Knockin Tail Lures The original Built-In Tail rattle ICAST 2020

Special Pricing for ICAST attendees!
We've expanded our inventory with 20 color options.
Since debuting in March 2020, we have received overwhelming response and support from fellow anglers and retail shops across the nation. If you're looking for something different that actually works, give us a try! If it's moving, it's rattling...even on the fall!
For Wholesale pricing, email us at [email protected] or visit our website for more information. Our ICAST deals are hard to beat! Contact us now for pricing options and questions.

Knockin Tail Lure, Built-In Tail Rattle!
The new Knockin Tail is a solid body swimbait that has a rattle built into the tail! That’s right, with every flutter of the tail it sends out fish attracting sound that entice fish natural instinct to feed. These lures are also durable and action-packed. They have unbelievable tail action and sound at a slow retrieve. As long as the Knockin Tail is moving, it's rattling, continuously producing that fish attracting sound.


Unlike other soft plastics that only rattle when you twitch your rod, the unique design of the Knockin Tail Lure allows it to rattle continuously on a steady retrieve. No more inserting rattles or purchasing special jigheads that don’t fit your lure properly to get the rattling sound you need. In fresh or saltwater, with lateral line stimulation, no fish can resist the need to feed! MADE IN THE USA.


NetBait Tackle’s Dagger ICAST 2020

NetBait Tackle’s New Dagger Soft Plastics Deliver Better Penetration on Hooksets

D’Iberville, Mississippi. (July 16, 2020) – NetBait is known for the company’s patented PACA technology – from the original PACA Craw and PACA Chunks to hugely popular designs like the PACA Slim. More recently, the company has been listening to feedback from customers and pros alike, wanting to add a flipping and punching bait to their arsenal. They wanted a bait that delivered the same quality and performance of all NetBait soft plastics but, with a “do nothing” action and plenty of vibration for more subtle bait presentations. From this challenge the NetBait Dagger was created.

NetBait’s Dagger design is centered around an innovative, thin flex-wing design for unique gliding action. The flex-wing is integrated with twelve forward facing angled ribs placed to improve water displacement and add subtle vibration to a natural swimming action that fish love. The flex-wing is mounted on a compact body core to easily accommodate even a 4/0 and 5/0 large Texas-rig flippin’ hook while the thin flex-wing compresses quickly to improve penetration on the hookset.

Before unleashing the bait to the masses, NetBait’s team of regional and national pros began testing the Dagger in late 2019 in real tournament situations. Success is the best result of all, and the prototype Dagger performed well resulting in three tournament wins.

“The NetBait team has knocked it out with the Dagger! This is one of the most versatile baits in our lineup. It can be flipped, pitched, punched, and even rigged weightless. It’s a bait you can rig on 3-4 different setups from power to finesse fishing situations.” said Bassmaster 2019 Angler of the Year, Scott Canterbury. “Versatility is the key for anglers and that was a critical factor in the Dagger bait design. Most important in the design is that when the fish bite down, there’s no bulky plastic to get in the way of your hookset.”

The all-new Dagger comes in 10 of the best fish-catching colors in the country and is an amazing value at  $4.29. Available now from Tackle Warehouse and will be available at a fishing tackle retailer near you soon – ask your dealer today for the NetBait Dagger – Proudly made at American Baitworks! 

www.netbait.com


Seaguar Its High-Visibility Smackdown

Seaguar® Expands Its High-Visibility Smackdown™ Arsenal
Visual strike detection puts more fish in the boat. Indeed, keen-eyed anglers frequently describe instances of their line jumping unexpectedly, going limp when it was previously taut, or charging off to the left or right — all telltale signs that a bite has occurred and that it’s time to set the hook. Seeing bites, rather than only feeling them through the rod, requires a high-visibility line — one that can be readily seen by the angler under all weather conditions and during all hours of the day.

“Any application where I need to see my line to watch for bites,” notes Bassmaster Elite Series Pro Chris Zaldain, “like fishing a Carolina Rig or pitching a big worm under a dock, high-visibility braided line becomes a key component of my presentation.” Seaguar now offers the perfect solution for these situations, or more generally, when a strong, high-visibility braid is paired with big baits and heavy tackle: Smackdown™ Flash Green.

Seaguar Smackdown is a premium eight-carrier braided line manufactured with a high-density weave to give it a perfectly round profile and an incredibly smooth finish. You’ll appreciate those differences every time you present a bait with Smackdown — advantages that let you cover more water with each cast so you can catch more fish on every trip. Smackdown’s slick finish also makes it remarkably quiet through the rod’s line guides and virtually eliminates wind knots. Smackdown is truly the ultimate braided line.

Seaguar Smackdown Flash Green assembles all of these advantages and capabilities into a high-visibility braid that is perfect for any application when strikes are detected not only by feel, but also by sight. Previously available in 10, 15, 20, and 30 lb test for spinning rod-based presentations, Smackdown Flash Green is now also available in heavier 40, 50, and 65 lb test, perfect for spooling onto a baitcasting reel. Combine Smackdown Flash Green with a Seaguar 100% fluorocarbon leader to enjoy the best of both worlds: slick, strong and highly visible above the water; supple, abrasion-resistant and nearly invisible below.

Photo Courtesy of BASS

At the recent Bassmaster Elite Series event on Lake Eufaula, Zaldain put Smackdown Flash Green to the test, boosting him to another top-10 finish – one of 21 that he has secured during his storied career. “For this event’s offshore bite, I was casting a big eight-inch flutter spoon along river channel edges. Every time I jerked the spoon upward, I needed to see my line as the spoon fluttered and tumbled back down. The Flash Green color pattern let me track the line perfectly and see bites throughout the entire retrieve.” Zaldain spooled his baitcasting reels with 50 or 65 lb test Smackdown Flash Green, and added a 25 lb test Seaguar Tatsu 100% fluorocarbon leader to minimize line visibility at the lure. “Once I saw the bite,” continued Zaldain, “I had total confidence that Smackdown would help me get those fish into the boat. Smackdown’s zero-stretch characteristics meant that I could get a powerful and effective hookset, even at the far end of a long cast. Many of my key spots had scattered brush and timber along the ledges, and Smackdown’s exceptional knot and tensile strength gave me the confidence to yank some real giants out of that jungle and into the boat.”
Seaguar Smackdown - Chris Zaldain
Photo Courtesy of BASS

Photo Courtesy of BASS

With Smackdown Flash Green, every angler chasing big fish with large baits and heavy tackle can enjoy the same benefits that were once the exclusive domain of those fishing smaller lures or finesse presentations: long casts, exceptional knot and tensile strength, and unparalleled abrasion resistance, combined with a bright, easy-to-see color and woven into one of the thinnest-diameter braids on the market for easy handling and enhanced sensitivity. Spool up with Smackdown Flash Green, available in 150-yard spools of 40, 50, and 65 lb test with MSRP $29.99, and one cast — one strike — one fish in the boat will help you appreciate why Seaguar lines and leaders are Always the Best!


Gamakatsu's G-Power Stinger Trailer Hook ICAST 2020

Tacoma, Washington (July 16, 2020) Colder water temps can mean lethargic fish, and that can result in many short strikes. Gamakatsu has a simple solution to awaken sleepy fish--its new innovative G-Power Stinger Trailer Hook. The days of big and bulky trailer hooks following behind your spinnerbait are gone.

The new G-Power Stinger Trailer Hook brilliance comes from Gamakatsu's famous B10S series of fly hooks and the expertise of Professional Bass angler Aaron Martens. With its strategically designed angle of the eye, this hook runs right through the water column presenting a life-like presentation allowing you to have more hookups. To make this stinger hook even more efficient, Gamakatsu has paired it with a silicone stopper to be placed just above the eye, preventing the hook from sliding up to the barb of the main hook shown here.

Visit the Gamakatsu New Product Site Here!

With its Nano Smooth Coat finish and the new silicone stopper, the
G-Power Stinger Trailer Hook is a game-changer. Available in sizes 2, 1 and 1/0 and comes with a silicone stopper which can also be purchased separately. Never miss a short strike again with Gamakatsu's G-Power Stinger Trailer Hook.

G-Power Stinger Trailer Hook Features:
TGW and Nano Smooth Coat
Aaron's custom bent eye keeps trailer running straight at any retrieve speed
Beefed up wire diameter for power fishing applications
Compact profile and sproat bend ideal for hooking and retaining fish
Included: Silicone Stopper
Size: 2, 1, 1/0
Color: Nano Smooth Coat
Qty/Pack: 4

For more information, visit: www.gamakatsu.com


Gamakatsu New G-Power Flip & Punch Hook ICAST 2020

Tacoma, Washington (July 16, 2020) Bass fishing innovation is nothing new to professional angler and Gamakatsu pro Aaron Martens. With Aaron's brilliant insight, Gamakatsu has developed the new G-Power Flip & Punch Hook. A step up from the G-Finesse Heavy Cover Hook, the newly designed heavy style is the ultimate in-between hook for heavy to super heavy cover.

The TGW (Tournament Grade Wire) hook, paired with its welded eye, make this hook the strongest in Gamakatsu's G-Series lineup. When using larger baits and weights for punching through grass mats and flipping into heavy timber, you need a hook that's versatile in all types of cover and able to withstand extreme conditions. "Gamakatsu nailed it with the G-Power Hook," said Jeff Roberts, Gamakatsu sales manager.

Visit the Gamakatsu new product site here

Aaron thought of everything when it came to the new G-Power Flip & Punch Hook. This hook has a shortened point length providing less hook exposure in heavy cover; however, it leaves ample amount of the hook exposed to penetrate through the biggest of bass mouths. Reeling in a five-pound bass is a task of its own, but when you add two pounds of weeds to it, the odds of losing that fish increase. Just like Aaron, we all want to land the fish of a lifetime and leave the salad for the dinner table.

Gamakatsu's new G-Power Flip & Punch Hook comes in a variety of sizes 2/0, 3/0, 4/0 and 5/0 and is complemented by the Nano Smooth Coating finish ensuring this hook maintains Gamakatsu's reputation as the sharpest hook in your boat.

G-Power Worm Flip & Punch Hook Features:

TGW and Nano Smooth Coat
Aaron's custom tin keeper
Shortened point length for faster hook penetration
Heavy wire for serious flipping and punching
Size: 2/0, 3/0, 4/0, 5/0
Color: Nano Smooth Coat
Qty/Pack: 4

For more information, visit www.gamakatsu.com


SPRO Enhances Terminal Tackle with Color Options ICAST 2020

Kennesaw, GA (July 16, 2020) SPRO has been an industry leader in innovation and quality when it comes to terminal tackle items such as swivels and snaps. SPRO's engineers know that attention to the details is what makes a good angler a great angler. SPRO introduces two new items that are going to make your fishing presentations even better.

The Duo Lock Snap has been the most popular of all snaps on the market due to its strength and durability which are traits that SPRO is known for. The Duo Lock Snap is now offered in Red. Anglers have shown a desire for red hooks which resemble a bleeding fish and now SPRO has brought that same principle to the Duo Lock Snap.

Duo Lock Snap Features:
Color - Red
Sizes 00,0,1,2,3,4,5,6
Qty, 00-3 (11) 4 (10) 5 (7) 6 (5)

Fishing techniques continue to evolve, and anglers are getting more creative with their presentations by adding blades and different styles and sizes of hooks to baits. SPRO's new swivels with split rings make this even easier for anglers on the move. Split Ring Swivels allow for fast and easy change of blades and hooks and now SPRO offers this option in Black. The black finish makes for a more flat and stealthy finish in the water which is perfect for those finicky biters.

Swivel Black Split Ring Features:
Color - Black
Sizes 2,3,4,5,6,7,8,9
Qty, 2 (20), 3 (18), 4 (14), 5 (10), 6 (8), 7-8 (6), 9 (5)


SPRO Teaser Bucktails ICAST 2020

Kennesaw, GA (July 16, 2020) The SPRO Teaser series bucktail jigs utilize the most trusted and proven solid colors in the game. Stripers and fluke can't resist a Teaser bucktail that enters the strike zone. Every serious angler targeting these species should keep at least a few bucktails on hand.

While stripers and fluke are suckers for a Teaser bucktail, these versatile lures will catch just about anything. Pike, muskie, largemouth bass and any predatory species with a mouth big enough to wrap around the hook is a fair candidate.

Available in 2/0 and 3/0 hook sizes, the Teasers are stout and designed to hook and hold the hardest fighting fish around. Razor-sharp points easily penetrate rock-hard mouths, and the sturdy bend design holds tight against blistering runs in big water.

Teaser bucktails are designed for fish vertically in the strike zone or horizontally on a retrieve. They are versatile and designed for amateur and professional anglers who fish hard and require a durable lure that will catch the big ones.

Available in six different color options, the Teaser's come in 3-packs at a working-class price. White, chartreuse/white and pink make up the classic colors loved by anglers around the globe. Crazy Chartreuse, Glow and Zucchini round out the series with that little bit of extra flair that can differentiate the Teaser from other baits and lures on difficult days.

Teaser Features:
Sizes - 2/0 and 3/0
Quantity - 3 per Pack
Colors - White, Chartreuse/White, Crazy Chartreuse, Glow, Zucchini, Pink
MSRP: $6.99


PENN Launches New Battle® III Reels & Combos ICAST 2020

Packed with Upgrades to Put up a Fight, PENN® Launches New Battle® III Reels & Combos

COLUMBIA, S.C. (July 16, 2020) — Long recognized for their undeniable strength, smoothness, and durability, the PENN® Battle® spinning reels are revered among saltwater anglers and feared by the fish they meet. With the introduction of the next generation, the new Battle III spinning reels and combos continue to be a workhorse on the water while remaining one of the most accessible reels in the PENN family. Tackling a wide variety of saltwater applications, the new Battle III series is enhanced with PENN’s best gear technology, which is sought after by everyone from inshore, to offshore and surf anglers.

Already a well-known series for PENN, the Battle III takes must-have saltwater characteristics like strength, smoothness and durability to the next level with the inclusion of PENN’s proprietary CNC Gear™ Technology which ensures the pinion and drive gears are cut to exact tolerances using premium metals. The new Battle III reels include the proprietary PENN HT-100™ Carbon Fiber Drag System for smooth drag even when battling hard-pulling saltwater fish and a full-metal body and sideplate. Combined, these features make the Battle III ideal for inshore, surf and select offshore application.

“The Battle series of spinning reels were already one of the best sellers in the market, but we knew we could improve them,” stated Mike Rice, Category Director for PENN. “Adding CNC gearing to the already tough aluminum body and sideplate provide tremendous durability at a great price point.”

Additional reel features include a superline-ready spool to negate the need for backing, line capacity rings for easy reference while fishing or spooling and 5+1 sealed, stainless-steel ball bearing system. Built to handle the abuse that’s unavoidable for saltwater fishing gear, the reel comes in nine different sizes, ranging from 1000 to a new 10000 size. Three high-speed reel configurations designated by an eye-catching red-and-black trim package are also available. The new PENN Battle III reels have MSRPs ranging from $99.95 to $149.95.

The Battle III Combos feature graphite composite blanks with updated actions for inshore models, PENN Dura-Guides and a Sea-Guide double locking nut reel seat. Also new for 2020 are two new travel models which include a case, reel and spare spool. Prices for the combos range from an MSRP of $129.99 to $199.99.

PENN® Battle® III Spinning Reels: Specifications

Reel Size/MSRP:
1000/$99.95 • 2000/$109.95 • 2500/$109.95 • 3000/$119.95 • 4000/$119.95 • 4000 High Speed/$119.95 • 5000/$129.95 • 6000/$129.95 • 6000 High Speed/$129.95 • 8000/$139.95 • 8000 High Speed/$139.95 • 10000/$149.95

Gear Ratios:

5.2:1 – 1000
6.2:1 – 2000 / 2500 / 3000 / 4000
6.2:1 – 6000 High Speed
7.0:1 – 4000 High Speed
5.6:1 – 5000 / 6000
4.7:1 – 8000
5.3:1 – 8000 High Speed
4.2:1 - 10000

Bearings:
5+1 Sealed Stainless Steel Bearing System

Key Features:
• CNC Gear™ Technology
• HT-100™ Carbon Fiber Drag System
• Full metal body and sideplate
• Line-capacity rings for easy reference while fishing or spooling
• Superline-ready spool with rubber gasket negates the need for backing

PENN® Battle® III Combos: Specifications

Reel Size/MSRP:
1000/$129.99 • 2000/$139.99 • 2500/$139.99 • 3000/$149.99 • 4000/$149.99 • 4000 Travel/$179.99 • 5000/$159.99 • 6000/$159.99 • 6000 Travel/$199.99 • 8000/$169.99

Key Features:
Battle III Reels
Graphite Composite Blank
PENN® Dura-Guides
Sea-Guide Reel Seat (double locking nut)
Cork and EVA grips
Rubber Shrink Tube Handles
Graphite reel seats
3PC Travel Models (Case, Reel, & Spare Spool Included)

Availability:
July 2020


Berkley Expands HD Tru Color Options for PowerBait ICAST 2020

Berkley® Expands HD Tru Color Options for PowerBait®

COLUMBIA, S.C. (July 16, 2020) — Expanding on its successful launch of HD Tru Color baits in 2019, the team at Berkley is excited to announce the addition of the HD Tru Color technology to three additional PowerBait® shapes – the Pre-Rigged Swim Shad, Hollow Belly and Grass Pig. By adding HD Tru Color technology, Berkley is offering anglers a variety of new soft baits that look so lifelike they mimic real bait, appealing to a fish’s sense of sight.

With over 25 years of continuous research and testing going into perfecting the science behind PowerBait, the addition of HD Tru Color technology brings a dimension of realism to these baits to help lure in fish. Once recognized by hungry fish, the legendary PowerBait formula takes over offering an irresistible scent and flavor combination that makes fish hold onto the bait longer for an even greater hook-up ratio.

“PowerBait leads the industry in scent and taste, but the addition of HD Tru Color technology is where the craft comes in to play,” said Berkley Vice President of Marketing Jon Schlosser. “We chose the Pre-Rigged Swim Shad, Hollow Belly and Grass Pig in order to amplify what already were great baits now with increased features.”

The PowerBait Pre-Rigged Swim Shad is now available in a new 2-inch size and features the new HD Tru Colors in the 2-, 3- and 4-inch sizes. The already leading bait, now improved with lifelike detail, 3D eyes and holographic inserts, increases precision and likeness to the real thing. The PowerBait Hollow Belly HD Tru Colors are available in 4-, 5- and 6-inch sizes and can be rigged as a line-through, on a jighead or with a weighted EWG. The PowerBait Grass Pig features a new size of 3.5 inches and an HD color extension on the 3.5- and 5-inch versions. The popular, Bobby Lane- designed bait features an irresistible wiggle through the body and tail of the bait. With six new HD colors, the versatile swimbait can be rigged with a weighted EWG, as a Florida rig, with an offset wide gap hook or on a jighead.

