RACINE, Wis. (Oct 3, 2022) – For decades, Humminbird LakeMaster^® has led the charge with the most accurate and advanced mapping available for anglers. Now, LakeMaster is taking it to an entirely new level with the introduction of Humminbird LakeMaster maps with VX Technology.

The LakeMaster name has been praised among anglers for having the highest quality mapping for fishing, often collected by a team of GIS analyst cartographers. Now with VX Technology, LakeMaster maps are packed with more information than ever before, including five new customizable color palettes, exceptional map performance, and a powerful combination of features.

The new LakeMaster lineup maintains the same regions as the current lineup, but with two options per region: LakeMaster and LakeMaster Premium. Both products now include SmartStrike technology as a feature, allowing anglers to enter search parameters like season, time of day, temperature and targeted fish species to create a custom chart that highlights areas of the map where fish are most likely to be biting. LakeMaster and LakeMaster Premium also include customizable Chart Presets, four Depth Highlights with customizable colors, Shallow Water Highlight, Water Level Offset, and One-Boat Network capability. And for an added advantage, LakeMaster Premium includes two additional features: 2D Shaded Relief and Aerial Imagery.

“Anglers trust Humminbird LakeMaster to help them identify high-percentage areas to catch fish.” said Kyle Gilbert, Associate Brand Manager of Humminbird. “Now with VX Technology, the new Humminbird LakeMaster maps are packed with features designed to provide the angler with every advantage possible.”

LakeMaster has been the go-to road map for anglers, and compared to the competition, what you see on the map is actually on the lake bottom. With the introduction of LakeMaster with VX Technology, Humminbird LakeMaster solidifies its place as the most accurate and detailed fishing map on the market.

Humminbird LakeMaster Premium

• VX Technology – Provides exceptional map performance and customizable color palettes.
• SmartStrike – Highlights areas of the lake map where fish are most likely biting. (*Select HD Lakes Only)
• Chart Presets – Simple and easy to change between your own custom view settings.
• Depth Highlight – Highlight up to four depth ranges with customizable colors so you can target productive water and stay where the fish are.
• Shallow Water Highlight – Easy-to-see red shading highlights shallow water areas on an adjustable range from 0 to 60 feet.
• Water Level Offset – Synchronize the depth contours and shorelines of your LakeMaster charts with the actual water levels of lakes, reservoirs and rivers.
• One-Boat Network – Connects your Humminbird LakeMaster chart and Minn Kota trolling motor, allowing your boat to automatically follow a depth contour line.
• 2D Shaded Relief – Quickly identify fish holding areas with 2D shaded relief, which make bottom detail and depth changes easy to spot.
• Aerial Imagery – Navigate confidently and find new fishing spots with the help of enhanced aerial imagery.
• MSRP: $199.99

Humminbird LakeMaster

• VX Technology – Provides exceptional map performance and customizable color palettes.
• SmartStrike – Highlights areas of the lake map where fish are most likely biting. (*Select HD Lakes Only)
• Chart Presets – Simple and easy to change between your own custom view settings.
• Depth Highlight – Highlight a selected depth range so you can target productive water and stay where the fish are.
• Shallow Water Highlight – Easy-to-see red shading highlights shallow water areas on an adjustable range from 0 to 60 feet.
• Water Level Offset – Synchronize the depth contours and shorelines of your LakeMaster charts with the actual water levels of lakes, reservoirs and rivers.
• One-Boat Network – Connects your Humminbird LakeMaster chart and Minn Kota trolling motor, allowing your boat to automatically follow a depth contour line.
• MSRP: $149.99

Available: October 2022

To learn more about the advantages of Humminbird LakeMaster mapping, click here.

Designed And Developed For Anglers That Are Always On The Water.

