March 10, 2022

X Zone Lures 3.25″ Hot Shot Minnow Release!

October 18, 2021

X Zone Lures 3.5″ Adrenaline Craw Jr Released!

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August 27, 2021

New Berkley PowerBait Shapes for Bass

August 27, 2021

Berkley PowerBait Additions

August 27, 2021

Vertical Lures – Tube-X Lure Review

August 19, 2021

New Berkley PowerBait MaxScent Shapes

July 30, 2021

Big Bite Baits Swim bait & Pendulate Head – ICAST 2021

July 27, 2021

Berkley PowerBait Gilly Wins Best of Show at 2021 ICAST

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July 25, 2021

Strike King Introduces 3.38-inch Mid-Size Rage Bug

July 19, 2021

Berkley PowerBait Gilly

January 21, 2021

XZone adds NEW Adrenaline Craw and Adrenaline Bug Jr to their line-up

September 15, 2020

Berkley Adds New Shape, Sizes and Colors to Gulp! And Gulp! Alive! Lines

July 22, 2020

Berkley® Adds a Trio of Frog Baits to its Legendary Lineup – ICAST 2020

July 17, 2020

Knockin Tail Lures The original Built-In Tail rattle ICAST 2020

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July 17, 2020

NetBait Tackle’s Dagger ICAST 2020

July 16, 2020

Berkley Expands HD Tru Color Options for PowerBait ICAST 2020

July 13, 2020

STH Bait Co. Drifter Minnow ICAST 2020

July 13, 2020

Strike King Introduces the Rage Ned Craw for ICAST 2020

July 10, 2020

Strike King Lure Company 2021 New Product Showcase

July 10, 2020

NetBait Strengthens Bait Line up with the all new Flex Worm!

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July 8, 2020

NetBait Collaborates with STH Bait Co to launch new line of Finesse Soft Plastics

June 30, 2020

All New Realistic Scum Frog Painted Trophy Series Meets Angler Demands