Berkley HD Tru Colors: Specifications

PowerBait Grass Pig

Sizes: 3.5 and 5 inches
Baits per package: 8 (3.5-inch); 6 (5-inch)
MSRP: $3.99 / $4.99 HD Tru Colors
HD Colors: HD Blueback Herring • HD Black Crappie • HD Gizzard Shad • HD Rainbow Trout • HD Sexy Shad • HD Yellow Perch

Key Features:
• Now available in 3.5-inch version
• HD Tru Colors
• Versatile swimbait that can be rigged with a weighted EWG hook, as a Florida rig, with an offset wide gap hook or on a jighead

Colors:
HD Blueback Herring
HD Black Crappie
HD Gizzard Shad
HD Rainbow Trout
HD Sexy Shad
HD Yellow Perch

PowerBait Pre-Rigged Swim Shad – HD Tru Colors

Sizes: 2, 3 and 4 inches
Baits per package: 5 (2- and 3-inch versions); 3 (4-inch version)
MSRP: $3.99 / $4.99 (2- and 3-inch HD Tru colors /; $4.79 (4-inch HD Tru colors)
HD Colors: HD Bluegill • HD Yellow Perch • HD Rainbow Trout • HD Gizzard Shad • HD Blueback Herring • HD Sexy Shad

Key Features:
• Same great bait, now available in HD Tru Colors and new 2-inch size
• Pre-rigged and ready to fish
• Lifelike detail, 3D eyes, holographic inserts
• Bag with tray protects the vibrating tail

PowerBait Hollow Belly – HD Tru Colors
Sizes: 4, 5 and 6 inches
Baits per package: 4 (4-inch version); 3 (5- and 6-inch versions)
MSRP: $6.99 / $7.99 HD Tru Colors
HD Colors: HD Black Crappie • HD Yellow Perch • HD Rainbow Trout • HD Gizzard Shad • HD Blueback Herring • HD Sexy Shad

Key Features:
• Now available in HD Tru Color
• Great action on fast and slow retrieves
• Rig as a line-through, on a jighead or with a weighted EWG hook


ICAST Announces 30 New Product Showcase Best of Category Winners for 2020

Awards were presented during the first-ever virtual sportfishing trade show
Alexandria, VA – July 15, 2020 - Tonight, the ICAST 2020 Online New Product Showcase Best of Category award winners were announced during the first-ever, virtual sportfishing industry trade show. One of those 30 category winners will be awarded the coveted Best of Show trophy to be announced Friday morning, July 17, at 9:00 a.m. at ICASTfishing.org.

In response to the COVID-19 pandemic ICAST, the world’s largest recreational fishing trade show, transitioned from an Orlando-based, in-person show to a virtual event with ICAST 2020 Online. The American Sportfishing Association (ASA), the show’s producer, committed to delivering attendees and exhibitors alike an engaging, interactive virtual trade show experience, presented by TakeMeFishing.org.

“For 63 years, ICAST has been the venue for showcasing recreational fishing related products and we were determined that this year was going to be no different,” said Blake Swango, ASA’s vice president for Trade Show and Membership.

One of the most popular featured events at ICAST, the New Product Showcase, sponsored by Fishing Tackle Retailer/Decode, is a once-a-year opportunity to see the latest and greatest innovations all in one place.

“Despite a change in venue, the New Product Showcase featured the latest innovations in gear, accessories, apparel and other products to ensure anglers will have a great day on the water,” said ASA President Glenn Hughes. “For the first time, retail buyers and media from around the world were able to vote electronically for the Best of Category and Best of Show awards.”

Hughes further said, “Kudos and congratulations to all our member exhibitors who stepped up this year, even during these crazy times, to develop and launch all these incredible new products that reflect the passion our industry has for making a day on the water even more exciting for anglers around the globe.”

For ICAST 2020 Online, ­­­­­­434 new products were entered by more than 180 companies.

“We congratulate tonight’s winners for contributing their ideas and hard work to the innovative spirit that keeps our industry growing,” said Swango. “We’re pleased that ICAST once again serves as a showcase for the best in sportfishing and the entire outdoor, on-the-water experience.”

Swango noted, “I want to thank our ICAST 2020 Online sponsors for their generous support and commitment to the show.”

All New Product Showcase entries and Best of Category winners are available for viewing through the ICAST website and on the ICAST app.

ICAST 2020 Online New Product Showcase Best of Category Award Winners
For product details, images and other information please contact the individual award winners’ contacts listed below.

Best of Category – Boating Accessories – Minn Kota
Product: Raptor Shallow Water Anchor
Contact: Kathy Dutton

Best of Category – Boats and Watercraft – Johnson Outdoors Watercraft
Product: Old Town Sportsman Autopilot
Contact: Alex Sherbinow

Best of Category – Giftware – Garmin
Product: Garmin quatix® 6X Solar
Contact: Carly Hysell

Best of Category – Footwear – Under Armour
Product: UA Micro G Kilchis
Contact: Jed Larkin

Best of Category – Eyewear – Costa Del Mar, Inc.
Product: Ferg
Contact: Todd Barker

Best of Category – Lifestyle Apparel for Women – Simms Fishing Products
Product: Women’s Challenger Jacket and Bib
Contact: Katy Grassel

Best of Category – Lifestyle Apparel for Men – AFTCO/American Fishing Tackle Company
Product: Saba Recycled Seam-Free Boardshorts
Contact: Matt Florentino

Best of Category – Technical Apparel – Warm Weather – AFTCO/American Fishing Tackle Company
Product: Diffuse Air-0 Mesh® Fishing Shorts
Contact: Matt Florentino

Best of Category – Technical Apparel – Cold Weather – AFTCO/American Fishing Tackle Company
Product: Reaper Windproof 3-Layer Softshell Jacket
Contact: Matt Florentino

Best of Category – Soft and Hard Coolers - YETI
Product: Roadie 24
Contact: Erica Cicero

Best of Category – Electronics – Humminbird
Product: CoastMaster Charts
Contact: Justin Leesman

Best of Category – Cutlery, Hand Pliers or Tools – Line Cutterz as Seen on Shark Tank
Product: Line Cutterz Dual Hybrid Micro Scissor
Contact: Vance Zahorski

Best of Category – Fly Fishing Accessory – Plano Synergy
Product: Frabill Floating Trout nets
Contact: Chris Russell

Best of Category – Fishing Accessory – American Tackle Company
Product: Tsuka Handle System
Contact: Theron Asbery

Best of Category – Kids’ Tackle – Pure Fishing, Inc.
Product: Abu Garcia Gen Ike EZ Cast Baitcast Combo
Contact: Kimberly Hoffman

Best of Category – Terminal Tackle – Rapala
Product: VMC CROSSOVER RINGS
Contact: Julia Lindberg

Best of Category – Tackle Management – Plano Synergy
Product: Plano EDGE FLEX
Contact: Chris Russell

Best of Category – Ice Fishing – Rapala
Product: STRIKEMASTER LITHIUM 24V
Contact: Julia Lindberg

Best of Category – Fishing Line – Pure Fishing, Inc.
Product: Berkley FluoroShield
Contact: Kimberly Hoffman

Best of Category – Freshwater Soft Lure – A Band of Anglers
Product: Hyperlastics Dartprop Pro SK
Contact: Paul Michele

Best of Category – Freshwater Hard Lure – Z-Man Fishing Products
Product: ChatterBait® JackHammer™ StealthBlade™
Contact: Joey Prochazka

Best of Category – Saltwater Soft Lure – 13 Fishing
Product: The Mullet
Contact: Jessica Teschendorf

Best of Category – Saltwater Hard Lure – Shimano North America Fishing, Inc.
Product: SP-Orca 150 Flash Boost – Blue Sardine Color (XUS15TEBS)
Contact: John Mazurkiewicz

Best of Category – Fly Fishing Rod – Pure Fishing, Inc.
Product: Hardy Zane Pro
Contact: Kimberly Hoffman

Best of Category – Freshwater Rod – St. Croix of Park Falls
Product: Legend Xtreme spinning XFS76MF
Contact: Josh Lanz

Best of Category – Saltwater Rod – St. Croix of Park Falls
Product: Mojo Inshore JIC79XHMF
Contact: Josh Lanz

Best of Category – Rod & Reel Combo – Pure Fishing, Inc.
Product: Abu Garcia Virtual Casting Combo
Contact: Kimberly Hoffman

Best of Category – Fly Reel – Pure Fishing, Inc.
Product: Hardy Ultradisc UDLA Reel
Contact: Kimberly Hoffman

Best of Category – Freshwater Reel – Shimano North America Fishing, Inc.
Product: Vanford 2500 Spinning Reel (VF2500HGF)
Contact: John Mazurkiewicz

Best of Category – Saltwater Reel – Pure Fishing, Inc.
Product: PENN Battle III Reels
Contact: Kimberly Hoffman
The American Sportfishing Association (ASA) is the sportfishing industry's trade association committed to representing the interests of the sportfishing and boating industries as well as the entire sportfishing community. We give the industry and anglers a unified voice when emerging laws and policies could significantly affect sportfishing business or sportfishing itself. ASA invests in long-term ventures to ensure the industry will remain strong and prosperous, as well as safeguard and promote the enduring economic, conservation and social values of sportfishing in America. ASA also gives America's 49 million anglers a voice in policy decisions that affect their ability to sustainably fish on our nation's waterways through Keep America Fishing, our national angler advocacy campaign. America's anglers generate nearly $50 billion in retail sales with a $125 billion impact on the nation's economy creating employment for 800,000 people.


T-H Marine TACKLE TITAN® Foam Lure Holder ICAST 2020

With TACKLE TITAN® management systems for lures and other gear, you can get quick and easy access to all your favorite tackle like never before. Along with the full line of storage options, including hanging racks, magnetic storage racks, accessory caddies, and more, the TACKLE TITAN® Foam Lure Holder provides a convenient and effective way to hang your hooks up. With the Foam Lure Holder in use, you won’t have to deal with random hooks on the floor or placed in various cup holders and compartments and you can have a safer and much more productive time on the water.

MSRP: $11.95

Website Link: http://thmarine.com/FoamHanger

 


T-H Marine HYDRA® Cover ICAST 2020

Between the 3-post and 5-post versions of the HYDRA® Battery Terminal Multiplier, you can get just what you need to neatly and easily manage your marine battery connections -- and with the HYDRA® Cover in place, you can safely protect these connections, too.

Each HYDRA® Cover is manufactured with PVC material that is well-suited for wet / harsh environments. With these covers in place, helping prevent electrical arcing and exposure, you can enjoy even more worry-free boating knowing you’ve safeguarded your electrical connections and the area surrounding your battery.

MSRP: $52.99

Website Link: http://thmarine.com/HydraCovers

 


T-H Marine HYDRA® Battery Cable Extender Kit ICAST 2020

HYDRA® Battery Cable Extender Kit

The days of struggling with marine battery connections are over! Along with the full line of HYDRA® battery accessories, the HYDRA® Battery Cable Extender Kit empowers boaters to go beyond the two posts on a battery so they can easily and efficiently manage their battery connections where it’s more convenient.

Each HYDRA® Battery Cable Extender includes both positive and negative terminals that can accommodate up to 2-gauge wire connecting back to the posts on the battery terminal. Additionally, each Battery Cable Extender uses stainless steel hardware with a 5/16-18 stud and a case that snaps together to protect the in-line connection. The case then snaps and unsnaps for reuse and continued protection with water sealant or grease.

With the Battery Cable Extender in place, it will be a snap to access a convenient location for wiring in accessories and lights. 

MSRP: $19.99

Website Link: (Coming Soon - link will be thmarine.com/BatteryExtension)

 


T-H Marine NEW G-FORCE® Eliminator™ Trolling Motor Prop Nuts ICAST 2020

Designed to Optimize Garmin Force, Lowrance Ghost, and MotorGuide Tour Pro Trolling Motors

NOW AVAILABLE for GARMIN FORCE, LOWRANCE GHOST, and MOTORGUIDE TOUR PRO trolling motors: Anglers love the G-FORCE® Eliminator™ Trolling Motor Prop Nut because it is built to make trolling motors perform better, longer, and quieter. Specifically, it is designed to lessen prop noise and vibration, and it stabilizes the prop by providing a larger contact point. In addition, it acts as a heat sink and has built-in cooling ports that reduce the operating temperature for longer battery and trolling motor life. 

Make sure that you're getting the most out of your trolling motor with the ELIMINATOR Prop Nut.

MSRP: $52.99

Website Link: http://thmarine.com/2020Eliminators

 


T-H Marine TACKLE TITAN® TravelBoss™ Ultimate Fishing Backpack and Cooler ICAST 2020

How does the TACKLE TITAN® TravelBoss™ Ultimate Fishing Backpack and Cooler stack up? Tackle tray space? Ample. ✅ Slotted rod holders? Two. ✅ Cooler space for snacks and beverages? Included. ✅ Pockets for tools and miscellaneous accessories? Built-in. ✅ Accessory loops for attaching more gear? Of course. ✅ A comfortable fit? You bet! ✅

 

With everything built into this backpack and cooler, along with a significantly more economical price when compared with similar backpacks, there’s no doubt that the TravelBoss™ is ideal for trips across the water, on the trail, around a tailgate, and much more. 

 

MSRP: $199.99

Website Link: http://thmarine.com/TackleTitanBackpack (coming soon)

 


Gamakatsu Micro Split Ring Plier and Folding Braid Scissors ICAST 2020

Tacoma, Washington (July 15, 2020) Make the most of your time on the water by using tools that work. The new Micro Split Ring Plier and Folding Braid Scissors with Split Ring Opener excel at opening split rings and cutting braided line. Gamakatsu engineers designed these tools for comfort, durability and ease of use. Both tools include a lanyard hole for adding a safety cord, keeping them close at hand and preventing loss.

Visit the Gamakatsu New Product Site Here!

The Micro Split Ring Plier inherits the essential qualities from the Gamakatsu family of pliers. The 5-inch long pliers are made from stainless steel so you can rely on them even in harsh saltwater environments. A premium non-slip grip works when wet, giving anglers a secure hold for fine operations like manipulating split rings, and it works equally well in large or small hands. A spring in the handle holds the pliers open during use, and a corresponding lock keeps them closed for storage. Its precision-ground micro-tip grips and opens super small split rings, and it's just as effective on large ones, too. A built-in braided line cutter cleanly shears tough fishing line. The Micro Split Ring Plier's stainless body is etched with the Gamakatsu name and contrasts magnificently with its rich blue handles.

The Folding Braid Scissors with Split Ring Opener are a compact multi-function fishing scissor with similar construction elements as other Gamakatsu fishing tools. Its sharp stainless-steel blades will provide years of hard use snipping mono and cutting braided fishing line. The scissor's tips feature a handy split ring opener. The blades fold safely into the tool's blue handles for safe storage. When open, the 4-inch scissors proudly display the Gamakatsu name. A quality tool at a value-price.

Micro Split Ring Plier Features:

● Stainless steel body
● Non-slip grip
● Micro-Tip for super small split rings
● Braided line cutter
● Spring-loaded opening
● 5-inch

Folding Braid Scissors with Split Ring Opener Features:

● Stainless Steel
● Non-slip grip
● Braid and serrated line cutter
● Folds up for safety
● Split ring opener
● Unfolded length: 4-inches

For more information, visit www.gamakatsu.com


Berkley Frittside Junior and Biggun’ ICAST 2020

Berkley® Expands the Frittside™ Lineup with the Addition of the Junior and Biggun’

COLUMBIA, S.C. (July 15, 2020) — When Berkley® scientists collaborated with David Fritts to create the Berkley Frittside™ they knew they had a lure that was scientifically proven to catch bass, but even they were surprised at how fast it cemented itself as one of the hottest crankbaits in bass fishing. In just a short period of time it has racked up a lengthy list of accomplishments including the 2019 MLF Redcrest win, a 2020 FLW Pro Circuit event win and a host of Top-10 finishes in both the 2019 and 2020 Bassmaster Classic. In response to this success and the considerable buzz around the bait, Berkley is now announcing an expanded offering of the size 5 Frittside with two new profiles, the Frittside Junior and the Frittside Biggun’.

“We were bombarded with requests for new sizes from professional and avid anglers, so we put our Berkley scientists back to work,” stated Jake Dawson, Marketing Director at Berkley. “We asked them to develop two new baits that would dive to five feet but would still have that Frittside action that works in everything from muddy to clear-water conditions. That’s not as easy as it sounds as it takes considerable testing in the lab and on the water to keep the unique action at different depths.”

Flat-sided balsa crankbaits are known for their action, but these types of wooden baits are not as durable and the balsa material itself can be inconsistent from lure to lure leading to imperfections. Working with David Fritts, the Berkley scientists were able to bring together the action of a balsa bait with the durability, consistency and casting ability of a plastic bait with the Frittside lineup. Both the Frittside Junior and Biggun’ are ideal for sluggish and/or pressured fish. The Frittside Junior is ideal for clear-water conditions while the Frittside Biggun’ gives anglers the larger profile necessary for muddy conditions. Both feature the classic flat-sided profile that mimics a variety of species and creates the most flash of any Berkley crankbait. The integrated FlashDisc design delivers a balanced weighting and action that tracks more accurately at higher speeds. Versus balsa, the Frittside’s material construction makes it’s easier to cast for distance and accuracy — even on baitcasting gear — meaning anglers can cover more water with the baits and reach targets from a greater distance.

The Frittside Junior and Biggun’ are available in 18 colors ideal for bass fisheries across the nation and come equipped with ultra-sharp Fusion19™ hooks. Both the Junior and the Biggun’ have an MSRP of $8.99.

Berkley Frittside Junior and Biggun’: Specifications

Size:
Frittside Junior — 2 inches (length) x .9 inches (height)
Frittside Biggun’ — 2.82 inches (length) x 1.08 inches (height)

Dive Depth/Hook Size:
Frittside Junior — 2 to 5 feet/Size 5
Frittside Biggun’ — 2 to 5 feet/Size 7

Colors:
Spicy Mustard • Blue Chartreuse • Firetiger • Cream Pie • Midnight Pearl • Kentucky Blue • Lone Ranger • Black Chartreuse • Spray Tan • Honey Shad • Sexy Back • Ghost Morning Dawn • Rubbertail • MF Bluegill • Candy Apple Red Craw • Spring Craw • Brown Craw • Special Red Craw

MSRP:
Frittside Junior — $8.99
Frittside Biggun’ — $8.99

Key Features:
• Tight, balsa-like thumping action for tough conditions made possible by the integrated FlashDisc, which improves tracking stability
• Casts well even on baitcasting equipment
• Equipped with ultra-sharp Fusion19 hooks


Abu Garcia Max Line ICAST 2020

Abu Garcia Brings Performance to Affordable Reels and Combos with its New Max Line

COLUMBIA, S.C. (July 15, 2020) – Anglers looking for an edge will be excited to see the new Abu Garcia® Max line of reels and combos hitting the water this summer. Abu Garcia is well known for high performance and reliability, and the new Max X, Max STX and Max PRO reels are no exception. Accessible for all anglers, the new Max reels and combos will give anyone a leg up in the competition.

“The introduction of the Max X, STX and PRO line marks a new chapter for the legacy Abu Garcia Black Max, Silver Max and Pro Max reels,” said Andrew Wheeler, Marketing Director for Abu Garcia. “We’re excited to be able to offer improved performance and a fresh look for this trusted family of reels and combos. We strongly believe this new line will be a reliable choice for everyone who has a passion for fishing.”