Bozeman, Mont. (August 24, 2022) – Simms Fishing Products, preeminent manufacturer of waders, outerwear, footwear, and technical apparel release Fall 2022, a product collection boasting new styles, features, and innovations across all categories. Fall 2022 launches in conjunction with the brand new campaign — Always On The Water, a campaign designed to not only inspire anglers to embrace the colder fishing seasons ahead, but also to celebrate the lifestyle they live when they’re off the water.

“The dog days of summer always reinforce how much I love the colder temps and less crowded waters of fall and winter,” says Simms CEO, Casey Sheahan. “This Fall collection really captures Simms’ longstanding heritage and reputation of delivering industry leading, performance driven, innovative, and durable fishing gear and apparel. It also reflects the fact that for us, we truly are always on the water. If we’re not physically there, we certainly are in our minds. Fall 2022 perfectly represents two of the most important aspects of fishing — the technical side as well as the lifestyle that comes with it.”

Adhering to the Always On The Water theme, Simms’ product team spent the past 18 months designing and developing an array of technical gear and apparel that allows anglers to comfortably fish longer and harder than ever before, regardless of the weather and conditions.

Leading the charge on the technical side is Simms’ all new Guide Insulated Jacket and Bib. Featuring an outer shell constructed from premium waterproof/breathable GORE-TEX® fabric, both the Guide Insulated Jacket and Bib are lined with PrimaLoft® insulation that provides incredible warmth without excess bulk. The jacket also comes equipped with an insulated hood, ventilation zips under the arms, handwarmer pockets, and two chest pockets that utilize TRU® Zip zippers for fully submersible protection. Paired with the bib, the Guide Insulated Suit is the ultimate foul weather fortress.

For the coldest days on the water, Simms has introduced two new styles that are sure to keep anglers warm and in the moment without sacrificing range of motion. Available in Men’s and Women’s, the all new ExStream® Hooded Jacket and ExStream® Pull Over Hoody are powered by ultra-warm PrimaLoft insulation and feature a quilted stitchless construction for next level layering capabilities and durability.

Simms’ ever popular Freestone collection expands with the addition of the all new Women’s Freestone Jacket and Freestone Backpack. Built with a fully taped waterproof/breathable 3-layer Toray® fabric, the W’s Freestone Jacket features two oversized chest pockets, an adjustable hood, articulated sleeves and a shaped waist with two zippered gussets for a flattering women’s fit. Constructed from a 330D Nylon Ripstop with a DWR finish, the Freestone Backpack features a clamshell top opening as well as a U-shaped side opening to access a spacious main compartment that features internal organization. Equipped with a fully cushioned harness system, the Freestone backpack also includes a tethered, stashable rain cover to keep cargo dry in wet weather.

The Tributary collection also receives a new member with the all new Tributary Hip Pack. Constructed from recycled polyester fabric with a water-resistant, polyeurathane finish, the Tributary Hip Pack features internal organization, hypalon tabs for docking tools and a large loop fly filed for storing and drying flies.

Recycled materials don’t stop with the Tributary Hip Pack, Fall 2022 also inlcudes the Fall Run Collared Jacket. With an exterior and interior built from 100% recycled materials, the warming qualities of this jacket are powered by PrimaLoft Eco Black insulation which consists of 60% recycled materials.

Finally, for anglers looking for footwear innovation, Fall 2022 includes the all new Simms Challenger Mid-Deck Shoe. Built with a highly abrasion resistant textile mesh upper with TPU overlays for increased durability, these shoes also come equipped with a waterproof/breathable membrane to keep angler’s feet dry all day long. For comfort and support Simms’ Challenger Mid-Deck Shoes feature a dual density comfort footbed with a molded arch suppport while a non-marking EVA outsole with micro-siped rubber pods provide unmatched traction and slip-resistance.

