Guntersville, AL (May 29, 2025) – Legendary Lake Guntersville will host the 14^th annual Toyota Bonus Bucks Owners Tournament for the first time this fall, on October 25-26, 2025. Located in northeast Alabama, in the heart of bass fishing country, Guntersville is hallowed ground for tournament anglers and has been home to bass fishing’s biggest events, like the Bassmaster Classic and Major League Fishing REDCREST.

With its spectacular views, proximity for so many Bonus Bucks members, and fertile fish-filled waters, Lake Guntersville will serve as an excellent location for this amateur-only tournament celebrating all things Toyota and bass fishing.

This exciting weekend features a no-entry fee team tournament, gift bags full of Toyota swag for registered teams, prize drawings, meet & greets with Team Toyota pro anglers, and more. The first-place prize is a guaranteed $5,000 payout, with cash prizes awarded to the top 31 teams.

“The annual Bonus Bucks Owners Tournament is an event that Toyota looks forward to every year,” said Dedra DeLilli, Vice President of marketing communications, Toyota Motor North America. “We cherish the opportunity to celebrate and spend time with people who depend on Toyota vehicles to pursue their passion for fishing and the outdoors. We’re super excited to bring this event to Lake Guntersville for the first time in its 14-year history.”

More than just a fishing competition, this event “has a family reunion feel” according to Team Toyota pro Mike Iaconelli, with an emphasis on fellowship and camaraderie.

The weekend begins Saturday afternoon with a registration meeting at Goosepond Colony Marina, where Team Toyota pro anglers will be on hand to greet guests. B.A.S.S. tournament staff will conduct the tournament and be onsite Saturday afternoon for angler registration, where participants will receive an arm-full of free gear, along with a complimentary dinner.

“This event and Lake Guntersville are a match made in heaven,” said Gerald Swindle, Guntersville local and Team Toyota pro. “Toyota tow vehicles and Guntersville are both synonymous with tournament bass fishing. It’s great to finally pair these two icons together for what will be an amazing weekend of fellowship and fishing.”

Tournament eligibility is contingent on meeting two requirements: at least one of the two team members must be currently registered in the Toyota Bonus Bucks program, and the eligible team must use the Bonus Bucks team member’s Toyota truck as the primary tow vehicle during the event.

The deadline to register is October 17, 2025. To get signed up or for more details, please visit https://ownersevent.toyotatrucksbonusbucks.com/. If you have questions, or need assistance, contact the Toyota Bonus Bucks Headquarters via email: bonusbucks@dynamicsponsorships.com.

Visit toyotafishing.com for more program details. Bassmaster Elite Series, MLF Bass Pro Tour, MLF Tackle Warehouse Invitationals, and NPFL anglers are not eligible to participate in the Toyota Owners Tournament. Participants are encouraged to sign up as soon as possible for this prize-rich event. Registration is limited to 300 teams.

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.

Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of nearly 49 million cars and trucks at our 14 manufacturing plants. In spring 2025, Toyota’s plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 32 electrified options.

For more information about Toyota, visit www.ToyotaNewsroom.com.