The Max X, STX, and PRO spinning reels feature both the Rocket Line Management System™ for better control of all types of fishing line, and the Rocket Spool Lip Design™ that offers more control of the line coming off the spool. Machined aluminum spools provide strength without the added weight, and their slow oscillation helps to ensure even line lay with all types of fishing line. Bearing counts range from three on the Max X, five on the Max STX to six on the Max PRO, and all include an additional roller bearing for smooth operation. Max spinning combos are constructed from 24 Ton graphite for a lightweight, balanced design and feature custom designed reel seats with an integrated polymer comfort grip.

Max spincast reels feature a Quadcam pickup system, and a smooth, consistent multidisc drag system. The Max X has one ball bearing, the Max STX has two, while the Max PRO has three ball bearings and all include an additional roller bearing for smooth operation. All reels have an Easy Spool feature and come pre-spooled with Berkley® Trilene® XL line. The Max X, STX and PRO reels are also available in a combo version that offers high density EVA grips and stainless steel guides with titanium oxide inserts.

All combos feature eye-catching graphics that are sure to stand out in any angler’s gear. For additional information on the Abu Garcia Max family of reels and combos visit www.abugarcia.com.

Abu Garcia Max Spinning Reels and Combos: Specifications

Max X Spinning
Reel Sizes: 5 • 10 • 20 • 30 • 40 • 60
Reel MSRP: $29.99 to $39.99
Combo Sizes: Size 5 reel/5-6 Light rod (2-piece) • Size 20 reel/6-0 Medium rod • Size 30 reel/6-6 Medium rod • Size 30 reel/6-6 Medium rod (2-piece) • Size 60 reel/7-0 Medium Heavy rod
Combo MSRP: $59.99 to $69.99

• 3 Ball bearings +1 roller bearing provides smooth operation
• Rocket Line Management™ system provides better control of all types of fishing lines
• Rocket Spool Lip Design™ allows better control of line coming off the spool
• Machined aluminum spool provides strength without adding excess weight
• Slow Oscillation provides even line lay with all types of line
• Everlast™ bail system for improved durability
• Lightweight graphite body and rotor
• Abu Custom integrated reel seat with molded polymer comfort grip on combo rods
• 24 Ton graphite construction on combo rods for a lightweight and balanced design
• Texas rigged hook keeper on combo rods

Max STX Spinning
Reel Sizes: 5 • 10 • 20 • 30 • 40
Reel MSRP: $39.99
Combo Sizes: Size 5 reel/5-6 Light rod (2-piece) • Size 10 reel/7-0 Light rod (2-piece) • Size 30 reel/6-6 Medium rod • Size 30 reel/6-6 Medium rod (2-piece) • Size 40 reel/7-0 Medium Heavy rod (2-piece)
Combo MSRP: $69.99

• 5 Ball bearings +1 roller bearing provides smooth operation
• Rocket Line Management™ system provides better control of all types of fishing lines
• Rocket Spool Lip Design™ allows better control of line coming off the spool
• Machined aluminum spool provides strength without adding excess weight
• Slow Oscillation provides even line lay with all types of line
• Everlast™ bail system for improved durability
• Lightweight graphite body and rotor
• Abu Custom integrated reel seat with molded polymer comfort grip on combo rods
• 24 Ton graphite construction on combo rods for a lightweight and balanced design
• Texas rigged hook keeper on combo rods

Max PRO Spinning
Reel Sizes: 5 • 10 • 20 • 30 • 40 • 60
Reel MSRP: $49.99 to $59.99
Combo Sizes: Size 30 reel/6-6 Medium rod (2-piece) • Size 30 reel/7-0 Medium rod
Combo MSRP: $79.99

• 6 Ball bearings +1 roller bearing provides smooth operation
• Rocket Line Management™ system provides better control of all types of fishing lines
• Rocket Spool Lip Design™ allows better control of line coming off the spool
• Machined aluminum spool provides strength without adding excess weight
• Slow Oscillation provides even line lay with all types of line
• Everlast™ bail system for improved durability
• Lightweight graphite body and rotor
• Abu Custom integrated reel seat with molded polymer comfort grip on combo rods
• 24 Ton graphite construction on combo rods for a lightweight and balanced design
• Texas rigged hook keeper on combo rods

Abu Garcia Max Spincast Reels and Combos: Specifications

Max X Spincast
Reel Sizes: 10 • 15
Reel MSRP: $19.99 to $24.99
Combo Sizes: Size 10 reel/6-0 Medium rod (2-piece) • Size 15 reel/6-6 Medium rod (2-piece)
Combo MSRP: $24.99 to $34.99

• Quadcam Pickup System
• 2 bearing system
• Pre-Spooled with Berkley Trilene XL
• Smooth and consistent multi-disc drag system
• High Density EVA on combo rods
• Stainless Steel Guides with Stainless Steel inserts on combo rods

Max STX Spincast
Reel Sizes: 10
Reel MSRP: $29.99
Combo Sizes: Size 10 ree/6-0 Medium rod (2-piece)
Combo MSRP: $49.99

• Quadcam Pickup System
• 3 bearing system
• Pre-Spooled with Berkley Trilene XL
• Smooth and consistent multi disc-drag system
• High Density EVA on combo rods
• Stainless Steel Guides with Stainless Steel inserts on combo rods

Max Pro Spincast
Reel Sizes: 10
Reel MSRP: $49.99
Combo Sizes: Size 10 reel/6-0 Medium rod (2-piece)
Combo MSRP: $59.99

• Quadcam Pickup System
• 4 bearing system
• Pre-Spooled with Berkley Trilene XL
• Smooth and consistent multi disc-drag system
• High Density EVA on combo rods
• Stainless Steel Guides with Stainless Steel inserts on combo rods
• Aluminum body and cone


Millennium Marine B-Series Boat Seats ICAST 2020

Pearl, MS (July 15, 2020) Millennium Outdoors LLC's claim to fame is their quality line of tree stands. One thing that makes Millennium Outdoors tree stands so popular is how comfortable their seats are. Now Millennium Marine is making equally comfortable seats for their fishing and boating customers.

All seats in the Millennium Marine B-Series line are feature-packed and designed to provide functional all-day comfort. The B-100 Series seat boasts Millennium Marine's ComfortMax contoured sling material made of UV-resistant, breathable cool fabric. The B-100 Series ComfortMax seat resists mold and mildew and the sturdy powder-coated aluminum frame can be mounted to any standard boat seat pedestal. The B-100 Series seat has a relaxing backrest for unequaled lumbar support. The B-100 Series seat folds flat when not in use to provide an unobstructed field of view and is easy to fish around when folded down.

B-Series Seats Specifications:
Unequaled lumbar support
ComfortMAX contoured sling seat and back
Breathable cool fabric
UV resistant
All aluminum, powder-coated frame construction
Mold and mildew resistant
Folds flat allowing better visibility while under way
Mounts to any boat seat pedestal
One-year warranty

B-100 Seat Specifications:
Material: Aluminum, ComfortMAX
Capacity: 400 lbs.
Weight: 11 lbs.
Seat size: 16.5" L x 20" W x 21" H

The Millennium Marine B-200 Series seat is made with the same quality materials as the B-100 Series seat, but instead of a seat back, the B-200 has a curvature support for the lower back. The B-200 Series seat is made from the same ComfortMax webbing material and is a UV-resistant, breathable, cool fabric. The strong, powder-coated aluminum frame can be mounted on any boat seat pedestal.

B-200 Seat Specifications:
Material: Aluminum, ComfortMAX
Capacity: 400 lbs.
Weight: 7 lbs.
Seat size: 21" L x 18" W x 7" H

The Millennium Marine B-300 Series seat is a pommel horse-style seat that anglers can sit on, straddle, or just lean against for support while fishing. The Millennium Marine B-300 Series seat features the same ComfortMax breathable web material as the other B-Series seats and a sturdy powder-coated aluminum frame for a lifetime of use.

B-300 Seat Specifications:
Material: Aluminum, ComfortMAX
Capacity: 400 lbs.
Weight: 7 lbs.
Seat size: 21" L x 13" W x 7" H

Millennium Marine stands behind every B-Series seat with a one-year warranty. Available in gray or green colors.


Gamakatsu G-Box ICAST 2020

Tacoma, Washington (July 15, 2020) Gamakatsu is continuing the popular G-Box lineup into 2021. The G-Box designs come in a variety of sizes and configurations, making it easy for anglers to find the perfect fit for any tackle. Storing lures, jig heads, terminal tackle, and valuables is easier with one of the G-Box models.

All G-Box designs utilize the single-hand, easy-open lid clasp and tight tolerances ensure that small terminal tackle doesn't jump from one compartment to the other. Easily carry them through a rainstorm and keep them accessible on the boat deck when water is spraying across the bow. Valuable lures and tackle will remain protected while having easy access throughout the trip.

The 3700D and 3200D models are both constructed with deep compartments to store bulky spoons, plugs, poppers and other wide lures that struggle to find a fit in traditional tackle boxes. Both utilize the single-hand, easy-open lid clasp and offer adjustable storage with micro-slit compartmental dividers. This feature allows the angler to adjust each bin size to fit specific gear. The 3700D is a favorite for bulky lures, while the 3200D offers an excellent storage solution for both terminal tackle and lures.

Visit the Gamakatsu New Product Site here!

The G-Box Pocket Utility Case line is made more for anglers on the move. The 388DD and 318SD are designed for adventurous anglers who walk the shorelines of lakes and rivers in search of secret spots and untouched fish. Carry the essentials and always have critical terminal tackle and spare lures at your fingertips without hauling a heavy pack.The G388DD compartments are not adjustable but have multiple compartments that are designed to carry a wide variety of terminal tackle. The G318SD features adjustable dividers one side allowing anglers to customize their terminal tackle storage.

The entire G-Box series is made in Japan and constructed from high impact resistant polycarbonate. Designed for anglers who fish hard, these cases are made to travel and protect gear in harsh environments.

G-Box 3700D Deep Utility Case Features:
Constructed with deep compartments to store bulky spoons, plugs, poppers
Size: 14" x 9" x 3.2"
Color: Blue

G-Box 3200D Deep Utility Case Features:
Constructed with deep compartments to store bulky spoons, plugs, poppers
Size: 8.1" x 5.7" x 3.2"
Color: Blue

G-Box 388DD Pocket Utility Case Features:
Designed for anglers on the move
Size: 4.8" x 3.8" x 1.3"
Color: Black

G-Box 318SD Pocket Utility Case Features:
Designed for anglers on the move
Size: 4.8" x 3.4" x 1.3"
Color: Black

For more information, visit: www.gamakatsu.com


Plano Weekend Series: 3500, 3600, 3700 Speedbag ICAST 2020

Grand Prairie, TX (July 15, 2020) Most anglers work hard all week with plans to hit the water on the weekend. Days off, and more importantly days out fishing are why most of us work in the first place. Weekend anglers deserve the same quality and organization as professional anglers that can hit the water every day. The Plano Weekend Series was designed for the serious angler that wants to make the most of their quality fishing time.

Available in three sizes, the Weekend Series Speedbags feature a patented Speed Top Fold system that holds the bag open for quick one-handed access. Three sizes ensure every angler has the perfect amount of storage to store and transport precious tackle.

The Speedbags are best described as versatile storage with incredible value. The bags come with two StowAway boxes, and feature new oversized molded zippers for durability, making it easy to access and close up the bag- thus the name. The fold-down easy-access system provides an unobstructed view of the tackle in the StowAway boxes, making it easy to access the exact tackle you need. Speedbags are also a great place to store soft plastics in their original packaging allowing anglers to find what they need fast. A single side handle makes the bag easy to grab and go.

Plano's EZ Label Panel, a feature adapted from the popular EDGE boxes, provides a location for you to write on allowing quick identification of specific tackle. Plano did think of everything and used a light interior in the Speedbag to improve visibility in low light when the lunkers often start to feed.

Celebrate the fact you are a weekend warrior on your fishing circuit and get organized with a new Weekend Series Speedbag.

Weekend Series Speedbag Features:

  • Patented fold-down easy-access bag
  • Oversized molded zippers for durability
  • Quick access side handle
  • EZ Label Panel
  • Molded Plano zipper pulls
  • Includes (2) Stowaways
  • Available in 3500, 3600, 3700 sizes
    For more information, please visit: www.planomolding.com

SPRO's King Daddy Frog New Colors ICAST 2020

Kennesaw, Georgia (July 15, 2020) - The Bronzeye Frog 90 is the King Daddy of all frog baits. The oversized profile and unmatched action of the larger-than-life frog attract the biggest predators as it chugs and sputters its way through the thickest mats without hanging up or snagging. And now, SPRO has added four of the most popular colors to the King Daddy line to answer angler demand.

Pictured above: Bronzeye Frog 90 (King Daddy) compared to Bronzeye Frog 65

 

"The King Daddy is the biggest frog on the market," said SPRO Pro and lure designer Dean Rojas. "If you want explosive topwater action with the biggest bass or muskies, you need to fish a King Daddy."

B.A.S.S. Elite Series Angler Dean Rojas and SPRO developed the frog for bass anglers across the country 15 years ago. Since that time, Rojas and SPRO played with the winning formula to create different baits to excel in specific conditions. The Bronzeye Frog 90 King Daddy was built 30 percent bigger than the original to give multi-species anglers the profile to entice the largest predators out of hiding. The heavy-duty Gamakatsu double hook ensures that strikes turn into hookups, with the backbone needed to horse fish through the densest weeds using the beefiest rods and strongest braids.
"We've added four of the most popular colors from our other frogs to the King Daddy line. Anglers wanted our proven Navy Seal, Yellow Sparkle, Outback and Albino colors in a larger size to target bigger fish," said Rojas. "Albino is one of my favorites because it allows me to easily customize the bait to match forage species or light conditions with just a paint marker."

The one-ounce King Daddy delivers extra casting distance so you can hit the pads in the back where no boat can go. Reach untouched pockets where lunkers lie with the weedless performance to wiggle through the thickest cover without snagging. The walking action also excels in open water, drawing fish from submerged cover for adrenaline-inducing surface blow-ups.

For big fish in thick mats, sparse weeds, or open water, you can't beat the splashing, gurgling action of the King Daddy. Now available in four additional fish-catching colors.

Bronzeye Frog 90 King Daddy Features:

  • 90mm
  • 1 ounce
  • Gamakatsu 6/0 EWG Double hook
  • In NEW Navy Seal, Yellow Sparkle, Outback, and Albino
  • Midnight Walker, Leopard, Nasty Shad, Natural Green, Killer Gill, Rainforest Black, Natural Red, and Green Tree Frog are also available

Plano Z-Series Duffel ICAST 2020

Grand Prairie, TX (July 15, 2020) The Plano Z-Series lineup of zipperless bags eliminates the frustration of fumbling with zippers to access, lures, tackle or extra gear. When headed out on the water, it is smart to pack extras for unforeseen situations, and the waterproof duffel provides the storage needed for a weekend trip to the backcountry or a long day offshore.

The Z-Series is a family of storage solutions designed to withstand the harshest conditions, and having everything from rain gear, sunscreen, camera equipment and a change of clothing ensures you are ready for anything. The waterproof duffel with fully welded seams is the perfect dry bag for storing all the extras and ensuring all you gear arrives dry and protected.

The Plano Z-Series Duffel provides unobstructed access to your gear along with durable protection from the elements. The roll-top design eliminates the need for zippers and opens wide, giving anglers instant access to the extras stored close at hand. When you've got what you need, or you've put away your gear for the day, seal the full-length hook and loop closure, roll it shut and buckle it closed to keep everything secure and dry.

In case you pack heavy, the duffel comes with carry handles that convert to backpack shoulder straps, and MOLLE attachment points for extra gear. Plano has upped the ante for the ultimate multipurpose dry bag with the Z-Series Duffel. With a 50 liter capacity, and large stable design the duffel ensures all your equipment is dry and organized even in the worst conditions.

Fashionable looks and practical design make the Z-series family of products modern storage for everything from lures to extra clothing.

Product Features:

  • Waterproof roll-top design
  • 1000D PVC coated fabric
  • Welded seams
  • Backpack shoulder straps
  • MOLLE attachment points
  • 50 L capacity
  • For more information, please visit: www.planomolding.com

Gamakatsu Three New Jig Hooks ICAST 2020

Tacoma, Washington (July 15, 2020) Gamakatsu is introducing two exciting new jig hook designs with specific and intentional design elements, along with a new color addition to the existing Jig 60 Round Bend. As with all Gamakatsu hooks, the hooks are constructed with the sharpest points in the industry, continuing the trend of earning trust amongst anglers by penetrating and landing more fish.

The Jig 60 Round Bend hook delivers in terms of both simplicity and function for anglers. The 60-degree round bend design makes this a go-to jig hook for flipping and pitching. The bite area is fantastic, helping anglers connect on difficult hooksets. This model is a trusted favorite for amateur and professional anglers seeking a versatile and practical jig hook in a traditional design. The Jig 60 Round Bend is now available in the popular NS Black (Nickel Silver Black) color adding more versatility to your jigs.

Visit the Gamakatsu New Product Site Here!

The Jig 90 Big River will quickly become a staple for anglers desiring a versatile jig hook capable of performing in different environments and for a variety of species. The large gap and acute bend offer great holding power, locking fish in place when hooked. Anglers can now stick fish and put the wood to them with confidence. This unique design comes in a wide range of sizes for fisherman, targeting salmon, steelhead and walleye.

In the saltwater world, few jig hooks are built to withstand the hardest fighting fish in the ocean. Hard strikes and wild runs from species like striped bass will test the strength of any hook. The Jig 90 Salty HD is specially made with a round bend and heavy wire that can hold form against the toughest fish out there. The hook has a Go Big or Go Home attitude and an O'Shaughnessy bend for hard hook sets.

Gamakatsu specialty jig hooks are designed with input from customers and world-class anglers. The hooks utilize the sharpest points and most durable materials on the market. Great anglers require perfect hooks, and Gamakatsu's special jig hooks set the standard for high performance.

Pictured above (left to right): Jig 60 Round Bend, Jig 90 Big River, and Jig 90 Salty HD

Jig 60 Round Bend Features:

  • Excellent flipping and pitching jig hook
  • Round bend provides a better bite area
  • Size: 2/0, 3/0, 4/0, and 5/0
  • Color: NS Black
  • Qty/Pack: 25, 100

Jig 90 Big River Features:

  • Large gap and acute bend for greater holding power
  • Versatile design for multiple species
  • Perfect for salmon, steelhead, and walleye
  • Size: 2, 1, 1/0, 2/0, 3/0, and 4/0
  • Color: NS Black
  • Qty/Pack: 25, 100

Jig 90 Salty HD Features:

  • Heavy duty wire hook
  • Perfect for larger species and saltwater applications
  • O'Shaughnessy bend
  • Size: 6/0, 7/0, 8/0
  • Color: NS Black
  • Qty/Pack: 25

For more information, visit: www.gamakatsu.com


Lew’s Reimagined Mach Crush Combos ICAST 2020

Lew’s Introduces Reimagined Mach Crush Combos for ICAST 2020

Company Looking to Extend Combo Record Best of Show Win Steak

 

Lexington, S.C. – July 10, 2020 – For the past six years, Lew’s has earned favor of the voting media and buyers at ICAST in the combo category of the Best of Show awards.  The company’s use of innovative materials, design and engineering, coupled with bold, eye-catching cosmetics has resulted in a humbling, six-year streak of Best of Show Category wins.