On the lifestyle end of the spectrum, Simms is excited to launch the Cardwell Hooded Jacket. Built from a Nylon Elastane blend, the Cardwell’s canvas-like exterior offers just enough stretch in an incredibly rugged, durable package. Chunky baffles house PrimaLoft insulation for warmth and two zippered chest pockets and two handwarmer pockets provide a secure place to store small necessities and provide relief for cold hands. Built from the same fabric, Simms is also offering the Cardwell Jacket and the Cardwell Vest, both of which boast a super cozy Sherpa fleece liner.

Simms extensive line of flannels continues to grow with the inclusion of the Guide Flannel, a soft, warm, moisture wicking flannel built from recycled materials that features a double weave for performance and mobility. The Guide Flannel also comes equipped with vertical, zippered chest pockets to secure small essentials and a left chest pocket designed to house a pair of sunglasses. The Santee Flannel Hoody and the Men’s and Women’s Santee Flannel Shirts provide a slightly lighter weight option that offers comfort and style for on and off the water applications.

Other key standouts to the Fall 2022 collection include the Henry’s Fork Hoody (also available in a crewneck) and the Vermillion Hoody (also available in a full zip). Built from natural, recycled, and synthetic fibers, the Henry’s Fork collection offers comfort and performance at every turn. A French Terry backer constructed from an organic cotton polyester blend provides comfortable warmth while its HeiQ Fresh finish provides anti-microbial protection against odor.

Featuring an athletic cut, a brushed soft interior and a comfy 3-panel hood, the Vermillion collection feels cozy, moves with you, and keeps you odor free with HeiQ Fresh technology. As an added bonus, both the Vermillion Hoody and Full Zip feature a unique drop-in pocket specifically designed to hold the angler’s beverage of choice.

To See Simms’ Fall 2022 product collection in its entirety, click here.

The Tour Grade Mini-Mag Worm Jig Head follows the success of its bigger cousin, the Mag Jig Head, which has gained notoriety since its 2017 release as a staple for serious soft plastics anglers.  The key for the Mini-Mag’s preeminence on the water is the premium-grade Owner Twistlock Spring that holds bait firmly in place and protects the integrity of the plastic throughout long hours of fishing in the heaviest of cover.  Unlike other jig heads with a twist lock, the Strike King Mini-Mag’s Locking Spring swings freely, allowing a worm or creature bait to move freely during retrieve, resulting in superior action, and just as critical, increased hook penetration during a hookset.  Anglers who pay a premium for a tour grade Strike King jig head expect to land more fish and achieve a more natural presentation.  That is what you get with the new Mini Mag.  The cobra-style nose of the Mini-Mag Jig Head, made popular by Strike King’s successful Structure Jig, has proven to be highly effective at maneuvering the bait through heavy cover without constant snags, while maintaining exceptional contact with the bottom. The Mag Jig Head has proven to be a winner for brush pile and ledge fishermen.  Now, with the reduced profile and downsized 3/0 hooks, the Mini-Mag brings a little more finesse to a standout jig head. The Mini Mag Jig head comes in 2 colors and 3 sizes with a MSRP of $5.99

Additionally, the Tour Grade Crackin’ Tube Jig Head is a must for anglers who have rediscovered the fish-catching power of the KVD Pro-Model Tube and the Denny Brauer Flip-N-Tube.  With its Extra-Wide hook shank, the Crackin’ Tube Jig Head is the ideal tackle for a variety of tube rigging techniques.  Key to its success on the water is the teardrop design of the lead head, which places the majority of the weight at the front of the tube.  Coupled with its 70-degree horizontal line tie, anglers have a tube that will fall in a smooth, diagonal manner.

Strike King Pro Angler Mark Zona has relied on the Strike King Tube all over the country and considers it to be a consistent performer.  “The Strike King Coffee Tube and Tour Grade Crackin’ Tube Jig Head are a deadly combination for Smallmouth, Largemouth and Spots,” the Michigan native said.  “It’s a ‘must have’ on the deck of my boat.”

