major League Fishing family,” said Randy Gerstenblatt, MLF Senior Vice President of Sponsorship and Media Sales. “Major League Fishing began with the desire to elevate the sport of bass fishing and bring people together in the outdoors – an endeavor that Johnson Outdoors is extremely passionate about. Combining their consumer insights and emerging technologies with MLF’s action-packed tournament coverage and premiere television programming sets us up for great synergy with both brands as we move forward into 2022.”

The 2022 MLF Bass Pro Tour regular season will begin next month, with Stage One of the Bass Pro Tour in Monroe and West Monroe, Louisiana, Feb. 5-10 and conclude with Stage Seven Presented by Johnson Outdoors in Onamia, Minnesota, Sep. 10-15. The 2022 Bass Pro Tour will air on the Discovery Channel beginning in July 2022 and the Outdoor Channel in early 2023.

For more information on Johnson Outdoors, visit JohnsonOutdoors.com. For complete details and updated information on Major League Fishing, its tournaments and sponsors, visit MajorLeagueFishing.com . For regular updates, photos, tournament news and more, follow MLF’s social media outlets at Facebook, Twitter, Instagram and  YouTube.