 

For ICAST 2020, Lew’s is unveiling completely reimagined Mach Crush SLP and Mach Crush Spinning combos for the 2021 tackle year.  The combos will once again be entered into the freshwater rod/reel combo category of the ICAST New Product Showcase/Best of Show competition and is a contender for earning a seventh award in the category.

The combos – which will retail at $199.99 for the baitcasting models and $179.99 for the spinning series, will contain three models in the casting series and two in the spinning versions.

The Mach Crush rods are built on IM8 graphite blanks with nanotechnology, stainless steel guides with Titanium Oxide inserts, Lew’s new Full Contact reel seats and full-length Winn Dri-Tac handles on casting versions and exclusive patent pending ComfortTouch™ split grips on the spinning models, which both feature SoftTouch finish. There will be three casting and two spinning models available and are finished with a beautiful metallic orange butt section and raw graphite upper.

Mach Crush SLP baitcasting reels on the combo will be available in 7.5:1 left or right hand versions finished in the metallic orange paint scheme, with a laundry list of features; strong and lightweight, graphite frame and sideplates, machined and anodized aluminum U-shape 32mm spool, high strength solid brass Speed Gears®, a premium 10 bearing system with double-shielded stainless-steel ball bearings and Zero Reverse® one-way clutch bearing,  externally adjustable Multi-Setting Brake (MSB) dual cast control system utilizing both an external click-dial for setting the magnetic brake, plus 4 individually disengaging disk-mounted internal brake shoes that operate on centrifugal force, an anodized aluminum spool tension adjustment with audible click, a rugged carbon fiber drag system that provides up to 20lbs. of drag power, an anodized, bowed aluminum 95mm handle with Winn® Dri-Tac handle knobs, an anodized aluminum bowed drag star with audible click adjustment, with a locking pin sideplate, a Zirconia line guide and external lube port.

Displaying the same metallic orange finish, the Mach Crush spinning reels feature a 6.2:1 gear ratio and come in two sizes.  Like its baitcasting cousin, the Mach Crush spinning reel has performance features throughout, including:

A premium 11-bearing system with 10 ball bearings and Zero Reverse one-way clutch bearing, and a smooth and powerful sealed carbon fiber drag system, a strong aluminum body and sideplate, with a lightweight high strength Carbon C40 Skeletal Speed Rotor with an aluminum bail wire, a S-curve oscillation system to precisely load the double anodized braid ready knurled aluminum spool, a quality solid brass pinion gear and durable stainless steel main shaft driven by an aluminum handle with Winn advanced polymer Dri-Tac handle knob and Lew’s Speed Lube® for exceptional smoothness and uninterrupted performance in all weather conditions, from extreme heat to freezing cold.

 

New Mach Crush combos will be available for shipping in December 2020.

 

Description Length Power/Action Bearings Gear Ratio Retrieve MSRP
Mach Crush Right Hand Baitcast Combo 7' Med Hvy/Fast 9+1 7.5:1 Right $199.99
Mach Crush Left Hand Baitcast Combo 7' Med Hvy/Fast 9+1 7.5:1 Left $199.99
Mach Crush Right Hand Baitcast Combo 7'3 Hvy/Fast 9+1 7.5:1 Right $199.99
Mach Crush 20 Spin Combo 6'9" Med Light/Fast 10+1 6.2:1 Reversible $179.99
Mach Crush 30 Spin Combo 7' Med/Fast 10+1 6.2:1 Reversible $179.99

 

 

About Lew’s

Lew's Fishing is a Lexington, South Carolina based supplier of fishing equipment and tackle. The Company supplies branded fishing reels, rods, and related accessories through the mass market, sporting goods, and specialty outdoor channels. For further information about Lew’s, please visit www.lews.com.

 

About Strike King
Strike King is a Lexington, South Carolina based supplier of fishing tackle and sunglasses. The Company supplies hard baits, wire baits, soft plastics and related accessories through the mass market, sporting goods, and specialty outdoor channels. For further information about Strike King, please visit www.strikeking.com.:


Lew’s Kevin VanDam Signature Fishing Rods ICAST 2020

Lew’s Introduces Kevin VanDam Signature Fishing Rods

KVD Series to feature 23 models Tailored to VanDam’s Specifications

Lexington, S.C. – July 10, 2020 – Give a company with a reputation for building world class products the input of the most legendary professional angler in the history of the sport, and results of such a collaboration will be spectacular.

In collaboration with Bass Fishing Hall of Fame inductee Kevin VanDam, Lew’s is proud to announce the new, 23 model KVD Series of fishing rods.  VanDam said that a lot of time and effort was put into the series, and that he is pleased with the results.  “The team at Lew’s is made up of talented designers, and they told me to let them know what I wanted in my series,” he said.  “I have always loved the feel of fast and extra fast actioned rods, and Lew’s worked hard to bring exactly the feel I wanted into each model; they do exactly what I need them to.”

 

The new series features premium IM8 graphite blanks, split-grip EVA handles, brand new Lew’s® proprietary Full Contact reel seats with increased blank contact, rear locking reel seat on spinning models for improved comfort, stainless steel guides with aluminum oxide inserts with strengthened stainless steel with zirconia insert tip top for optimal durability for use with braided lines and a patented “No Foul” hook keeper – each for a retail price of $99.99.

 

The new KVD series rods are constructed on a raw graphite blank with the rich midnight fire red finish through the handle and black guide wraps, matching the famous KVD color scheme.

Included in the KVD lineup are 10 Graphite Casting models for single hook techniques, 7 Graphite Spinning models for everything from finesse tactics to Great Lakes smallmouth techniques and 6 Composite Casting techniques for crankbaits and other moving baits.

Each model is prominently marked on the blank for easy identification of series, length, and power. The Graphite Casting models are marked with a GC1 through GC10, Graphite Spinning models bear the GS1 to GS7 system and the Composite Casting rods are labeled CC1 through CC7.  This new labeling system will help VanDam more easily see which rods he needs in competition, will help him in communicating the rod he uses for specific techniques, and will help consumers choose which model they want to use more effectively.

VanDam said that providing a high-quality product at an affordable price was a key component of their efforts.  “I really wanted to be able to produce a rod that would retail for around $100, but felt and performed like a high-end rod,” he said. “Everyone on the project was committed to that goal, and the results speak for themselves; I can’t wait to see the reaction from anglers when they pick them up.”

 

The new KVD Series will be available at fishing tackle retailers beginning in the fall of 2020.

 

Lew's KVD Series Rods
Model Length Power Action Technique MSRP
Graphite Casting
LKVDGC1 6’8” MH Fast Jerkbait $99.99
LKVDGC2 6’10” MH Fast Jerkbait $99.99
LKVDGC3 7’ M Fast All-Purpose Reaction $99.99
LKVDGC4 7’ MH Fast All-Purpose Reaction $99.99
LKVDGC5 7’2” MH Extra Fast Dock Skipping/Frog $99.99
LKVDGC6 7’4” MH Extra Fast Spinnerbait/Swim Jig/Big Topwater $99.99
LKVDGC7 7’4” H Extra Fast Flipping/Pitching $99.99
LKVDGC8 7’6” H Extra Fast Football Jig/Carolina Rig/Big Spinnerbait/Swimbait $99.99
LKVDGC9 7’6” XH Extra Fast Flipping/Pitching $99.99
LKVDGC10 7’10” H Extra Fast Flipping/Pitching $99.99
Graphite Spinning

LKVDGS1

6’10” M Extra Fast Dropshot/Finesse Dock $99.99
LKVDGS2 7’ ML Extra Fast Dropshot/Ned Rig $99.99
LKVDGS3 7’ M Extra Fast All-Purpose Finesse $99.99
LKVDGS4 7’2” ML Extra Fast All-Purpose/Dock Rod $99.99
LKVDGS5 7’2” M Extra Fast ShakeyHead/Tube $99.99
LKVDGS6 7’4” M Extra Fast Smallmouth Special $99.99
LKVDGS7 7’6” ML Extra Fast Smallmouth Special $99.99
Composite Casting

LKVDCC1

6’8” ML Moderate Small Crankbaits $99.99
LKVDCC2 7’ M Moderate Squarebill/Red Eye Shad $99.99
LKVDCC3 7’1” MH Moderate Accuracy Bladed Jig/KVD 2.5 $99.99
LKVDCC4 7’4” MH Moderate Medium Crankbaits $99.99
LKVDCC5 7’4” H Moderate Open Water Bladed Jig/KVD 2.5 $99.99
LKVDCC6 7’10” M Moderate Medium to Deep Crankbaits $99.99

 

 

About Lew’s

Lew's Fishing is a Lexington, South Carolina based supplier of fishing equipment and tackle. The Company supplies branded fishing reels, rods, and related accessories through the mass market, sporting goods, and specialty outdoor channels. For further information about Lew’s, please visit www.lews.com.

 

About Strike King
Strike King is a Lexington, South Carolina based supplier of fishing tackle and sunglasses. The Company supplies hard baits, wire baits, soft plastics and related accessories through the mass market, sporting goods, and specialty outdoor channels. For further information about Strike King, please visit www.strikeking.com.


Lew’s New Team Lew’s Pro SP ICAST 2020

Lew’s Introduces New Team Lew’s Pro SP

Skipping and Pitching Reel to Create New Category for Reel Performance

Lexington, S.C. – July 10, 2020 – Combine the creativity of one of the most elite group of professional angling teams in the business with the capability of a manufacturer to produce some of the highest quality products in the business, and the result is bound to be innovation.

From the mind of professional angler Andy Montgomery and the engineering team at Lew’s comes the new Team Lew’s Pro SP Skipping and Pitching reel.

Skipping a jig has become one of the most productive fish catching patterns in the sport of bass fishing.  However, along with its potential for producing giant bites, it has its own unique perils.  The most prominent is the potential for tremendous backlashes if the lure strikes a dock post or a wave that arises.

To solve that problem, Lew’s created a specialized spool that holds 40 yards of 20-pound-test Fluorocarbon with its recessed Knot Slot and included a special “Skipping Zone” in their externally adjustable QuietCast® centrifugal braking system.  The result is a reel that has all the performance of a Lew’s reel, tuned to greatly minimize backlashes.

According to Montgomery, this reel has made a tremendous difference in his ability to make his namesake skipping presentations.  “The spool and braking system of the reel have revolutionized my ability to skip a jig,” said Montgomery.  “It has the smoothness to make the casts, and the power to get the fish out from under the docks; it’s absolutely amazing.”

Kevin VanDam, who has been involved with Montgomery in the testing process, said the Team Lew’s Pro SP is not a one-dimensional product.  “While it is known as a “skipping reel,” the features make it perfect for any short line target casting and pitching and flipping application,” said VanDam.  “I have used it for target casting spinnerbaits and Thunder Crickets, and it makes it easy to be aggressive with casts without fear of backlashing.”

 

Team Lew’s Pro SP Features

One-piece aluminum Super Low Profile frame with strong, lightweight graphite sideplates

Drilled and forged, anodized Duralumin 32mm shallow spool with Knot Slot

Hard anodized aluminum Speed Gears®, cut on precision Hamai CNC gear hobbing machines

P2 Super Pinion™ bearing supported pinion gear provides precise alignment and solid stability, resulting in for a smoother operation and extended gear life

Externally adjustable, 6-pin 27 position QuietCast® Adjustable Centrifugal Braking system (ACB) with orange skipping zone

Premium 9 bearing system with double-shielded stainless-steel ball bearings and Zero Reverse® one-way clutch bearing

Anodized aluminum spool tension adjustment with audible click

Rugged carbon fiber drag system provides up to 20lbs. of drag power.

Bowed lightweight 95mm aluminum reel handle with EVA knobs

Bowed anodized aluminum drag star with audible click adjustment

Zirconia line guide

Exclusive patented Speed Keeper® hook keeper

External lube port

 

The Team Lew’s Pro SP will retail at $199.99 and be available at fishing tackle retailers beginning in the fall of 2020.

 

Team Lew’s Pro SP      
Model Retrieve Gear Ratio RPT (in.) Line Cap
Yd / Lb
Drag (Lb) Weight MSRP
PSP1XH Right 8.3:1 33 40/20 20 6.0 oz $199.99
PSP1XHL Left 8.3:1 33 40/20 20 6.0 oz $199.99

 

About Lew’s

Lew's Fishing is a Lexington, South Carolina based supplier of fishing equipment and tackle. The Company supplies branded fishing reels, rods, and related accessories through the mass market, sporting goods, and specialty outdoor channels. For further information about Lew’s, please visit www.lews.com.

 

About Strike King
Strike King is a Lexington, South Carolina based supplier of fishing tackle and sunglasses. The Company supplies hard baits, wire baits, soft plastics and related accessories through the mass market, sporting goods, and specialty outdoor channels. For further information about Strike King, please visit www.strikeking.com.:


Lew’s Redesigned Super Duty Rods ICAST 2020

Lew’s Introduces Redesigned Super Duty Rods

Super Duty Series now includes Multi-Species Selections

Lexington, S.C. – July 10, 2020 – The Lew’s Super Duty brand has become synonymous with power.  When an angler wields Super Duty, they know that they can handle just about anything the fish throw at them.  While Super Duty has long been designed for the bass fishing world, the series now includes models for several large species, including Muskie, Peacock Bass and Calicos.

The new Lew’s Super Duty series of rods will be full of features that Lew’s has become synonymous for.  Super Duty is constructed on premium HM60 graphite blanks with raw graphite finish.  The charcoal colored Winn® Dri-Tac handles on each rod; bass fishing models will feature a full handle, and the multi-species rods will feature spilt Winn® grips and full foregrips; all with Lew’s Soft Touch skeletal reel seats.

Along with the advanced grip and handles, Super Duty rods will feature the patented Lew’s No Foul hook keeper and stainless-steel guides with aluminum oxide inserts, with multi-species models adding a zirconia tip for durability with use of braided lines. Super Duty rods will be trimmed out with matching charcoal guide wraps to complete a stealthy look.

Team Lew’s pro Greg Hackney, of Gonzales, La. who is known for his power fishing and monster hooksets, as well as his love of inshore fishing, said Super Duty has the power.  “There is no shortage of power in these rods,” said Hackney.  “I know I can get ‘em out of cover or deep water, no matter the size of fish I’m after; these rods can handle it.”

The new Lew’s Super Duty Rods consist of 11 models, five models will be specific to bass fishing, and six multi-species models that will range from $179.99 to $189.99 and will be available in the fall of 2020.

SuperDuty Rod Series
Series / Model Length Power Action Technique / Species MSRP
Bass Models
SD76MH 7’6” Medium Heavy Fast Flipping / Pitching $179.99
SD76H 7’6” Heavy Fast Flipping / Pitching $179.99
SD711MH 7’11” Medium Heavy Mod. Fast Flipping / Pitching $189.99
SD711H 7’11” Heavy Fast Flipping / Pitching $189.99
SD711XH 7’11” Extra Heavy Mod. Fast Flipping / Pitching $189.99
Multi Species
SD68H 6’8” Heavy Fast Peacock Bass Casting $179.99
SD76MHLH 7’6” Medium Heavy Fast Calico Bass $179.99
SD76HLH 7’6” Heavy Fast Muskie $179.99
SD711MHLH 7’11” Medium Heavy Mod. Fast Calico Bass $189.99
SD711HLH 7’11” Heavy Fast Calico Bass/Muskie $189.99
SD711XHLH 7’11” Extra Heavy Mod. Fast Muskie $189.99

 

About Lew’s

Lew's Fishing is a Lexington, South Carolina based supplier of fishing equipment and tackle. The Company supplies branded fishing reels, rods, and related accessories through the mass market, sporting goods, and specialty outdoor channels. For further information about Lew’s, please visit www.lews.com.

 About Strike King
Strike King is a Lexington, South Carolina based supplier of fishing tackle and sunglasses. The Company supplies hard baits, wire baits, soft plastics and related accessories through the mass market, sporting goods, and specialty outdoor channels. For further information about Strike King, please visit www.strikeking.com.:


Ugly Stik Ugly Tuff Series ICAST 2020

Ugly Stik® Gives New Meaning to Fishin’ Ugly with the new Ugly Tuff™ Series

COLUMBIA, S.C. (July 14, 2020) – You’ve been fishin’ Ugly all your life with Ugly Stik rods. Now it’s time to get even uglier with Ugly Stik’s new Ugly Tuff™ Spinning and Spincast reels, reels tough enough to wear the Ugly Stik name.

Made for anglers demanding durability out of their gear, new Ugly Stik Ugly Tuff spinning reels feature an Ugly Tuff aluminum body, machined aluminum spool, graphite rotor and a 5 bearing system. These reels deliver the same tough as nails durability that Ugly Stik is known for.

“They’re not supposed to be pretty — they’re built to be tough,” said Ugly Stik Vice President of Marketing Jon Schlosser. “Ugly Tuff reels are designed to be thrown in the back of the pickup truck and used regularly. It doesn’t matter what species of fish you’re after, the Ugly Tuff reels are built for the fight.”

The Ugly Tuff Spincast models feature a three bearing system, Ugly Tuff aluminum frame as well as front cone, and an always-on instant anti-reverse. Both the spinning and spincast models have an unmatched tactical design that will stand up to the toughest fights both on and off the water.

Ugly Tuff Reels Specifications:

Ugly Tuff Spinning Reel

  • Ugly Tuff Aluminum Body
  • Ugly Tuff Machined Aluminum Spool
  • Ugly Stuff Graphic Rotor
  • 5 Bearing System
  • 7-Year Warranty
  • MSRP: $49.99 - $59.99

Ugly Tuff Spincast Reel

  • Ugly Tuff Aluminum Frame and Front Cone
  • 3 Bearing System
  • Always-on Instant Anti-Reverse
  • Pre-Spooled (6-, 8- or 20-pound-test mono)
  • 7-Year Warranty
  • MSRP: $24.99 - $29.99

Z-Man ChatterBait WillowVibe ICAST 2020

Sings like a Shad, Stings Like a Bee
Genius Z-Man® ChatterBait® WillowVibe™ re-thinks bladed jig design on super-subtle levels
Ladson, SC (July 14, 2020) – Step inside the lureshop of bladed jig inventor Ron Davis Sr. and your perceptions of what constitutes a ChatterBait will likely leave you at the door. Of course, you probably won’t be dropping by his shop anytime soon, so you won’t discover most of the other secret projects underway inside Davis’ laboratory. But if you’re reading this, you’re among the fortunate-first to glimpse Davis’ newest masterwork, an intriguing new bladed jig design known evocatively as the ChatterBait WillowVibe™.
“Who says all bladed jigs have a hex-shaped blade?” asks Davis, whose original ChatterBait touched off an undeniable fishing phenomenon over two decades back.

