Shell Rotella Brand Steps Up To Premier-Level Sponsorship Of B.A.S.S.
FOR IMMEDIATE RELEASE
May 8, 2017
BIRMINGHAM, Ala. — The Shell Rotella brand of heavy-duty diesel engine oils has signed on as a premier sponsor of B.A.S.S. and 2017 Bassmaster tournament circuits, B.A.S.S. announced today.
The agreement includes the most prestigious bass tournament circuits in the nation, including the GEICO Bassmaster Classic presented by DICK’S Sporting Goods, the Bassmaster Elite Series, the Bass Pro Shops Bassmaster Opens Series, the Academy Sports + Outdoors B.A.S.S. Nation presented by Magellan, the Toyota Bonus Bucks Bassmaster Team Championship, the Carhartt Bassmaster College Series presented by Bass Pro Shops and the Costa Bassmaster High School Series presented by DICK’S Sporting Goods.
“Shell Rotella is very excited about the expanded association with B.A.S.S. and the opportunity to work closely with an organization that is committed to bass fishing and outdoor recreation,” said David Waterman, North America marketing manager for Shell Rotella. “Our relationship with B.A.S.S. and bass fishing fans has grown over the past few years and we look forward to our expanded role as a premier sponsor through TV, onsite events and Shell Rotella activations.”
“In addition to being a great partner over the last two years, Shell Rotella was a tremendous help in making our recent Bassmaster Classic in Houston — in their hometown — such a huge success,” said Bruce Akin, B.A.S.S. CEO. “We’re so pleased to have Shell Rotella, which is noted for its high quality heavy duty diesel engine oils, as our newest premier sponsor. Their support for the sport of bass fishing demonstrates their commitment to outdoor recreation.”
Also part of the deal are sponsorship of the “Garage” studio of The Bassmasters TV show on ESPN2 and title sponsorship of the Shell Rotella Bassmaster Get Hooked On Fishing presented by Academy Sports + Outdoors conducted during the recent Bassmaster Classic in Houston.
Shell Rotella will also be able to participate in activation programs at Elite Series and other events through its popular Rotella Road Show trailer and the Rotella T6 BBQ Grill. The interactive design of the Shell Rotella Road Show trailer includes a number of interesting displays starting with how engine oil protects your engine. A demonstration area shows how engine oils may affect fuel efficiency, wear protection, engine cleanliness and prevent acid corrosion. Engine parts show examples of how low viscosity CK-4 and FA-4 prototype engine oils protected against engine wear.
The Rotella T6 BBQ Grill proved to be a fan-favorite addition to Elite Series events in 2016, when Shell Rotella was a supporting sponsor. The 20-foot barbecue trailer includes a grill and a smoker, and cooking is done by the Shell Rotella BBQ team. The Shell Rotella-sponsored world champion cooking team has won more than 30 barbecue and cooking awards.
As a service to fishing fans, information about upcoming Bassmaster events will be posted on Facebook (@ShellRotella), Twitter (@ShellRotella) and Instagram (@ShellRotellaT).
About Shell ROTELLA® Heavy Duty Engine Oil
The Shell ROTELLA® brand is committed to making sure that hard working individuals can count on Shell ROTELLA® engine oils to help keep their trucks and equipment operating properly. The Shell ROTELLA® heavy duty engine oil product portfolio is led by three premium heavy duty engine oils that are part of a tiered, easy to understand ladder of protection. They include Shell ROTELLA® T6 Full Synthetic, Shell ROTELLA® T5 Synthetic Blend Technology and Shell ROTELLA® T Triple Protection® Heavy Duty Engine Oils. Shell ROTELLA® is the No. 1 heavy-duty motor oil brand preferred and used among owner operator truck drivers.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), radio show (Bassmaster Radio), social media programs and events. For more than 45 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Academy Sports + Outdoors B.A.S.S. Nation presented by Magellan, Carhartt Bassmaster College Series presented by Bass Pro Shops, Costa Bassmaster High School Series presented by DICK’S Sporting Goods, Toyota Bonus Bucks Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by DICK’S Sporting Goods.