Sparta, TN – September 8, 2020

Jackson Kayak has opened the door with a glimpse at the next stage in their fishing program with the announcement of Jameson Redding as their new Fishing Development Lead. This new position will tie consumer and team feedback directly with product design and quality control management. Jameson comes well respected throughout the industry by manufacturing partners, in marketing circles, in many of fishing’s top communities and has been involved in R&D feedback for manufacturers for many years. This announcement comes at the heels of the Antix 2.0 launch where the development team and product direction was made clear for their whitewater division. Fishing will see involvement of many top names in kayak angling, lead by Jameson, and resulting in incredible new directions and improvements going forward.

“This past year Jackson has seen growth management exercises that have resulted in policies that are more focused on product vs projects outside the manufacturing realm.” states James McBeath, Jackson’s Marketing Director. “Our process review and budgeting exercises have all of Jackson focused on building the best products in the marketplace, nothing else. Jameson comes in to ensure that 2021 sees a whole new Jackson on many levels for our fishing customer!”

Jameson’s roles will include ensuring product design melds with consumer demand, fishing team feedback and dealer needs in all marketplaces. His experience in collecting market data, listening to the needs of customers who fish every day and his understanding of the design to production process makes him ideal for the position. The result will see more focused attention on product development planning, concept work, prototyping, testing and partnerships in manufacturing. Jameson will be working with the leading design and development team that has brought some of the most popular fishing kayaks in history and will be responsible for helping boat design and quality reach new heights.

“Making the right decisions about what products our fans want and the quality in manufacturing is a top priority for me and Jackson and what I see is my main role.” Jameson clarifies. “We will no longer be making decisions in a bubble, but involving all stakeholders in our community, our team and our dealers. I get to be the voice of a community for Jackson. I am very excited at that prospect and we are already seeing cool plans for 2021 and 2022 as a result!”

About Jameson Redding
Jameson Redding is one of the most sought after voices in kayak angling today. He comes with associations with leading fishing manufacturers like Torqeedo, NRS, Bending Branches, Batson Enterprises and Zman to name a few. His angling skills span both freshwater and salt making his diversity a great value to understanding the challenges of all anglers and on all waterways. Jameson is a well respected member of the angling community with roots and relationships deep into all layers of the fishing world, an asset that will be valuable in the future of Jackson’s fishing development program.