ChatterBait WillowVibe

Fifteen years in development, a collaborative effort between Davis and Z-Man Fishing has resulted in a veritable marvel of angling engineering. At first glance, like most strokes of simple, elegant genius, the WillowVibe’s sleek, minimalist physique misleads you. But be forewarned: this little willowleaf-bladed jig is full of surprises.
Like all finely-crafted lures, the WillowVibe began as a solution to a vexing fishing dilemma. “The idea for this lure came to me while fishing for big stripers focus-feeding on little bitty shad,” recalls Davis, who along with son Ron Davis Jr. crafted the Original ChatterBait Bladed Jig in 1998.
“These can be some of the most selective, tough-to-fool fish in the lake,” explains Davis, an astute angler and aquatic observer from Rock Hill, South Carolina. “These fish are so laser focused on specific, subtle baitfish cues that we as anglers easily overlook them. In these scenarios, a lot of folks throw underspins. But I wanted a lure I could cast a mile and that allowed for easy, precise depth control.
“You’ve seen shad the flip through the surface when they’re fleeing predators? An underspin can’t do that, but the WillowVibe’s blade mimics this exact surface-flip, and does it so realistically that bass swim right over and eat it.”

https://www.youtube.com/watch?v=WAr0cuuVo2U&feature=youtu.be

Davis continues: “This lure’s got a little secret, though. It starts humming with the first crank of the handle, and buzzes smoothly through the water; we refer to it lovingly as ‘the bee.’ But twitch the lure with your rodtip and watch what happens next. The WillowVibe jumps, darts and hunts in totally random fashion. Ever watched what a frantic shad does with a bass in chase? Zip!, zip!, zip!— back and forth. Now throw the WillowVibe and compare the two. Pretty convincing copy of the real thing.”
As Davis and other great anglers will tell you, there’s no better trigger for selective bass and other fish than these evasive, fast-slashing maneuvers, especially in areas of openwater. So, while traditional bladed jigs excel near heavy cover, the ChatterBait WillowVibe enters a totally different stratosphere—pulsing through the pelagic zone where baitfish and big bass collide. Where stripers crash shad parties. Where walleyes waylay windrows of ciscoes. Where smallmouths and crappies munch minnows in bulk.
“We’re just starting to realize where this bait excels,” says Z-Man pro Joey Nania. “So far, the answer is that it works more places than not, though certainly in non-traditional ChatterBait spots, such as rock, low-visibility zones, river current, and deeper ledges with largemouth, smallmouth and spotted bass. When you first throw this bait, you’ll fall in love with its sweet subtle vibrations. Feels totally different on your rodtip than a hexagonal ChatterBlade. It’s a faster frequency vibration that pulses even when you’re barely moving it. You’ll feel it, too, down in 15 to 20 feet of water.”

Nania immediately suspected the WillowVibe would be a spotted bass destroyer at lakes like Lanier, Hartwell and Logan Martin. His instincts with the lure proved right on the money. “Late this past winter, throwing a 3/8-ounce WillowVibe on Lake Guntersville, where we’d already gone through with a JackHammer, I caught twenty more largemouths in pretty short order. The smaller hook skyrocketed my hookup percentages, too.
“On Logan Martin Lake, I caught 60 spotted bass with the lure in three hours,” Nania divulges, visibly buzzing with enthusiasm. “That lake has a lot of river current and dirty water. Really didn’t think the lure would produce here. Whoa, was I wrong.”
Such misconceptions no longer surprise Davis. “I think anglers might mistakenly look at the WillowVibe and pigeonhole it as a small fish bait, or something that’s only effective around shad schools,” says Davis, who spent years convincing skeptical anglers about the merits of his early ChatterBaits. History, it would appear, has more than vindicated his hard work.

 

“Actually, there’s nothing ‘finesse’ about the WilllowVibe,” he notes. “We selected a willowleaf blade because it leaves more room to oscillate from side to side, giving off a really tight, high-frequency vibration—more of a buzz than a solid thump. Of course, it’s essential to precisely determine the right pull-point, or line attachment location, which dictates oscillation, stability and vibration. Put it in the wrong spot, and we’re not even having this conversation.

The ChatterBait WillowVibe transmits a totally original underwater signature.

“Truthfully, I’ve always wanted a bait that could do different things—pull off two or more totally different actions—within the same retrieve. The lure swims and hums along or slashes erratically, depending on retrieve speed alone. The reason it’s so compelling to fish, I believe, is that it emits a totally different sound and underwater signature than any other bait fish have seen before.”
“A slow, steady retrieve produces a nice rhythmic vibration,” adds Nania. “You can throw it in 6-inches of water, starting the retrieve immediately, occasionally flicking the blade through the surface or waking it on top. Or, for suspended fish, count it down and keep it at any depth to about 15 feet with a nice steady retrieve. Give the WillowVibe little twitches to make it jump and dart, randomly. It’s also a ledge-killer at places like Guntersville. Let it hit bottom, tightline it and give it a couple little snaps. You’ll also appreciate how well it comes through and out of rock crevices. A quick pop usually frees it right up.”

Z-Man ChatterBait WillowVibe with 4” Scented Jerk ShadZ™
Z-Man ChatterBait WillowVibe with Finesse ShadZ™

Nania propels the compact WillowVibe up to 70 yards per cast, preferring spinning tackle with 10 or 15 pound test braid. He concedes that other anglers will throw the bait on casting tackle and 14-pound fluorocarbon with equal comfort and ease. For trailers, Nania hypes the subtle swimming vibes of a Z-Man StreakZ 3.75, 3-inch MinnowZ or Slim SwimZ.
A totally original design from ChatterBait creator Ron Davis Sr., the Z-Man ChatterBait WillowVibe features a hardened stainless steel blade that delivers an all-new rapid-fire vibration. The lure’s unique sound is also made possible via direct-connection to a ¼- or 3/8-ounce ball-shaped jighead. Highlighted with lifelike 3D eyes, the WillowVibe jighead sports a functional wire keeper that pins 3- to 4-inch soft plastic trailers securely in place, creating the illusion of a frantic baitfish. The ChatterBait WillowVibe is available in ¼- and 3/8-ounce sizes and four colors, MSRP $5.99 per 2-pack. For more information, visit www.zmanfishing.com.


Freedom Tackle New Series of Jigs ICAST @)@)

Features Designed to Make a Difference on the Water  

Innovative Swim, Structure, Grass, and Football Jigs Designed to Dominate!

OCEAN SPRINGS, Miss. (July 16, 2020)  When FreedomÒ Tackle took on the challenge of developing a series of Made in the USA jigs, the first thing company President and Product Designer, Michael Tamburro did was consult with pro anglers across the country to understand and inspire innovative design features that they wanted to see in a variety of jig styles.

The result: Freedom Tackle has developed the next generation of pro-inspired jig designs with a focus on quality, performance, and innovative features that every jig angler demands! The all-new jig series is centered around Freedom’s proprietary no-slip trailer holder which keeps your soft plastics practically glued to the premium MustadÒ UltraPoint Jig Hook. Each Mustad hook is integrated into a super hard powder-coated jig head designed to stand up to the punishment any bass will put them through.

Each jig is hand-finished with a premium, custom-designed 50 strand silicone skirt in colors developed in consultation with fishing pros, as well as jig anglers across the country, to offer the most popular regional colors.

“We’re extremely pleased to launch a complete series of jigs that rely on Freedom’s commitment to innovative design to help anglers dominate on the water. Our Made in the USA jigs were developed in collaboration with professional anglers to offer colors and features we believe are unmatched in the industry.” said Freedom Tackle’s Vice President Nick Tamburro.

 

Freedom Tackle Swim Jig

The Freedom Tackle Swim Jig (FT Swim Jig) is purpose-built for swimming through a variety of structure or open water presentations. The FT Swim Jig will come through rock, trees, bushes, and grass with ease thanks to the vertical 30-degree line tie that has perfect alignment through the center of the jig head designed to deflect through structure and thick cover. The FT Swim Jig boasts Freedom’s proprietary no-slip trailer holder, a premium 5/0 Mustad UltraPoint Jig Hook and is finished in 12 fish-catching colors. Available in 1/4, 3/8 and 1/2 oz versions.

 

Freedom Tackle Grass Jig

Grass is a factor practically anywhere you fish bass and the Freedom Tackle Grass Jig (FT Grass Jig) is purpose built to handle the thickest vegetation with ease. Available in four sizes to handle any density of grass from 3/8 through to 1/2, 3/4 and 1oz and in 12 of the most popular colors.

The FT Grass Jig relies on Freedom’s proprietary no-slip trailer holder. This innovative design keeps your soft plastics locked to the premium Mustad4/0 UltraPoint 30-degree Jig Hook no matter how much the grass pulls on your trailer. The FT Grass Jig also relies on a premium super-stiff fiber guard to keep the hook grass free on the retrieve. When bass are in the salad, the FT Grass Jig hooks up with ease!

 

Freedom Tackle Structure Jig

Freedom Tackle has leveled the playing field for targeting bass in deep structure with the all-new Freedom Tackle Structure Jig (FT Structure Jig). Purpose-built to fish in deeper structure, ledges, and cover without getting hung up thanks to the “fat-head” design which deflects away from structure. The fat-head design comes with an integrated, super-stiff weed guard keeping the premium Mustad UltraPoint hook free from snagging up and fish pinned on the fight back to the boat.

The FT Structure Jig boasts Freedom’s proprietary no-slip trailer holder which keeps your soft plastics stuck in place on the hook shank. Hand-finished with premium, custom-designed 50 strand silicone skirt in 16 colors and available in 3/8, 1/2, and 5/8 oz versions.

 

Freedom Tackle Football Jig

Dragging bottom for giant bass is a proven technique throughout the country and Freedom Tackle’s Football Jig (FT Football Jig) is designed to create maximum bait action in the skirt and trailer. Whether dragging through gravel, chunk rock, or ledge structure, the FT Football Jig virtually eliminates snagging-up and the 60-degree horizontal flat eye set into the wide-head wobble design makes the jig come alive with action.

The FT Football Jig comes equipped with a premium Mustad 5/0 UltraPoint Jig Hook that will let you duke it out with big bass when the scrimmage is over and its game time! The FT Football jig features 50 strand silicone skirt in 14 colors and is available in 3/8, 1/2, and 3/4 oz versions.

Launching through Virtual ICAST 2020, the FT Series of Jigs will be available in October 2020.

For more information about any of our new products for 2020/21, visit www.americanbaitworks.com


Lew’s TP1X Series of Rods ICAST 2020

 

Reimagined Series Replaces TP1, provides extreme Performance, Value

 

Lexington, S.C. – July 10, 2020 – Anytime an angler can get a high quality, performance fishing rod in the $100 range, they have accomplished something.  When Lew’s first introduced the TP1 series, it fit all of those benchmarks; sensitive blanks, comfortable grips and durable guides, all for a retail price of $99.99.

 

Now, with the launch of the all new TP1X series, Lew’s has taken the original TP1 and stepped up the level even higher, while keeping the price point the same.  Featuring a premium HM40 blank finished in a beautiful satin pearl finish, the TP1X now comes with Lew’s® exclusive skeletal reel seats in a matching pearlized finish. For comfort and performance, the rod is built with charcoal colored Winn® Dri-Tac split-grip handles, and stainless-steel guides with aluminum oxide inserts are anchored with matching charcoal colored guide wraps.  Lew’s also includes the patented No Foul hook keeper for easy storage of lures.

The TP1X series will feature nine casting rods, five one-piece spinning rods and three two-piece models, all at an MSRP of $99.99

Lew’s pro staffer James Niggemeyer of Van, Tex. said that he is excited to put the TP1X to use.  “Since I joined the Lew’s team, I have used a few models of the original series because they have met my needs,” said Niggemeyer.  “I know what kind of quality to expect from Lew’s, and I’m looking forward to using them as I compete on the FLW Pro Circuit, and while guiding on Lake Fork.”

 

The new Lew’s TP1X Series will be available at fishing tackle retailers beginning in the fall of 2020.

 

TP1X Model Number   MSRP
Casting Length Power Action Technique
TP1X68MLF 6'8" Medium Light Fast Topwater / Jerkbait $99.99
TP1X610MHF 6'10" Medium Heavy Fast Spinnerbait / Plastics $99.99
TP1X611MM-CB 6'11" Medium Moderate Bladed Jig $99.99
TP1X70M 7' Medium Fast Multi-Purpose $99.99
TP1X70MH 7' Medium Heavy Fast Multi-Purpose $99.99
TP1X72MH 7'2" Medium Heavy Fast Multi-Purpose $99.99
TP1X73MH-CB 7'3" Medium Heavy Moderate Perfect Crankback/Pitching/Grass $99.99
TP1X73H 7'3" Heavy Fast Rod/Jigs/Plastics $99.99
TP1X76H 7'6" Heavy Fast Flipping / A-Rig $99.99
One-Piece Spinning  
TP1X67MLFS 6'7" Medium Light Fast Ned Rig/Shaky Head/Drop Shot $99.99
TP1X69MLFS 6'9" Medium Light Fast Finesse $99.99
TP1X611DS 6'11" Medium Extra Fast Dock Sniper $99.99
TP1X70MMFS 7' Medium Mod Fast Multi-Purpose $99.99
TP1X70MHS 7' Medium Heavy Fast Worms / Jigs / Tubes $99.99
Two-Piece Spinning  
TP1X60MS-2 6' Medium Fast Multi-Purpose $99.99
TP1X66MS-2 6'6" Medium Fast Multi-Purpose $99.99
TP1X70MS-2 7' Medium Fast Multi-Purpose $99.99

 


Strike King Retooled Tour Grade Spinnerbaits ICAST 2020


Lexington, S.C. – July 10, 2020
– Look in the tackle collection of every serious angler, and you will find a variety of spinnerbaits.  Look a little closer, and you are sure to find several Strike King models in that bunch.

Strike King, the number one selling spinnerbait brand in the industry, announces the release of a retooled Tour Grade spinnerbait for the 2021 tackle year.  The term Tour Grade signifies a product that is designed to produce under the most intense conditions, and that benchmark of performance was at the forefront of these new baits. This spinnerbait is the highest end, premium spinnerbait we’ve ever built and still have maintained a great price point.

The new Strike King Tour Grade spinnerbaits will come with double willow blades, one on the shaft, and the other attached to premium ball bearing swivels for free rotation.  The uniquely detailed bullet style head is molded with 3D eyes and a molded baitholder collar to a 35-thousandths R-bend wire frame, and an O’Shaughnessy bend hook provides the bite to hook and hold the hardest charging bass.  The silicone skirts are wire tied to assure that the skirts stay up during the retrieve or during battle.  It features all new color combinations that include newly designed head colors that were made to match the custom skirt colors. Most spinnerbaits have a “one size fits all” head color and then put a skirt on it. On ours, each head color is matched specifically to the skirt.

 

Andy Morgan, a three-time FLW Tour Angler of the Year and new addition to the Strike King pro staff said that there is a familiarity with the brand, and an enthusiasm about this new product.  “The first spinnerbait I threw as a kid was a Charles Spence Strike King Spinnerbait; they were good then, and they’ve only gotten better since,” he said.  “This new Tour Grade spinnerbait is no different than any other Strike King product, it’s made to exacting standards and uses only the best components – it’s at the top of the spinnerbait game.”

 

The new Tour Grade Spinnerbaits will come in all of the popular fish catching colors and several new additions to the Strike King lineup.  Available in two sizes, 3/8 and 1/2-ounce, and will be available in the fall of 2020.


Strike King KVD 100 to Jerkbait ICAST 2020

Strike King Adds KVD 100 to Jerkbait Lineup for ICAST 2020

Lexington, S.C. – July 10, 2020 – When the topic of fishing a jerkbait is discussed, the name Kevin VanDam is going to be a major part of the discussion. Several years ago, Strike King introduced the KVD 200 and 300 size jerkbaits, then added to it with the 300 Deep model the following year. To further enhance the lineup, Strike King introduces the KVD 100 model jerkbait to the lineup.

The new KVD 100 is a 3.5-inch, shallow running, darting jerkbait that shines in conditions when larger baits might be too much for the fish. Featuring a slim, minnow shaped body and precisely engineered diving lip, the KVD 100 comes equipped with treble hooks affixed to high quality split rings and an oval split ring to ensure proper positioning on each cast.

VanDam said that the Strike King KVD Jerkbait lineup had a hole that needed filled. “There are times that a standard sized bait is too much for the conditions,” said VanDam. “The KVD 100 is a much slimmer, minnow profile that is perfect for clear water, and bright conditions. It presents a target that fish in pressured conditions will respond too.”

He revealed that the project was built around the profile, but that he wanted an abundance of action. “This has one of the most unique bills I’ve ever seen on a jerkbait, and it has a ton of action,” he said. “It is super lively, and responds to the rod tip with a snappy, darting action that really triggers strikes; it’s a great bait. Some of the greatest attributes of the J100 are what’s wrong with other small jerkbaits. Either they don’t weigh enough to cast, or they weigh enough to cast but have no action. This one casts great and has ridiculous action.”

The KVD 100 Jerkbait will run in the 3 to 4-foot range on 10-pound line, will be available in more than a dozen of Strike King’s most popular finishes and will be available in the fall of 2020.


Strike King KVD 1.5 Hard Knock Squarebill ICAST 2020

Lexington, S.C. – July 10, 2020 – Ever since its introduction, Strike King’s KVD squarebill crankbait lineup has been one of the highest performing lures in its category. Whether in the hands of weekend anglers or Kevin VanDam, the best crankbait fisherman on the planet, the KVD Squarebill crankbaits put fish in the boat.

While the original silent KVD Squarebills have set the world on fire, the desire for a rattling version has become strong. So, building on the popularity of the Tungsten 2 Tap Red Eyed Shad and the Hard Knock Sexy Dog, Strike King developed the KVD 1.5 Hard Knock Squarebill.

VanDam said that the new Hard Knock series gives him versatility and another added benefit in his shallow cranking game. “The 1.5 Hard Knock has a very unique ticking sound that really helps give me an added dimension to my squarebill game,” he said. “The unique ticking sound of the internal rattle gives me the component of sound in dirty water, or around grass.”

However, while the sound is the main feature, VanDam said the rattle provides a secondary benefit. “The movement of the rattle inside the chamber of the KVD 1.5 Hard Knock adds to the action of the lure,” he said. “The ticking of the lure will help them locate it, and the enhanced ‘hunting’ action will really make them strike. It is a great extension of the lineup that will allow me to switch up the sound to fire up a school again, and really help me catch more fish.”

The KVD 1.5 Hard Knock Squarebill will be available in the fall of 2020.

Product Name • Size • Hook Size • Diving Depth
KVD 1.5 Hard Knock • 2.25” • 4 3-5 feet


Berkley FluoroShield: Fluorocarbon Meets Monofilament ICAST 2020

COLUMBIA, S.C. (July 14, 2020) — No one company knows more about the science behind fishing line than Berkley®. Decades of research, study and testing by Berkley scientists have produced some of the most trusted lines in fishing. Everything from Trilene to Vanish to the most recent introduction of Berkley x5 and x9 braid have been painstakingly tested to ensure they help anglers get more fish in the boat. The same goes for the newest line in the Berkley portfolio, FluoroShield™.

An addition to its impressive portfolio of innovative line offerings, Berkley FluoroShield™ is a Fluorocarbon infused nylon, co-polymer line that provides anglers with added abrasion resistance while still achieving an optimized casting distance on either spinning or baitcasting reels.

Berkley FluoroShield offers monofilament anglers another trusted line choice by combining the manageability of monofilament that many of them rely on with the abrasion resistance of fluorocarbon. Its refractive index is like that of fluorocarbon making it less visible to fish. Similar to monofilament, FluoroShield has a near neutral buoyancy, making it ideal for fishing spinnerbaits, bladed jigs, shallow crankbaits, soft swimbaits, swimming jigs, and buzzbaits.

