Elite Series Pro to Fish for Leading Soft Plastic Manufacturer

Brookville, Ind. – January 22, 2025 – Talk to Brookville, Ind. Bassmaster Elite Series pro Bill Lowen about his lure offerings and he will tell you that soft plastic baits are an integral part of his fishing whenever he is on the water.  Whether he is using his trademark swim jig or fishing ultra shallow water – which is where you’ll find him the majority of the time – a Texas Rigged soft plastic bait is going to be included.

With the soft plastic category being vital to his success as a professional, it makes sense that when he had the opportunity to partner with a new brand, Lowen would select the leading soft plastic manufacturer in the fishing industry, Zoom Bait Company.  “I cannot tell you how many fish I’ve caught on Zoom Baits since I started fishing, let alone since I began my career 21 years ago,” said Lowen.  “I don’t care what companies anglers represent, there are always several bags of Zoom Bait in the boat, and it’s been that way for me too.”

Lowen said there is a sense of pride in wearing that Zoom oval on his jersey.  “Zoom Baits is one of the true iconic brands in our sport that has created the standard in many lure categories and in color development,” he said.  “From the Big Salty Chunk, to the Super Fluke, to the Trick Worm and the Ultravibe Speed Craw – to name a few, Zoom has been an important part of my fishing, and now the brand is a part of my career officially, I am very excited to represent this brand.”

Chris Baxter, Product Manager at Zoom Bait Company said that adding Lowen was easy.  “Bill’s dedication and success on the water align perfectly with Zoom’s commitment to providing performance-driven baits,” said Baxter. “We’re thrilled to welcome him to the Zoom Bait family.”

Follow Lowen as he competes on the 2025 Bassmaster Elite Series and National Professional Fishing League schedules.  For more about Zoom Bait Company, visit https://zoombait.com.

About Bill Lowen:
Bill Lowen is a professional angler on the Bassmaster Elite Series entering his 21st season competition in B.A.S.S. competition.  Known as a shallow water angler, Lowen has built a reputation as the premier swim jig fisherman in the business and has displayed those skills throughout his career.  Although he is deserving of this reputation, he is wildly versatile as an angler, evidenced by his “Dollar Bill” nickname, given to him for his ability to finish in the money most of the events he enters.  In his career, Lowen has finished in the top 10 22 times, qualified for 11 trips to the Bassmaster Classic, is an Elite Series Champion and posted nearly $1.6 million in career earnings.

Lowen resides in Brookville, Ind. with his wife Jennifer, daughter Neveah and son Fischer.  He is an avid outdoorsman with a burning passion for waterfowl hunting and hunting in general during the offseason.  Lowen is sponsored by Xpress Boats, Yamaha Motors, Drake Waterfowl, Mossy Oak, RAILBLAZA, Lure Parts Online, Seaguar, T-H Marine, Ark Fishing International, Lakewood Products, ZOOM Baits, Grosse Savanne, BOSS Shot Shells, HUMMINBIRD, MINN KOTA, Impulse Lithium and Weida’s Marine.  Follow Lowen on his website at http://billlowen.com/ and on his social media channels: https://www.facebook.com/TurtleLowen/ and https://www.instagram.com/billlowenfishing/.