While anglers have traditionally relied on the tube as a finesse lure, Zona and a growing cadre of competitive anglers have found that upsizing the jig head can improve the strike.  Zona explains: “This is no longer strictly a finesse bait for me.  I have found over and over that a heavier Strike King Crackin’ Tube Jig Head produces a faster rate of fall that will cause a bass to pound this lure.”  The Strike King Crackin’ Tube Jig Head is available in six different weights and is equipped with a 3/0 hook, with a MSRP of $4.99

Anglers who depend on the tube to tackle their finesse applications will find the Strike King Tour Grade Bitsy Crackin’ Tube Jig Headto be an essential item on the deck.  Like its bulkier cousin, the Bitsy head places the majority of the weight in the front of the tube and features a 70-degree line eye to perfect the strike-enticing fall of the tube.  The Bitsy is also available in six different weights, and features a downsized 2/0 hook, ideal for a 2.75 Strike King Fat Coffee Tube. The MSRP for this junior size is $4.99

Strike King is pleased to offer its first Tour Grade Weight Stops, ideal for a host of different applications on the water.  Weight Stops are an absolute must for anglers who use sliding lead or tungsten weights when punching vegetation mats or flipping in heavy cover, as they serve an essential role in keeping the weight near the soft plastic.  This is a simple and easy application to a soft plastic flipping or punching rig that will actually help put more fish in the boat.  Additionally, Carolina Rig enthusiasts have grown fond of the Weight Stop for protecting swivel knots from the friction of a heavy sliding weight, or for eliminating the need for a leader altogether. Strike King’s silicone engineering of the Tour Grade Weight Stops provides exceptional durability and keeps the weight stop firmly in place throughout multiple hours of casting. MSRP is $7.99 for a 54 pack.

Finally, for the finesse fishing enthusiasts, Strike King announces the Tour Grade Neko Weight.  Built with tungsten, the Tour Grade Neko Weight is designed for extra durability to provide years of fishing without corrosion.   Strike King has engineered the Neko Weight with a pointed, cone-shaped body to be quickly and easily inserted into a plastic worm or other soft plastic.  It features a ribbed body to keep the weight securely in place inside the soft plastic for prolonged use and throughout multiple fish catches.  Strike King is offering the Tour Grade Neko Weight in four sizes so that anglers have ultimate control over the rate of fall for their finesse soft plastics.  MSRP is $5.99 to $6.99

The Tour Grade Terminal Tackle line-up is designed with serious anglers and tournament competitors in mind.  For those who depend on the finest equipment to perform at the highest levels, only Strike King will do.  Tie one on!

MSRP: $264-$284

“We built this tungsten casting jig to cast well in all situations and maintain a great rate of fall, yet with a finesse profile,” explains Strike King Pro Team member Mark Zona, who was instrumental in the development of this groundbreaking jig in the Strike King line-up. “These tungsten jig heads are 40% more dense than lead, so we get a heavier lure with a much smaller presentation.  It’s the ideal jig to downsize for a slow, cold bite or when targeting pressured fish.  This is what our tournament anglers have needed from Strike King.”

With the Compact Tungsten Casting Jig, Strike King solves a key problem for many tournament anglers.  “It’s often just so hard to get a finesse jig to where it needs to go,” offered Zona.  “And it is hard to maintain contact with the bottom.  In a tournament, you just don’t have time to deal with that.  Strike King’s tungsten jig is the answer competitors are looking for.”

There is another key feature that cannot be overstated with tungsten.  Strike King Pro and jig designer Jeff Sprague explains: “What is exceptional about the Strike King Tungsten Jig is just how sensitive it is, and how well anglers connect with the bottom and feel fish.  This tungsten head helps me fish with the confidence that I am going to detect even those subtle, sluggish bites and pick up on any small change in the structure.”

