15th Annual Toyota Bonus Bucks Owners Tournament Set for Lake Guntersville
Guntersville, AL (April 6, 2026) – The Toyota Bonus Bucks Owners Tournament is headed back to legendary Lake Guntersville this fall for the 15th annual celebration of all things Toyota and bass fishing. This year’s competition will be held out of Goose Pond Colony Resort October 17-18, 2026.
With this being the 15th annual tournament, Toyota is upping the ante with a $15,000 guaranteed first-place prize and cash prizes awarded to the top 31 teams. Also new for 2026 and even more exciting, every registered angler will be entered into a random drawing to win a 2026 Toyota Tundra!
Whether you find yourself atop the leaderboard or grind through tough conditions, every angler has a shot at leaving Lake Guntersville as the owner of a brand-new Toyota Tundra.
This remains a no-entry fee, amateur-only team tournament. Each registered team will receive gift bags full of Toyota swag, meet & greets with Team Toyota pro anglers, entry into prize drawings, complimentary meals, and more.
“The Bonus Bucks Owners Tournament is a highlight on Toyota’s calendar each year,” said Katherine Helffrich, Sr. Manager for Sports and Lifestyle Sponsorships, Toyota Motor North America. “We value the chance to connect with people who rely on Toyota vehicles to pursue their passion for fishing and the outdoors. We’re excited to return to Lake Guntersville with even bigger rewards and new opportunities to celebrate the loyalty and support these anglers have shown Toyota.”
Located in northeast Alabama, in the heart of bass fishing country, Lake Guntersville has been home to bass fishing’s biggest events, like the Bassmaster Classic and Major League Fishing REDCREST. With its spectacular views, proximity for so many Bonus Bucks members, and fertile fish-filled waters, Lake Guntersville serves as an excellent location for the 15th anniversary of the Toyota Bonus Bucks Owners Tournament.
“We had so much fun last year we had to run it back,” said Gerald Swindle, Guntersville local and Team Toyota pro. “Toyota tow vehicles and Guntersville are both synonymous with tournament bass fishing. Guntersville is going to give up big bass and Toyota is rolling out the red carpet with a Tundra giveaway plus $15,000 for first place. You do not want to miss this.”
The weekend begins Saturday afternoon with a registration meeting at the City of Scottsboro Civic Center located within Goose Pond property. Team Toyota pro anglers will be on hand to greet guests and load you up with Toyota Fishing Team gear.
B.A.S.S. tournament staff will conduct the tournament and be onsite Saturday afternoon for a brief rules meeting during angler registration.
Tournament eligibility is contingent on meeting two requirements: at least one of the two team members must be currently registered in the Toyota Bonus Bucks program, and the eligible team must use the Bonus Bucks team member’s Toyota truck as the primary tow vehicle during the event.
The deadline to register is October 9th, 2026. To get signed up or for more details, please visit https://ownersevent.toyotatrucksbonusbucks.com/. If you have questions, or need assistance, contact the Toyota Bonus Bucks Headquarters via email: [email protected].
Visit toyotafishing.com for more program details. Bassmaster Elite Series, MLF Bass Pro Tour, MLF Tackle Warehouse Invitationals, and NPFL anglers are not eligible to participate in the Toyota Owners Tournament. Participants are encouraged to sign up as soon as possible. Registration is limited to 300 teams.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.
Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In 2025, Toyota’s plant in North Carolina began to assemble automotive batteries for electrified vehicles.
For more information about Toyota, visit www.ToyotaNewsroom.com.
Media Contacts:
Sam Mahoney
980-900-8573