Available in pound tests from four to 30, Berkley FluoroShield comes in both 300-yard filler spools and 3,000-yard bulk spools. For more information visit www.berkley-fishing.com.

Berkley FluoroShield: Specifications

Color: Clear
Spool Sizes: 300-yard filler spools and 3,000-yard bulk spools

Pound Test 4 6 8 10 12 15 17 20 25 30
Diameter (in) 0.008 0.009 0.010 0.011 0.012 0.014 0.015 0.016 0.018 0.021

MSRP: $8.99 to $10.99 (Filler Spools); $49.99 to $74.99 (Bulk Spools)


SPRO Power Bucktail HD Jig and Zebra Glow Power Bucktail ICAST 2020

Kennesaw, GA (July 14, 2020) - Always looking for ways to expand and diversify their already extensive catalog of professional-grade fishing gear, SPRO has added to a couple of their time-tested tackle lines for 2020.

Pictured above: Power Bucktail Jig HD

The SPRO Power Bucktail Jig HD is a great lure that's proven to attract bigger fish. Designed mainly for striped bass anglers but with a much broader range of applications, the original SPRO Power Bucktail has been a time-tested producer of trophy-sized saltwater gamefish. Its unique head shape and eyelet placement give it a natural gliding action on the drop and keep the body parallel for a more natural presentation. The durable, super-sharp and super strong Gamakatsu O'Shaugnessy hooks hold up to the most aggressive fishing conditions and hold onto the toughest fish. 3D surface contours and lure eyes and realistic finish give it an irresistible look, and hooks are wrapped in a VERY generous amount of bucktail hair for a larger profile that's more attractive to big fish, and it has a slower sink rate to keep it off the bottom and out of the rocks.
The all-new Power Bucktail HD provides a larger, heavier option for bottom fishing, pulling larger gamefish off the rocks and the wrecks and deep-dropping where the real giants dwell. It has an extra-large (10/0) heavy-duty (HD) Gamakatsu hook and is available in heavier 6 oz. And 8 oz. weights.

Pictured above: Zebra Glow

SPRO also expanded the original line of Power Bucktail jigs with a new Zebra Glow version. This one features a fish-attracting Zebra Glow Pattern and special glowing tentacles in the skirt. Also, the head of the jig is striped. It also features an extra-strong 8/0 Gamakatsu hook and extra thick bucktail. Available in sizes: 1 oz., 1-1/2-oz., 2 oz. and 3 oz.

Power Bucktail Jig HD Features:

  • Larger Sizes 6oz and 8oz
  • Made for Bottom Fishing
  • Large 10/0 Extra Heavy Gamakatsu Hook
  • MSRP: $16.99-$18.99

Zebra Glow Features:

  • Zebra Stripe for Bottom Fishing
  • Very popular with slow pitch jigging
  • Super Strong Gamakatsu Hook
  • GlowingTentacles inside the bucktail
  • MSRP: $10.99- $13.50

Gamakatsu Silicone Stopper ICAST 2020

Gamakatsu Silicone Stopper Key to Spinnerbait Success

Tacoma, Washington (July 14, 2020) Bass aficionados and pros will tell you one of the keys to spinnerbait success is a trailer hook. Bass attacking a spinnerbait or buzzbait tend to strike short or below the bait a good portion of the time. Adding a trailer hook can increase your hook-up ratio tenfold. Gamakatsu's new Silicone Stopper makes it easier than ever to up the odds.

"The Silicone Stopper is used mainly to keep trailer hooks from backing over the main hook on a spinnerbait or buzzbait," said Jeff Roberts of Gamakatsu USA. "The Silicone Stopper is premium quality and has a flat side and small cavity to aid in the rigging. The Silicone Stopper is easier to attach than the round ones most anglers currently use."

Visit the Gamakatsu new product site here!

Rigging is simple. Add a silicone stopper to the main hook, slide the eye of the trailer hook over the shank of the main hook and then add a second stopper to hold the hook in place at a 90-degree angle. The flat sides help to keep the trailer hook straight. The Silicone Stopper aids in keeping the trailer hook from getting tangled in the skirt, prevents the hook from sliding up and down the hook shank, and ensures that when bass bite, they get hooked. Although designed for spinnerbaits and buzzbaits, the Silicone Stopper can be used with Texas- rigged worms, too. The only limit to their application is your imagination.

Silicone Stopper Features:

● Trailer hook stopper for spinnerbaits and buzzbaits
● Compact design and small cavity aids in rigging efficiency
● Flat bottom helps keep trailer hook straight
● Replaces bulky surgical tubing and plastic disc keepers
● Color: Black
● Qty/Pack: 12 (M & L)
● Qty/Pack: 10 (XL & XXL)


Gamakatsu Shoulder Bag Tackle Storage & Tuna Dry Bag Backpack ICAST 202

Tacoma, Washington (July 14, 2020) In their relentless pursuit of perfection, Gamakatsu designed two new gear protection products with features that anglers requested. The Shoulder Bag Tackle Storage is perfect for the nimble run and gun angler who needs a tackle solution as flexible as the spots they fish. The Tuna Dry Bag Backpack is a waterproof backpack with ample storage for bulky gear.

The Shoulder Bag Tackle Storage conveniently secures essential gear so you can make the most of your fishing time. It's the perfect mobile storage solution for fast, easy access to tackle and other critical fishing gear. The bag, designed for over-the-shoulder carrying, slides to your chest for quick gear access and onto your back when walking, casting, battling fish and taking selfies. So compact and comfortable, it never needs to be taken off. The bag includes two G3200 G-Boxes, which conveniently stow in the main compartment. Multiple, heavy-duty zippered pockets store everything else. The abrasion-resistant outer fabric, made from 1680 denier ballistic nylon, is built to last. A padded shoulder strap is adjustable for length.

Visit the Gamakatsu New Product Site Here!

The Tuna Dry Bag Backpack was designed specifically for the teams competing in the Los Cabos Tuna Jackpot. These coveted drybag backpacks, with a Gamakatsu Tuna logo, are now available for every angler. The mid-sized bag measures 12 inches wide by 20 inches tall by 8 inches deep-perfectly sized to hold bulky gear. It is constructed from waterproofed ballistic nylon, which is tough and keeps clothes and equipment dry on those wet and wild offshore runs. The interior pouch opens to fit boots, rain gear, jackets or extra tackle and then rolls down tight and buckles closed to protect contents. Lead jigs, tools and water bottles too, the bag's reinforced and sealed seams hold it all. The Tuna Dry Bag Backpack includes padded straps and waist belt for easy carry. The bag compacts neatly for storage when not in use. The Tuna Dry Bag Backpack is large enough to carry essential gear for an overnighter or a multi-day fishing trip. A multi-purpose dry bag at a great value.

Shoulder Bag Tackle Storage Features:

● Designed for over shoulder carrying
● Comfortable, adjustable strap
● Includes (2) G-Box 3200
● Made from 1680 denier ballistic nylon
● Lanyard cord
● Color: Black

Tuna Dry Bag Backpack Features:

● Waterproof PVC material
● Backpack design with adjustable shoulder straps
● Velcro and latch closure cinches down for water-tight transport
● Large main compartment (12 x 20 x 8 Inches)
● Made from 1680 denier ballistic nylon
● Color: Black


SPRO Fluorocarbon Gouken Line ICAST 2020

SPRO Fluorocarbon Gouken Line is Tough as Nails

Kennesaw, Georgia (July 14, 2020) The all-new Gouken Line offers serious power at a reduced diameter in a highly desired invisible Fluorocarbon material design. Maintaining a balance of power, sensitivity and environmental camouflage is the holy grail of fishing line qualities, and the Gouken Line hits on every point.

The small diameter makes for exceptional sensitivity, helping anglers maintain contact and feeling with baits and lures. Although the diameter is small, the line delivers tough-as-nails abrasion resistance for anglers fishing over rocks, logs and weeds. The super tough design is ideal for power fishing and sticking fish with hard hook sets.

The Fluorocarbon also offers invisibility. The line blends into the environment by allowing light to pass through, rather than refract off of the material. Invisibility is a significant asset when targeting pressured or spooky fish. It's a must-have option in just about every type of environment outside of muddy catfish holes.

Gouken line comes in 150m spools priced at an affordable $18.99 for a high-performance line. Strength rating options include 10, 12, 15, 16 and 20 pounds. The range of poundage makes it possible to target a wide variety of species with the toughest Fluorocarbon line on the market.

Anglers can now capitalize on modern materials and technologies by incorporating the Gouken Line into their regular fishing routines. The sensitivity, strength and raw power will impress the most discerning anglers around.

Gouken Line Features:

  • Super Strong and Tough for Power Fishing
  • Small diameter but super tough
  • Sizes - 10, 12, 14, 16, 20
  • 150m
  • Retail - $18.99


Plano Weekend Series: 3500, 3600, 3700 Tackle Case & Deluxe Tackle Case

Grand Prairie, TX (July 14, 2020) The Plano Weekend Series Tackle Cases and Deluxe Tackle Case are focused on the casual angler. The Weekend Series provides affordable tackle and gear storage options. No matter where you live or what you like to fish, organize with ease so you can focus on the stuff that really matters.

Pictured above (left to right): Weekend Series Tackle Case, Weekend Series Deluxe Tackle Case

The 3500, 3600, and 3700 Tackle Cases come with 2 StowAway boxes to store lures, hardware and terminal tackle. The StowAways are easy to access with oversized molded zippers that are durable and easy to grab. Every angler needs specialty tools, which is why a front MOLLE panel is included to attach the essentials. Mesh side pockets provide room for extras or items that can get wet and need to dry.

The Plano Deluxe Tackle Case has updated zipper pulls, allowing anglers to open the case without looking. The Deluxe models are available in 3600 and 3700 models and are compatible with the StowAway boxes. 2 StowAways come with each case. Additional upgrades include laser-cut MOLLE attachment points, two additional slash pockets perfect for your phone or wallet. An upgraded molded base provides extra protection and keeps your contents dry if your bag is sitting on a wet stream, bank, or boat deck.

Whether hunting for your first tackle storage system, or upgrading to accommodate more gear, the Weekend Series is a smart and affordable choice to store and organize tackle, while maximizing quality fishing time.

Weekend Series Tackle Case Features:

  • Oversized molded zippers for durability
  • Front MOLLE panel for tool storage
  • Zippered front and side pockets
  • Mesh side pockets
  • Updated Plano Zipper Pulls
  • Includes (2) Stowaways
  • Available in 3500, 3600, 3700 sizes

Weekend Series Deluxe Tackle Case Features:

  • Molded waterproof base
  • Oversized molded zippers for durability
  • Front MOLLE panel for tool storage
  • Zippered front, side and top panel pockets
  • Updated Plano Zipper Pulls
  • Includes (2) Stowaways
  • Available in 3600, 3700 sizes

Gamakatsu Spring Lock ICAST 2020

Tacoma, Washington (July 14, 2020)
The new Gamakatsu Spring Lock makes rigging plastics child's play. The Gamakatsu Spring Lock features a stress-relieved, stainless steel center point. The center point makes it easy to find the exact midpoint of the bait. It's then just a simple matter of twisting the plastic on to the Spring Lock where it stays fastened and secure. Lures stay centered and run straight and true. Made of stainless steel, the Gamakatsu Spring Lock won't rust. Available in L and XL sizes.

Visit the Gamakatsu New Product Site Here

Spring Lock Features:

  • Stress relieved stainless steel
  • Align plastic midpoint with center point design for straight rigging
  • Sizes: L, XL
  • Color: stainless steel
  • Qty/Pack: 5

Plano Z-Series Tackle Backpack ICAST 2020

Grand Prairie, TX (July 14, 2020) The Plano Z-Series Tackle Backpack was made for anglers on the go. The zipperless rucksack design allows for quick access, or complete watertight seal, even in wet, cold conditions. The Z-Series Tackle Backpack provides unhindered access to gear that is kept protected and dry.

The Z-Series Tackle Backpack is made from a rugged, coated waterproof PVC fabric with welded seams. The padded shoulder straps are comfortable and adjustable. The top of the bag opens and closes with a roll-top design, secured by buckles. The backpack features a quick access sleeve pocket as well as an expandable side pocket, each being ideal for a water bottle, keys, wallet, fishing license, or cell phone. Even with these quick access pockets, the main compartment remains 100% waterproof, keeping your interior gear dry and safe.

The main compartment is constructed of 500D PVC, creating a dry bag with 100% welded seams. The Backpack includes 2 3700 StowAway boxes with room for more gear inside the main roll top compartment. Customize your fishing cargo for any trip by loading the 3700 StowAways and utilizing the molded in exterior attachment points and adjustable straps for lashing on a travel rod, rain jacket or other bulky gear.

Fashionable looks and practical design make the Z-Series family of products modern storage for everything from lures to extra clothing.

Product Features:

Waterproof Tackle Backpack

  • 500D PVC dry bag with welded seams
  • Waterproof Roll-Top design
  • Quick access sleeve pocketExpandable Side pocket
  • Molded attachment points
  • Padded backpack straps with sternum strap


For more information, please visit: www.planomolding.com


Gamakatsu New Swivels ICAST 2020

Tacoma, Washington (July 14, 2020) - Gamakatsu is approaching terminal tackle with the same attention to detail that makes their hooks superior. Their new swivels are built to the same precision tolerances, giving anglers the high quality that they expect from Gamakatsu. Top of the line components create a swivel that provides stealth presentations, with strength far beyond its size. The initial introduction includes the all-new Superline Swivel, Superline Swivel with Duo Lock Snap and Superline Swivel with Cross Lock Snap.

The Japanese made Superline Swivel offers a superior strength to size ratio and an NSB (nickel silver black) coating is applied for a stealthy finish that resists corrosion, in fresh or saltwater. Swivels are available in sizes 10 to 1, with break strengths of 35 to 330 pounds. Whether you chase Bluegill or Bigeye, Gamakatsu has a swivel for you.

Visit the Gamakatsu New Product Site Here!

Anglers that enjoy the quick-change nature of snap swivels can choose from duo or cross lock versions paired with Gamakatsu's new Superline Swivel. Freshwater anglers, and those employing light tackle out in the brine, will gravitate toward the lightweight duo lock snap, rated from 35- to 120-pound test, in sizes from 12 to 5. Those chasing larger quarry will appreciate the beefier construction of the cross lock snap swivel, in sizes 7 to 2, testing from 75 to 230 pounds.

Superline Swivel Features:

  • Superior strength to size ratio
  • Treated with a stealthy NSB coating
  • Available in size 10 (35lb), 8 (50lb), 7 (75lb), 6 (80lb), 5 (120lb), 4 (130lb), 2 (230lb), and 1
  • (330lb)
  • Made in Japan

Duo Lock Snap with Superline Swivel Features:

  • Duo Lock Snap for small to mid-sized baits
  • Superior strength to size ratio
  • Treated with a stealthy NSB coating
  • Available in size 12 (35lb), 10 (35lb), 8 (50lb), 7 (75lb) and 5 (120lb)
  • Made in Japan

Cross Lock Snap with Superline Swivel Features:

  • Cross lock snap for mid-sized to larger baits
  • Superior strength to size ratio
  • Treated with a stealthy NSB coating
  • Available in size 7 (75lb), 6 (80lb), 4 (130lb) and 2 (230lb)
  • Made in Japan

Gamakatsu B10S Hooks ICAST2020

Tacoma, Washington (July 14, 2020) "The B10S is one of our most popular fly hooks," said Gamakatsu's Joe Quiocho. "The B10S is unique. Although heralded as a hair bug and streamer hook, you can use it for just about any application. It has a wide gap; it is 1X-strong and available in a wide range of sizes."

"We realized how effective fluorescent colors are in our Octopus hooks. They're great attractors, so we decided to offer fluorescent colors in the B10S series of fly hooks," said Quiocho.

Visit the Gamakatsu New Product Site Here!

It's no secret that fish are most active in low-light situations at dusk and dawn. That's when predators have the advantage. The human eye sees the color of the hook differently than a fish does. Our new fluorescent-UV coating provides a subtle glow, which has been scientifically proven to attract fish and provide a focal point when they decide to eat. The only limit to the application of the new fluorescent B10S fly hooks is your imagination!

B10S Features:

  • Stinger, 1x Strong Forged
  • Hair Bugs, Streamers
  • 20 pk
  • Sizes: 4, 2, 1, 1/0, 2/0
  • Colors: Pink, Red, Chartreuse, Ultraviolet

Seaguar Gold Label Fluorocarbon Leader ICAST 2020

Meet The New Gold Standard In Freshwater Fluorocarbon Leaders

“Simply amazing,” is what Mark Daniels Jr. has to say about the ‘secret’ leader that he’s been quietly testing on the Major League Fishing - Bass Pro Tour this season. “When you can pack that much strength — that much performance — into a leader so incredibly thin, you’ve engineered something really special.”
Seaguar Gold Label - Mark Daniels Jr.

Photo Courtesy of FLW – Jody White

“This is the real deal,” confirms Bassmaster Elite Series Pro Brandon Palaniuk, who, like Daniels Jr., has been using a leader that only a chosen few have been able to access – until now.
These tournament-tested pros have been fishing a new leader from Seaguar®, one that establishes the new gold standard for freshwater fluorocarbon. This leader is thinner and stronger, with less memory and stretch, plus excellent abrasion resistance and near invisibility beneath the surface – this is Seaguar Gold Label.
Seaguar Gold Label - Brandon Palaniuk
Gold Label is a 100% fluorocarbon leader manufactured using a dual extrusion process which unites a strong, sensitive core with a soft, supple exterior – a groundbreaking, proprietary line manufacturing technique that is exclusive to Seaguar. The result is a double-structure fluorocarbon leader that exhibits the beneficial attributes of each of

its two resins. With line diameters as much as 18% smaller than other Seaguar fluorocarbon leaders, Gold Label is the thinnest fluorocarbon leader available and is perfect for stealthy bass, walleye, and even panfish presentations. “Thinner leaders are always better,” asserts Captain Mark Davis, host of BigWater Adventures, who has been leveraging the benefits of Gold Label for tackling saltwater brutes ever since its introduction. “When I fish with Gold Label, baits swim more naturally, triggering more bites and helping me to catch more fish.” Now, those same benefits are also available to freshwater anglers.

Seaguar Gold Label
Thinner is better — but that’s not the end of the Gold Label story; rather, it’s just the beginning. The properties of Gold Label ensure that knots snug down tight and strong, whether you’re linking Gold Label to Seaguar Smackdown™ braided main line, or tying a lure to the business end of your leader.

Photo Courtesy of FLW – Jody White

The exceptional tensile and knot strength you’ll experience with Gold Label — as much as 17% stronger than other Seaguar fluorocarbon leaders — means fewer heartbreaks after the strike. Also, with a refractive index that closely matches that of water, Seaguar 100% fluorocarbon leaders
virtually disappear beneath the surface, ensuring that fish see your bait without detecting your line. In addition, because Seaguar fluorocarbon leaders offer enhanced abrasion resistance compared to monofilament, you’ll experience fewer line failures from sharp walleye teeth, or from battling giant bass around rocks, docks, and timber.