The Compact Tungsten Casting Jig boasts a smaller diameter – yet stronger – hook that is designed to hold its integrity during powerful hooksets or when fighting fish in heavier cover, and the tournament-grade, hand-tied skirt emits a vibrant swimming movement that serious anglers have come to expect from Strike King.  For a faster rate-of-fall, tournament pros trail the Strike King Compact Tungsten Casting Jig with the slender-profile Rage Craw or Baby Rage Craw, while a slower presentation and a more subtle approach calls for the wide-bodied Rage Bug as the trailer of choice.  Regardless of the trailer, Strike King’s trailer keeper on the Compact Tungsten Casting Jig ensures soft plastics are kept firmly in place throughout bruising fights with fish in deep cover and hours upon hours of casting.

The Compact Tungsten Casting Jig is offered in 1/2, 3/8, and 1/4 oz models and is available in seven vibrant colors. MSRP for the Tungsten Casting Jig is $6.99

Along with Strike King Pro Team members Greg Hackney and Kevin VanDam, Montgomery was one of the designers of the original Thunder Cricket.  “There is no doubt that big fish love the Thunder Cricket, but there are times that you need to offer them a smaller presentation,” said Montgomery.  “I also love that you can really slow this Tungsten Thunder Cricket down and get the same iconic vibration at a slower retrieval.  This Tungsten Thunder Cricket wobbles with the slowest movement.”

Like its larger Strike King cousin, the standout feature of the Tungsten Thunder Cricket remains the long shank super tough jungle style hook.  “Gone are the days of anglers settling for less hookups on a bladed jig,” said Elite Pro Greg Hackney.  “Strike King paired these hooks perfectly with the Tungsten Thunder Cricket, and the hook penetrations are second to none.” The Tungsten Thunder Cricket has a MSRP of $17.99.

Along with the Tungsten model, the team at Strike King are pleased to offer the Gold-Bladed Thunder Cricket.  The standout feature of the gold-bladed cricket is its performance in stained water or in low-visibility conditions.  The gold-bladed version is offered with the same vibrant skirts that first put the legendary Thunder Cricket on the map.

Fans of the original will also be pleased to recognize the exceptional trailer keeper on both the tungsten and gold-bladed models.  “We designed these Thunder Cricket trailer keepers to withstand the most brutal strikes and deal with the heaviest cover,” offered Kevin VanDam, an original design team member.  Like Montgomery and Hackney, VanDam frequently uses the Strike King Rage Swimmer as a trailer for added vibration.  “When I need a more subtle presentation, I will often use the Strike King Rage Menace,” said VanDam.  “That Rage Menace will also help that cricket achieve more depth, while the Rage Swimmer’s buoyancy keeps it higher in the water column.” The Gold-Bladed Thunder Cricket has a MSRP of $13.99

Like the original, the gold-bladed Thunder Cricket is offered in 3/8, 1/2 and 5/8 ounce sizes in 10 colors.  The smaller profile Tungsten Thunder Cricket will be offered in 3/8, and 1/2-ounce and all of the original 14 colors.

MEGA Live Imaging TargetLock,

Humminbird announces the next innovation in live sonar technology with the launch of the all-new MEGA Live Imaging TargetLock. Adding to Humminbird’s best-in-class sonar technologies, this new live sonar accessory provides anglers with the ability to control a MEGA Live transducer independently of their Ultrex trolling motor’s steering, giving anglers back the power of Spot-Lock and boat control with their Ultrex motor, while introducing live sonar innovations exclusive to MEGA Live TargetLock and Minn Kota Ultrex users.

Humminbird has been a dominant leader in marine electronics for over five decades, and its technology and product innovations continue to shape the future of fishing. MEGA Live TargetLock delivers on that tradition by providing the most advanced live sonar system that anglers have ever experienced.

Among a host of other new features, TargetLock is sure to be known as the most powerful new invention in live sonar. With the push of a button, the TargetLock feature locks the MEGA Live onto structure and keeps it in clear view by automatically adjusting the MEGA Live transducer as the boat moves position and changes direction. Whether the boat is moving, drifting, or Spot-Lock is engaged, TargetLock does all the work to stay focused on structure and fish.

“Anglers have had to sacrifice boat control in order to utilize live sonar since its inception,” said Joe Brown, Humminbird and Minn Kota’s Senior Director of Brand Management. “Our team has  been hard at work to provide full and independent use of the trolling motor and MEGA Live at the same time. Not only are we giving anglers back use of Spot-Lock with MEGA Live, but we have raised the bar with a suite of features that will make Humminbird’s MEGA Live TargetLock and Minn Kota Ultrex the most advanced and capable electronics combination on the water.”

As part of the One-Boat Network^®, MEGA Live TargetLock can also be mounted on Ultrex motors alongside Humminbird’s MEGA 360 Imaging^® transducer by utilizing an optional dual mount bracket. With MEGA 360 Imaging at the bow, anglers can quickly locate fish-holding structure around their boat and begin catching fish with MEGA Live TargetLock. When you see fish-holding structure on MEGA 360, simply move the cursor over that area and activating TargetLock. The MEGA Live transducer will automatically steer itself in that direction and will lock onto the structure, leaving the angler ready to make their cast without any adjustment to the MEGA Live transducer.

Humminbird MEGA Live TargetLock Features

• MEGA Live TargetLock is independently mounted of the trolling motor shaft, providing full and simultaneous use of MEGA Live Imaging and all Ultrex features.
• Wireless foot pedal provides control of left/right steering, TargetLock and programmable One-Boat Network button
• Control MEGA Live from the included wireless foot pedal, Humminbird fish finder or optional hand remote
• Backed by a Two-Year Warranty

MEGA Live TargetLock

This will maintain the live sonar view in its current direction, adjusting for changes in boat position and will work at the same time and independently of and Minn Kota Ultrex’s operation, including Spot-Lock.

• Can be used while sitting still, while using a Minn Kota Ultrex to move around the structure, or while holding in place using Spot-Lock
• Can be activated from the wireless foot pedal, Humminbird fish finder, or option hand remote
• Two ways to activate TargetLock
  • Set TargetLock in current direction of MEGA Live with the touch of the button
  • Move the cursor over an object or position on a sonar or chart view and engage TargetLock at the cursor. MEGA Live will automatically adjust to focus on the selected target.

MEGA Live Sweep

MEGA Live Sweep is designed to provide automatic real-time feedback in a 120-degree view in front of the boat regardless of where the trolling motor is pointed.

• Automatically sweeps 120-degrees in front of the boat (60-degrees left, 60-degrees right)
• Maintain control of the trolling motor while MEGA Live Sweep does the searching
• Required connected AS GPS HS or Minn Kota heading sensor connected to a Minn Kota Ultrex trolling motor with i-Pilot Link®

Minn Kota Steer

Minn Kota Steer allows for simultaneous control of both the Minn Kota Ultrex and the Humminbird MEGA Live using the Ultrex foot pedal.

• Steer both the trolling motor and MEGA Live while using the Minn Kota Ultrex foot pedal
• Quickly see structure or fish without taking your foot off the trolling motor pedal
• Required connection to a Minn Kota Ultrex trolling motor with i-Pilot Link®

One-Boat Network Button

The One-Boat Network Button is a programmable softkey that allows the angler to activate MEGA Live Sweep mode, Minn Kota Steer, set waypoints on the Humminbird charts and more.

• Mark waypoint at the boat
• Turn on and off MEGA Live Sweep
• Turn on and off Minn Kota Steer
• Turn on and off MEGA Live pinging
• Return TargetLock to home position

Anglers will take advantage of an updated user interface which brings the most-used feature of Humminbird MEGA Live and MEGA Live TargetLock to the forefront.