“Anglers can leverage Gold Label, with its best available strength-to-diameter ratio,” notes Daniels Jr., “in several different ways to put more fish in the boat. For example, finesse presentations can use a thinner leader than ever before, without sacrificing strength – and that’s a huge advantage in clear water or when dealing with heavily pressured fish. On the other end of the spectrum, power anglers can tie up with a stronger leader than they might normally use, without having it be thicker than they want. Gold Label is truly a win-win proposition!”

“Everyone who ties up with Gold Label will immediately notice some of its other benefits,” continues Daniels Jr., “especially its suppleness and very low memory. I’ve used a lot of different fluorocarbons over the years, and Gold Label has the least memory that I’ve ever encountered. Low memory makes the line easier to manage, especially in cold weather, and makes knot tying much easier — a big advantage whether I’m 'on the clock' at a Major League Fishing - Bass Pro Tour event, or just fishing for fun on one of my days off. Soon, everyone will have the chance to experience all of the benefits of Seaguar Gold Label for themselves.” Brandon Palaniuk agrees, stating that Gold Label, “has the lowest memory I’ve seen, and its strength-to-diameter ratio is on another level. Gold Label is truly the ultimate fluorocarbon."

Seaguar is the originator of fluorocarbon fishing lines and leaders, and leverages nearly 50 years of experience in the design and manufacturing of 100% fluorocarbons to produce Gold Label, the new gold standard of performance for freshwater fluorocarbon leaders. Twenty five-yard spools of Seaguar Gold Label — with MSRP $16.99 to $18.99 — will be available in 2, 4, 6, 8, 10 and 12 lb test, complementing the 15, 20, 25, 30 and 40 lb test leaders currently available for saltwater use. Tie on a Gold Label leader for your next bass, walleye, or panfish trip, and you’ll soon appreciate why Seaguar lines and leaders are Always the Best!


Gamakatsu Stainless Steel Pliers ICAST 2020

Tacoma, Washington (July 14, 2020) Made of stainless steel to ward off corrosion and rust, Gamakatsu's heavy-duty pliers will become the tool you reach for whether you're an avid salt or freshwater angler.

The Gamakatsu Stainless Steel Pliers have precise crimping jaws to fit various sizes of sleeves. The precision split ring feature on the needle nose tool makes changing or replacing split rings easy and averts broken nails. The multi-tasking jaws on the pliers are able to cut braid, mono or fluorocarbon, and also feature a PTFE coating to aid against corrosion and rust. The handles feature a non-slip grip that helps you hold on during wet conditions. Included is a lanyard and sheath so the pliers are right where you need them, when you need them. The Gamakatsu pliers feature blue colored handles and are available in 6-inch and 7-inch lengths.

Gamakatsu Pliers 6" Features:

  • Precise crimping jaws
  • Split Ring feature
  • Inside cutter cuts Braid, Mono, Fluorocarbon
  • Non-slip grip
  • Includes lanyard & sheath
  • Length: 6"
  • Stock#: P002

Gamakatsu Pliers 7" Features:

  • Precise crimping jaws
  • Split Ring feature
  • Outside cutter cuts Braid, Mono, Fluorocarbon
  • Non-slip grip
  • Includes lanyard & sheath
  • Length: 7"
  • Stock#: P003

Two Bassmaster Elite Series Tournaments Moving Forward In New York

BIRMINGHAM, Ala. — Working alongside local hosts and officials to develop new competition plans that adhere to strict health and safety guidelines, B.A.S.S. announced that two Bassmaster Elite Series events planned for the State of New York would continue.
Competition for the SiteOne Bassmaster Elite at St. Lawrence River will be held July 23-26 with daily takeoffs and weigh-ins moved to a new location in Jefferson County, which is hosting the event in cooperation with the Village of Clayton and the Clayton Chamber of Commerce. The St. Lawrence River event was originally scheduled to be held in Waddington, home to the event since 2017.
The Bassmaster Elite at Lake Champlain, hosted by the Adirondack Coast Visitors Bureau and City of Plattsburgh, will continue as scheduled July 31-Aug. 2 in Plattsburgh.
The State of New York recently released guidelines for professional sports competitions which include diagnostic testing and protocols for daily health screenings for all athletes and staff, along with a host of other safety and social distancing measures. Under these guidelines, no fans or spectators are allowed to attend events, even those held at outdoor venues.
“We have enjoyed record-breaking fan support in New York for years,” said Bruce Akin, B.A.S.S. CEO. “While fans won’t be able to attend the events on-site this year, we are thankful to everyone who is helping B.A.S.S. to safely bring the fun of competition and beauty of these fisheries into the homes of millions of fans via our live, on-the-water coverage.”
Complementing the award-winning Bassmaster LIVE coverage on Bassmaster.com and ESPN3 that fans are familiar with during an Elite Series event, both the St. Lawrence River and Lake Champlain tournaments will also be televised live on ESPN2. Almost 2.8 million viewers got hooked on fishing during the four days of live coverage of June’s DEWALT Bassmaster Elite at Lake Eufaula, Ala.
“I’m pleased the North Country will once again play host to the Bassmaster Elite Series,” said Senator Patty Ritchie. “Given current public health concerns, it’s critical this event is executed safely. To that end, state and local officials are working tirelessly to ensure the safety of the community, as well as tournament participants.

“I would like to thank Bassmaster and Jefferson County officials for making this event a reality. There’s no place in the world like the Thousand Islands, and I’m excited for the opportunity to again showcase the St. Lawrence River and this beautiful part of Northern New York."
Echoing that sentiment is Scott Gray, Chairman of the Jefferson County Board of Legislators. “Jefferson County is delighted to host and welcome the professional sport Bassmaster Elite Series tournament and ESPN to the Thousand Islands region. Our world-renowned waterfront is ideal for sportfishing.
“It has been a pleasure working with B.A.S.S. to ensure the nonspectator event features our beautiful region while considering the safety of everyone involved by adhering to the New York State guidance for traveling anglers and our community.”
The second stop in New York takes anglers to Lake Champlain, on the Vermont border, which last hosted the Elite Series three years ago.
"With approval from New York State and the Clinton County Health Department, the City of Plattsburgh and Adirondack Coast Visitors Bureau are happy to welcome the Bassmaster Elite Series back to Lake Champlain,” said Alyssa Senecal, Assistant Director of Tourism & Marketing for the Adirondack Coast Visitors Bureau. “Although this year will look a lot different with no spectators, quarantining while off the water, masks and a whole lot of hand sanitizer, all partners involved in this planning process have gone above and beyond in making sure all guidelines have been followed and the health and safety of our community stays top priority. We’re looking forward to seeing what the Elites reel in!"
A previously scheduled tournament in New York — the Bassmaster Elite at Cayuga Lake, originally set for July 14-17 in the Village of Union Springs, N.Y. — is being rescheduled for another fishery later this season.


STH Bait Co. Drifter Minnow ICAST 2020

All New STH Bait Co. Drifter Minnow Designed to Get Bites When the Pressure is on

OCEAN SPRINGS, Miss. (July 14, 2020) Smallmouth fishing is a delicate blend of art and science. Smallmouth anglers know that notoriously finicky smallmouth are most often enticed by finesse style baits that closely match the color and action of resident forage fish to generate bites.

In 2018, STH unveiled the Drifter – a small, finesse style drop shot and jigging bait that netted huge tournament results on smallmouth fisheries across the nation. Today, STH Bait Co. is creating new excitement with the addition of the Drifter Minnow to the Drifter Series of baits sold under the NetBait/ STH Finesse Series in the USA.

The Drifter Minnow is designed for serious smallmouth anglers with subtle features that bring the perfect blend of art and science to smallmouth fishing. The secret of the Drifter Minnow is centered around the hand-finished 3D eyes that truly mimic a baitfish coupled with a unique, pintail design that delivers unreal action when the bait presented as either a dropshot, vertical jig or with STH Flatty Rig.

The Drifter Minnow also boasts the same key features that make all Drifter Series baits so good; Premium high float plastic blends give the bait incredible action accentuated through a ribbed body design and finished with high quality scent that smallmouth can’t resist.

“The Drifter Minnow is an innovative addition to the Drifter Series, and we’re excited to bring these baits to smallmouth anglers across the country. The Drifter Minnow is adding even more versatility to our products and giving anglers more choice and more bites.” said STH Bait Co. President and Lure Designer Peter Savoia.

Launching through Virtual ICAST 2020, the STH Finesse Series products will be available in August 2020 through NetBait Tackle throughout the United States and will be offered in updated dimensional clamshell packaging designed to give anglers full visibility of each bait profile and color.

For more information about any of our new products for 2020/21, visit www.americanbaitworks.com


St. Croix New Rod Introductions for ICAST 2021

ICAST Online: St. Croix Announces All New Rod Introductions for 2021

New Legend Xtreme, Mojo Inshore and Croix Custom Ice headline a parade of all-new St. Croix series and models for 2021
Park Falls, WI (July13, 2020) – There’s a lot to see at St. Croix’s booth during this week’s ICAST Online, including the company’s headlining New Product Showcase entries… NEW Legend Xtreme in the Freshwater Rod category, NEW Mojo Inshore in the Saltwater Rod category, and the NEW CCI EYE RAISER in the Ice category. But there’s so much more coming from St. Croix for 2021. Here’s the full rundown you’ve been waiting for.
NEW St. Croix Legend Xtreme Freshwater Series
Building on the historic and wildly successful March, 2020 Bassmaster Classic launch of St. Croix’s most-sensitive rods ever, four new, made-in-the-USA Legend Xtreme freshwater rod models are being unveiled at ICAST Online.
Insanely sensitive and awash with St. Croix’s proprietary technologies, these rods are extreme in both design and on-the-water performance. New models include 6’3”, medium power, extra-fast action (XFS63MXF) and 7’6”, medium power, fast action (XFS76MF) spinning rods; and 6’8”, medium power, fast action (XFC68MF) and 6’8”, medium power, extra-fast action (XFC68MXF) casting rods. The expanded Legend Xtreme freshwater series now includes 11 rods – five spinning models and six casting models –supporting anglers in an even wider range of freshwater presentations and techniques with pinnacle St. Croix performance.
The reengineered SCV and SCVI carbon blank of the new Legend Xtreme is an example of St. Croix’s constant drive to obtain the unimaginable – proven Xtreme durability with proven, unprecedented sensitivity – so anglers can fish without compromise. Engineered as a result of a new proprietary manufacturing processes, the new Legend Xtreme employs a resin that significantly increases strength in compression during the hookset, as well as flexural strength when the rod is under load. The new SCV carbon construction also incorporates an improved, overlaid ART (Advanced Reinforcing Technology) to yield the highest levels of carbon fiber density found on any fishing rod on earth. Simply put, the new Legend Xtreme offers an unquestionably pure and dense carbon, to transmit the slightest vibration through a carbon fiber guide train and proprietary new handle, all while achieving a tensile strength never attained in any previous St. Croix fishing rod. Retail prices range from $630 to $650.

Rated for use with 6-12-lb. line and lures from 3/16 to 5/8 oz., the NEW 7’6” medium power, fast action Legend Xtreme spinning (XFS76MF) model is designed and handcrafted as the ultimate utility rod. Serving discriminating freshwater anglers with the utmost in sensitivity to support wide-ranging techniques with plastics, topwaters, jerkbaits, jigging presentations and more, the versatile new XFS76MF’s generous 7’6” length affords long, accurate casts, fast line pickup, and is also ideal for kayak use. The ultra-sensitive XFS76MF is so versatile, in fact, it has been selected by St. Croix for entry into the prestigious 2020 ICAST New Product Showcase Awards in the Freshwater Rod category.
NEW St. Croix Legend Xtreme Freshwater Models
XFS63MXF - 6’3”, medium power, extra-fast action, spinning / Retail $630
XFS68MXF - 6’8”, medium power, extra-fast action, casting / Retail $630
XFS76MF - 7’6”, medium power, fast action, spinning / Retail $650
XFC68MF - 6’8”, medium power, fast action, casting / Retail $630
New St. Croix Legend Xtreme Features
Blending St. Croix’s highest-grade materials and proprietary technologies with Daiwa AGSTM guides, the Legend Xtreme has extreme sensitivity that begs to be fished
Integrated Poly Curve® (IPC™) mandrel technology
Advanced Reinforcing Technology™ (ART™)
Taper Enhancement Technology (TET) blank design provides curved patterns for improved action with increased sensitivity
Super high-modulus SCVI carbon with FRS in lower section for maximum power and strength with reduced weight
New proprietary manufacturing processes uses a resin that significantly increases strength in compression during the hookset and flexural strength as the rod is under load
SCV incorporates externally overlaid ART™Technology to construct the highest level of carbon fiber density ever used by St. Croix
Daiwa AGSTM Carbon Fiber Guides with Fuji KG Tip Top with Torzite ring
Fuji® SK2™ split reel seat for the ultimate in light weight and sensitivity
2nd Generation Xtreme-Skin™ handle provides unparalleled control
Kigan titanium hook-keeper.
Machined wind check, handle trim pieces and butt cap.
Two coats of Flex-Coat slow sure finish.
15-year transferable warranty backed by St. Croix Superstar Service.
Designed and handcrafted in Park Falls, U.S.A.
Retail price $630 to $650

NEW St. Croix Mojo Inshore Series
St. Croix’s popular Mojo Inshore Series is all-new for 2021 with a host of comprehensive upgrades, improvements and eight all-new models. Mojo Inshore’s transformation begins with lighter, upgraded one-piece SCIII carbon blanks, further enhanced via Integrated Poly Curve (IPC) mandrel technology. Split handles have been replaced by full cork on light, medium-light, and medium power models. Medium-heavy, heavy and extra-heavy power rods have been upgraded with full-length cork and EVA combination handles that afford additional protection to rods stowed in rod holders. The hybrid handle design also allows anglers to enjoy the soft touch of the EVA in the upper part of the grip while retaining the familiar cork grip feel toward the bottom. Hybrid-handled Mojo Inshore rod models also feature an Alps non-marring rubber gimble which keeps rods – especially those carrying large reels – from banging around in rocket launchers and other rod holders during rough rides to and from the fishing grounds. Including 19 spinning and 8 casting rods, the new and expanded Mojo Inshore Series provides the flexibility to target virtually any species along every saltwater coast, while offering a staggering combination of technology, durability, performance and value. Retail prices range from $160 to $230.

A new 7’9” extra-heavy, moderate-fast conventional (JIC79XHMF) Mojo Inshore model is St. Croix’s entry into the highly competitive Saltwater Rod category in the 2020 ICAST Online New Product Showcase. This unique rod (also available in a spinning configuration) has been specifically designed to handle 2- to 6-oz. lures, including large metal-lip swimmers and 9” swimbaits, and to put maximum pressure on large inshore and nearshore fish. Thanks to SCIII carbon composition and IPC technology, this extra-heavy power rod remains exceptionally light in the hand for such a powerful stick. Anglers will admire its strength and backbone for everything from dragging giant snook out from under rickety docks up to popping medium, school-sized bluefin tuna.
NEW St. Croix Mojo Inshore Models
JIS66MF - 6’6”, medium power, fast action spinning / Retail $160.00
JIS66MHF - 6’6”, medium-heavy power, fast action spinning / Retail $170.00
JIS66HF - 6’6”, heavy power, fast action spinning / Retail $180.00
JIS70LF - 7’, light power, fast action spinning / Retail $160.00
JIS70MLF - 7’, medium-light power, fast action spinning / Retail $160.00
JIS70MF - 7’, medium power, fast action spinning / Retail $170.00
JIS70MM – 7’, medium power, moderate action spinning / $160.00
JIS70MHF - 7’, medium-heavy power, fast action spinning / Retail $170.00
JIS70MHM - 7’, medium-heavy power, moderate action spinning / Retail $170.00
JIS70HF - 7’, heavy power, fast action spinning / Retail $190.00
JIS76MLF - 7’6”, medium-light power, fast action spinning / Retail $180.00
JIS76MF - 7’6”, medium power, fast action spinning / Retail $180.00
JIS76MHF - 7’6”, medium-heavy power, fast action spinning / Retail $200.00
JIS76HF - 7’6”, heavy power, fast action spinning / Retail $210.00
JIS79XHMF - 7’9”, extra-heavy power, moderate-fast action spinning / Retail $230.00
JIS711MF - 7’11”, medium power, fast action spinning / Retail $180.00
JIS711MHF - 7’11”, medium-heavy power, fast action spinning / Retail $210.00
JIS711HMF - 7’11”, heavy power, moderate-fast action spinning / Retail $220.00
JIS711HF - 7’11”, heavy power, fast action spinning / Retail $210.00
JIC70MLM - 7’, medium-light power, moderate action casting / Retail $160.00
JIC70MHF - 7’, medium-heavy power, fast action casting / Retail $170.00
JIC70HF - 7’, heavy power, fast action casting / Retail $180.00
JIC76MLM - 7’6”, medium-light power, moderate action casting / Retail $170.00
JIC76MHF - 7’6”, medium-heavy power, fast action casting / Retail $190.00
JIC76HF - 7’6”, heavy power, fast action casting / Retail $200.00
JIC79XHMF - 7’9”, extra-heavy power, moderate-fast action casting / Retail $210.00
JIC711HMF - 7’11”, heavy power, moderate-fast action casting / Retail $210.00
NEW St. Croix Mojo Inshore Features
Designed for inshore specific techniques, the Mojo Inshore series puts exceptional performance rods in angler’s hands at an affordable price
Premium quality SCIII carbon
Integrated Poly Curve® (IPC®) mandrel technology
Sea Guide Hero Hi-Grade guides with slim aluminum oxide rings and SS316 stainless gun smoke frames
Fuji® DPS Deluxe reel seat with gun metal hoods on spinning models
Fuji® ECS and TCS Deluxe reel seat with gun metal hoods on casting models
Fuji® Back Stop lock nut on select models
Contoured handle with EVA and Cork combination on select models
Alps rubber gimbal on select models
Kigan hook-keeper
Two coats of Flex-Coat slow cure finish
5-year warranty backed by St. Croix Superstar Service
Specialized inshore saltwater rods designed and built for superior performance
Designed in Park Falls, USA and handcrafted in North America (Fresnillo, Mexico)
Retail price $160 to $230

NEW Croix Custom Ice (CCI) Models
Continuing its promise to deliver technique-specific rods to ice anglers, St. Croix’s pinnacle CCI series of ice rods grows for 2020 with three exciting new extra-fast models. Requested by anglers, the new 38” medium, extra-fast EYE RAISER (CI38MXF), 32” light, extra-fast PAN DANCER (CI32LXF) and 30” medium, extra-fast HOUSE (CI30MXF) expand the 2021 made-in-the-USA CCI series to 16 models, and feature proprietary blank technologies for extreme performance unavailable in any other production ice rod.

The all-new, extra-fast, tubular carbon and glass (TCG) CCI EYE RAISER (CI38MXF), is St. Croix’s entry to the Ice category of the 2020 ICAST Online New Product Showcase. Designed to present large baits to trophy walleye, the standout CCI CI38MXF EYE RAISER features an angler-requested full cork grip and reel seat, and is the complete power-jigging package. The new EYE RAISER and HOUSE ROD models are crafted from a dynamic blend of carbon and glass patterns in a tubular construction (TCG), resulting in blanks that are extremely light and exceptionally sensitive, with tip flex for superior bite detection and the power necessary to control large predators. Optimal for panfish presentations – especially with jigs and spoons – the new PAN DANCER model is crafted from St. Croix’s advanced solid glass (SG), delivering the ideal taper for bite detection without compromise to control or hook-setting ability.
The House Rod features a full cork handle, while the Pan Dancer features a cork split-grip handle, both without reel seats for optimized reel placement depending on size and weight. Each Croix Custom Ice rod is uniquely designed and engineered to exceed the expectations of the most demanding ice anglers.