Features of the new user interface include:

• Left and Right Steering of MEGA Live
• Activate TargetLock
• Activate MEGA Live Sweep
• Activate Minn Kota Steer
• MEGA Live to Home Position

MEGA Live TargetLock Compatibility

• APEX: All Models
• SOLIX: All Models
• HELIX: H8-12 G3N / H7-15 G4N models with MEGA Imaging
• Minn Kota Ultrex trolling motors with 45-inch and 52-inch shafts

MEGA Live TargetLock – Includes MEGA Live Transducer, TargetLock steering assembly, wireless foot pedal, heading sensor, ethernet cable, power cable, mounting bracket and hardware

MSRP: $2,999.99

Available: July 2022

MEGA Live TargetLock Adapter Kit – Includes TargetLock steering assembly, wireless foot pedal, heading sensor, ethernet cable, power cable, mounting bracket and hardware (no MEGA Live transducer included)

MSRP: $1,499.99

Available: July 2022

Additional Humminbird MEGA Live TargetLock Accessories

MEGA Live TargetLock and MEGA 360 Dual Mount

Anglers can utilize both MEGA Live TargetLock and MEGA 360 simultaneously.

• Dual mount bracket allows both technologies to be simultaneously mounted on Minn Kota Ultrex motors
• Includes bracket and hardware
• One-Year Warranty

Available: July 2022

MSRP: $199.99

MEGA Live TargetLock Remote

Easily control MEGA Live TargetLock from anywhere in the boat with the wireless hand remote.

• Provides control of steering (left/right), TargetLock button and programmable One-Boat Network button
• Wireless Bluetooth connection
• Includes remote, battery and lanyard
• One-Year Warranty

Available: July 2022

MSRP: $109.99

COLUMBIA, S.C. (June 29, 2022) — The EDGE line of tackle storage solutions from Plano are proven favorites thanks to their intuitive designs that store tackle securely while keeping it easy to access when the bite heats up. The new Plano EDGE Frog Box further expands the EDGE offering this year with an innovative design that allows for storage of up to 50 baits securely by the line tie for perfect protection and organization.

With additional features such as a WaterWick divider with a reusable moisture-wicking packet, a Dri-Loc O-ring seal and Rustrictor technology – the new Plano EDGE Frog Box protects frog baits from rust and moisture-related damage. The EZ Label system allows for quick identification of contents and a DuraView crystal-clear polycarbonate lid allows anglers to see what baits are in the box without needing to open the lid.

The EDGE Frog box stores a variety of topwater frogs by utilizing the line tie to vertically hang the baits. This allows the legs of each bait to quickly dry off and maintain their shape for long-term usage. Gone are the days of jumbled up, dry-rotted rubber resulting in unusable baits. The EDGE Frog Box will maintain the quality of each frog from the moment you take it out of its package and place it in the box to the moment it’s tied on. This durable box was designed to toss in the boat when the frog bite is “on” and keep your topwater frogs organized and safe in storage during the “off” season.

Key Features
• Holds up to 50 baits by the line-tie
• Protects and maintains baits for longevity
• WaterWick technology with reusable moisture-wicking packet
• Dri-Loc O-ring seal
• EZ Label system for quick identification of contents
• DuraView crystal-clear polycarbonate lid

MSRP: $54.99
Available: September 2022

The Hot Shot Minnow from X Zone Lures is the newest bait designed by Elite Series Pro, Brandon Palaniuk.Palaniuk’s attention to detail in bait design is matched by only the best bait designers in the fishing industry.

It is perfect for Drop Shot, Ned Rig and Damiki Rig presentations for Bass, Walleye and many other species.

It has been designed with a unique hook slot which allows for perfect rigging of the bait every time when using it on a drop shot rig. Its high buoyancy materials give it the perfect presentation for Ned Rigging.

The highly developed tail underwent multiple designs to get it just right to present an irresistible action that fish cannot resist.

The realistic body shape and high-quality materials (no cheap fillers) round out the features of this bait to make it a must have in your arsenal.

Applications include:

Drop Shot

Ned Rig

Neko Rig

Damiki Rig