NEW St. Croix CCI Models
CI30MXF HOUSE ROD, 30”, medium power, extra-fast action spinning, Tubular Carbon Glass (TCG) construction / Retail $140
CI32LXF PAN DANCER, 32”, light power, extra-fast action spinning, Solid Glass (SG) construction / Retail $140
CI38MXF EYE RAISER, 38”, medium power, extra-fast action spinning, Tubular Carbon Glass (TCG) construction / Retail $150
St. Croix CCI Features
Proprietary blank technology built into each model for extreme performance, including Solid Carbon (SC material), Solid Glass (SG material), Tubular Carbon (TC material), Tubular Carbon / Tubular linear S Glass (TCG material), and Tubular Carbon Fused to Tubular linear S Glass (TCFG material)
16 technique-specific models feature unrivaled technology and performance
REC Recoil guides with black pearl finish
Split-grip or full grip / super-grade cork handle
Two coats of Flex-Coat slow cure finish
5-year warranty backed by St. Croix Superstar Service
Designed and handcrafted in Park Falls, U.S.A.
Retail price $130 to $160

NEW St. Croix Triumph Freshwater Collection
The best-selling North American-made rod series in the world, St. Croix’s durable, sensitive and powerful Triumph rods are made for savvy anglers seeking the best in performance and value. For 2021, the entire Triumph collection has been fully reimagined with all-new, upgraded cosmetics and new Sea Guide components. Featuring 41 distinct freshwater spinning, casting, travel, musky, and salmon & steelhead models, the expansive Triumph family of rods blends technology with value to give anglers the precise tools they need to maintain the upper hand at an exceptional price. Retail prices range from $90 to $140.

NEW St. Croix Triumph Freshwater Features
Premium quality SCII carbon
Sea Guide Atlas Performance slim aluminum-oxide guides with black frames
Sea Guide XDPS reel seat with eco-friendly sandblasted hoods on spinning models
Sea Guide ECS or TCS reel seat with eco-friendly sandblasted hood on casting models
Premium-grade cork handle
Two coats of Flex-Coat slow cure finish
5-year warranty backed by St. Croix Superstar Service
Outstanding strength, sensitivity and hook-setting power
New triumph logo and Deep-Run Blue color
41 distinct freshwater spinning, casting, travel, musky, and salmon & steelhead models
Designed in Park Falls, U.S.A. and handcrafted in North America (Fresnillo, Mexico)
Retail price: $90-$140

NEW St. Croix Mojo Bass Carbon Crankers
Featuring the dynamic combination of premium, high-modulus SCIII carbon and IPC® mandrel technology lauded by anglers for smooth, sensitive and lightweight performance, St. Croix’s new Mojo Bass Carbon Cranker casting rods hit the sweet spot for anglers who value the characteristics of carbon – including lightness, durability and sensitivity – in a moderate-action cranking rod with an equally moderate price. The new 7’1”, medium power (MJC71MM) Carbon Cranker and 7’1” medium-heavy power (MJC71MHM) Mid-Carbon Cranker casting rods bring sweet, moderate-action options to the angler-favorite Mojo Bass lineup for the first time ever… and at an equally sweet Mojo Bass retail price of just $150.

NEW St. Croix Mojo Bass Carbon Cranker Casting Models
MJC71MM – 7’1”, medium power, moderate action, casting / Retail $150
MJC71MHM - 7’1”, medium-heavy power, moderate action, casting / Retail $150
NEW St. Croix Mojo Bass Carbon Cranker Features
Designed for crankbaits and other lures ideally matched to a moderate action rod
Two models: MJC71MM and MJC71MHM
Integrated Poly Curve® (IPC®) mandrel technology
Premium, high-modulus SCIII carbon
Slim-profile ferrules
Kigan Master Hand 3D guides with slim, strong aluminum-oxide rings and black frames
Fuji® ECS reel seat with black hood
Split-grip/premium-grade cork handle
Kigan hook-keeper
Two coats of Flex-Coat slow cure finish
5-year warranty backed by St. Croix Superstar Service
Designed in Park Falls, U.S.A. and handcrafted in North America (Fresnillo, Mexico)
Retail price: $150

NEW St. Croix 9’6” Mojo Musky Telescopic Casting Models
Musky anglers want longer rods for longer casts and deeper figure 8s farther from the boat, but length alone does not a happy musky angler make. St. Croix’s two new 9’6” telescopic Mojo Musky models afford all the advantages a 9’6” musky rod can deliver, with the added convenience of precision-engineered telescopic construction that allows them to collapse to under 8’ for more convenient transportation and storage. Specifically, a 9’6”, medium-heavy power, fast action telescopic model (MJM96MHFT) and a 9’6”, heavy power, fast action telescopic model (MJM96HFT) have been added to St. Croix’s expanded Mojo Musky series lineup for 2021. Like the rest of the recently upgraded Mojo Musky Series, these new 9’6” rods feature premium SCIII carbon, IPC® mandrel technology and custom Winn split-grip handles. Retail price is $330.

NEW St. Croix Mojo Musky Telescopic Casting Models
MJM96MHFT - 9’6”, medium-heavy power, fast action, telescopic casting / Retail $330
MJM96HFT - 9’6”, heavy power, fast action, telescopic casting / Retail $330
NEW St. Croix Mojo Musky Telescopic Casting Rod Features
Specialized musky series designed for superior performance
Two new 9’6” telescopic models: MJM96MHFT and MJM96HFT
Collapse down to under 8’ for easy transport and storage in most boat rod lockers
Integrated Poly Curve® (IPC®) mandrel technology
Premium, high-modulus SCIII carbon
Kigan Master Hand 3D guides with slim, strong aluminum-oxide rings and black frames
Kigan Master Hand 3D top with SiC ring
Fuji® TCS or PSSSD Deluxe reel seat with black hood
Custom Winn split-grip handle
Kigan hook-keeper
Two coats of Flex-Coat slow cure finish
Designed in Park Falls, U.S.A. and handcrafted in North America (Fresnillo, Mexico)
Retail price $330

NEW St. Croix Triumph Inshore Series
The all-new Triumph Inshore Series includes six versatile spinning rods with full, premium cork handles, plus seven unique casting models with a mix of full cork and split-grip handles. Ranging from 6’8” to 7’6” in length and medium-light to heavy power, all are one piece, crafted from trusted SCII carbon and feature the new Triumph-family cosmetics, premium Sea Guide components, and a special SeaSmoke color unique to Triumph Inshore. Designed with key input from regional coastal anglers, all models have fast or moderate-fast actions, with the exception of the 7’ medium-light casting model, which features a moderate, parabolic action. These exceptional handcrafted rods break new ground in St. Croix’s inshore rod retail pricing structure, with all models selling between $130 and $150.

NEW St. Croix Triumph Inshore Models
TRIS70MLF - 7’ spinning, medium-light power, fast action / Retail $130
TRIS70MF - 7’ spinning, medium power, fast action / Retail $130
TRIS70MHF - 7’ spinning, medium-heavy power, fast action / Retail $140
TRIS70HF - 7’ spinning, heavy power, fast action / Retail $140
TRIS76MF - 7’6” spinning, medium power, fast action / Retail $140
TRIS76MHF - 7’6” spinning, medium-heavy power, fast action / Retail $150
TRIC68MLMFSG - 6’8” casting, medium-light power, moderate-fast action, split-grip / Retail $130
TRIC68MMFSG - 6’8” casting, medium power, moderate-fast action, split-grip / Retail $130
TRIC68MHMFSG - 6’8” casting, medium-heavy power, moderate-fast action, split grip / Retail $140
TRIC70MLM - 7’ casting, medium-light power, moderate action / Retail $130
TRIC70MMFSG - 7’ casting, medium power, moderate-fast action, split-grip / Retail $130
TRIC70MF - 7’ casting, medium power, fast action / Retail $130
TRIC70MHF - 7’ casting, medium-heavy power, fast action / Retail $140
NEW St. Croix Triumph Inshore Features
Premium-quality SCII carbon
Sea Guide Atlas Performance slim aluminum-oxide guides with sandblasted frames
Sea Guide XDPS reel seat with eco-friendly sandblasted hoods on spinning models
Sea Guide ECS or TCS reel seat with eco-friendly sandblasted hood on casting models
Premium-grade cork handle
Two coats of Flex-Coat slow cure finish
5-year warranty backed by St. Croix Superstar Service
Outstanding strength, sensitivity and hook-setting power
Designed in Park Falls, U.S.A. and handcrafted in North America (Fresnillo, Mexico)
Retail price $130 to $150

NEW St. Croix Legend Xtreme Inshore Series
It’s hard to imagine St. Croix’s renown Legend® Xtreme Inshore Rod Series could get any better, but it has, with an all-new refresh for 2021. Designed for the rigors of inshore fishing and awash with St. Croix proprietary technologies, these rods are extreme in design and on-water capability. Yet advancements in technology and materials continue to offer new horizons, allowing St. Croix to bring their performance to even greater heights with amazing strength, unprecedented sensitivity and increased durability. Indeed, the new made-in-the-USA Legend® Xtreme Inshore lineup is so solid, it can improve success for any angler – especially an expert.
The all-new Legend® Xtreme Inshore lineup for 2021 includes three spinning models and one casting model. All one-piece blanks feature super high-modulus SCVI carbon with St. Croix’s Fortified Resin System (FRS) in the lower section for maximum power and strength with reduced weight. Blanks also feature SCV carbon with externally overlaid Advanced Reinforcing Technology (ARTTM) to construct the highest level of carbon fiber density ever used by St. Croix. New manufacturing processes employ a resin that significantly increases strength in compression during the hookset and flexural strength as the rod is under load. A beautiful new Sandbar finish completes the upgrade to the new Legend Xtreme Inshore’s incredibly sensitive, high-performance blank. Sensitivity enhancing features continue with Lightweight Daiwa AGSTM carbon fiber guides, which help channel vibrations down the rod and into the angler’s hand for extreme sensitivity. A raindrop-textured 2nd Generation Xtreme-Skin™ high-density handle affords improved grip in all conditions and further promotes overall feel and vibration transmission. Retail prices range from $660 to $670.

NEW St. Croix Legend Xtreme Inshore Models
XSS70MF - 7’, medium power, fast action spinning / Retail $660.00
XSS70MHF - 7’, medium-heavy power, fast action spinning / Retail $670.00
XSS76MF - 7’6”, medium power, fast action spinning / Retail $670.00
XSC70MHF - 7’, medium-heavy power, fast action casting / Retail $670.00
NEW St. Croix Legend Xtreme Inshore Features
Integrated Poly Curve® (IPC®) mandrel technology
Incorporates externally overlaid ART™ Technology to construct the highest level of carbon fiber-density ever used by St. Croix
Taper Enhancement Technology (TET) blank design provides curved patterns for improved action with increased sensitivity
Super high-modulus SCVI carbon with FRS in lower section for maximum power and strength with reduced weight
Features resin that significantly increases strength in compression during the hookset and flexural strength as the rod is under load
Daiwa AGS Carbon Fiber Guides with Fuji KG Tip Top with SiC ring
Fuji® SK2™ split reel seat for the ultimate in light weight and sensitivity
2nd Generation Xtreme-Skin™ handle provides unparalleled control
Kigan titanium hook-keeper
Impact-dampening butt cap
Two coats of Flex-Coat slow cure finish
15-year transferable warranty backed by St. Croix Superstar Service
Designed and handcrafted in Park Falls, U.S.A.
Retail price $660 to $670

NEW St. Croix Avid Trek Series
St. Croix Rod sets a new standard in the travel rod category with the introduction of its new Avid® Trek Series for 2021. Packed with power, exceptional sensitivity and a selection of models to cover virtually any fishing scenario, three-piece Avid Trek Travel rods give anglers the upper hand wherever they venture. Avid Trek travel rods combine St. Croix’s Integrated Poly Curve® (IPC®) mandrel technology with premium, high-modulus SCIII carbon fiber for smooth power, improved casting accuracy and increased sensitivity. Featuring slim-profile ferrules, they sport Sea Guide Hero Hi-Grade guides with slim zirconia rings and SS316 stainless gun smoke frames. The series’ six spinning models have Fuji® DPS reel seats with gun smoke hoods, while the casting model has a Fuji® ECS reel seat with gun smoke hood. All Avid Trek rods are designed and handcrafted in Park Falls, USA, and come with a Sea Guide hook-keeper, select-grade cork handle, and two coats of Flex Coat slow cure finish for a sharp, clean and polished appearance. Retail prices range from $260 to $290.

NEW St. Croix Avid Trek Rod Models
ATS66MF3 - 6’6” three-piece, medium power, fast action spinning / Retail $260.00
ATS70MLF3 - 7’ three-piece, medium-light power, fast action spinning / Retail $260.00
ATS70MF3 - 7’ three-piece, medium power, fast action spinning / Retail $260.00
ATS70MHF3 - 7’ three-piece, medium-heavy power, fast action spinning / Retail $280.00
ATS76MF3 - 7’6” three-piece, medium power, fast action spinning / Retail $280.00
ATS76MHF3 - 7’6” three-piece, medium-heavy power, fast action spinning / $290.00
ATC66MHF3 - 6’6” three-piece, medium-heavy power, fast action casting / Retail $260.00
NEW St. Croix Avid Trek Features
Integrated Poly Curve® (IPC®) mandrel technology
Premium, high-modulus SCIII carbon
Slim-profile ferrules
Sea Guide Hero Hi-Grade guides with slim zirconia rings and SS316 stainless gun smoke frames
Fuji® DPS reel seat with gun smoke hoods on spinning models
Fuji® ECS reel seat with gun smoke hoods on casting models
Sea Guide hook keeper
Select-grade cork handle
Two coats of Flex-Coat slow cure finish
15-year transferable warranty backed by St. Croix Superstar Service
Incredibly light, super sensitive and durable
Designed and handcrafted in Park Falls, U.S.A.
Retail price $260 to $290

NEW Reimagined St. Croix Mojo Ice Series
St. Croix’s angler-favorite line of technique-specific ice rods, the Mojo Ice Series has been refreshed and improved for 2021 with updated cosmetics and new EVA handles. Precision-taper solid carbon (SC) blanks now wear a stealthy new Carbon Dust color with Black Cherry Metallic accents. Mojo Ice’s angler-acclaimed proprietary custom reel seat has also been upgraded with a new, flat finish. Mojo Ice’s ten spinning models feature new split-grip EVA handles, while the series’ two casting models feature full EVA handles. Mojo Ice models retail between $50 and $60.

Reimagined St. Croix Mojo Ice Models
MJI24UL – 24” ultra-light power spinning / MSRP $50
MJI24ML – 24” medium-light power spinning / MSRP $50
MJI24M – 24” medium power spinning / MSRP $50
MJI28UL – 28” ultra-light power spinning / MSRP $50
MJI28ML – 28” medium-light power spinning / MSRP $50
MJI28M – 28” medium power spinning / MSRP $50
MJI32M – 32” medium power spinning / Retail $55
MJI36L – 36” light power spinning / Retail $55
MJI36M – 36” medium power spinning / Retail $55
MJI36MH – 36” medium-heavy power spinning / Retail $60
MJIC34MH – 34” medium-heavy power casting / Retail $60
MJIC34H – 34” heavy power casting / Retail $60
Reimagined St. Croix Mojo Ice Features
Precision-taper solid carbon (SC material) blank provides superior performance
Premium split-grip cork/EVA handle
Custom reel seat ideal for all techniques
Sea Guide lightweight stainless-steel guides
1-year warranty backed by St. Croix Superstar Service
Designed in Park Falls, U.S.A. and handcrafted in North America (Fresnillo, Mexico)
Retail price $50 to $60
All new St. Croix series and models being announced at ICAST 2020 Online will be available at St. Croix dealers worldwide in Fall of 2020.


New Berkley Hit Stick ICAST 2020

New Berkley® Hit Stick: Better Than Balsa in Every Category

COLUMBIA, S.C. (July 13, 2020) — While it’s true that balsa baits have long been favored by lure makers and anglers for their ability to deliver a desirable action, they lack in durability and consistency due to the imperfections that are inherent in natural materials. Berkley scientists knew there had to be a better way, and after extensive research, their bait development team developed the new Hit Stick, a durable, polycarbonate, floating minnow-style bait that delivers the large, rolling action of a balsa bait. This versatile bait epitomizes Berkley’s dedication to science-driven innovations that put more — and bigger — fish in the boat.

The new Hit Stick achieves the unique, high-speed rolling action of balsa baits by using FlashDisc™ technology developed by the Berkley bait development team. The integrated FlashDisc weighting in the Hit Stick also means every bait produced has consistent action and tracking unlike many balsa baits. Combined with the construction of Polycarbonate and ABS materials, the Hit Stick delivers exceptional durability to withstand toothy bites and keep the bait swimming consistently.

The added mass of the polycarbonate construction also makes the Hit Stick easier to cast, both for accuracy and significantly longer casting distance. This means anglers can set up on fishing locations from increased distances, lessening the likelihood of spooking fish all while covering more water on the retrieve.

The Hit Stick offers ultimate species versatility in a minnow-style bait that floats. Trollers will appreciate the consistency with which the Hit Stick runs. The bait delivers a high-speed rolling action long associated with balsa baits with maximum side flashes at even the slowest trolling speeds. The tail of the Hit Stick exhibits a tight, finesse action that entices trailing predatory fish, while the versatility of the Hit Stick makes it ideal for use as a finesse jerk bait, a trolling bait for everything from walleye to trout or a casting bait for all predator fish. The new Hit Stick is equipped with ultra-sharp Fusion19™ hooks, comes in seven sizes from 3.5cm to 15cm and 21 of the hottest colors for walleye, bass, trout and other predator fish. The Hit Stick has an MSRP of $5.99 for Sizes 3.5 through 9; $6.99 for sizes 11 and 13 and $7.99 for the Size 15.

For more information on the Berkley Hit Stick visit https://bit.ly/HitStick.

Berkley Hit Stick: Specifications

Sizes:
3.5 (Sinking) • 5 • 7 • 9 • 11 • 13 • 15

Colors:
Black Silver • Firetiger • Black Gold • Blue Bullet • Yellow Perch • Clown • Crazy Steel • Rainbow Trout • FX Shad • Sunset 84 • Stealth Minnow • Purple Glimmer • Blue Smelt • Ghost White • Sand Shiner (Ayu) • Tennessee Shad • Danald • Hot Pink Silver • Fluorescent Orange/Gold • Green Shad • Brown Trout

MSRP:
$5.99 — Sizes 3.5 through 9
$6.99 — Sizes 11 and 13
$7.99 — Size 15

Key Features:
• Equipped with ultra-sharp Fusion19™ hooks
• Integrated FlashDisc™ improves tracking stability and accuracy to give the bait true balsa-like action
• High-pitch rattle to attract predator fish