Strike King Lure Company partners with Jackson Kayaks and Orion Coolers
Press release furnished by Strike King Lure Company
Collierville, Tenn. (Dec. 1, 2016) – Three iconic brands have joined forces, as partners in marketing, across their respective industries. Strike King, a staple name among anglers for over 50 years is excited to announce that they are teaming up with Orion Coolers and their parent company, Jackson Kayaks. This partnership will include sponsorship of Jackson’s namesake, Eric Jackson as he competes on the FLW Tour. Eric is the godfather of kayaking and has worked very hard to bring kayak fishing to the forefront of the fishing industry.
“We recognize the growth in kayak fishing. It is arguably the fastest growing segment of our market and just like Jackson and Orion, we intend for Strike King to be the brand of choice among kayak anglers” says Doug Minor, VP of Sales and Marketing for Strike King. “We are excited to partner with Eric and his brands as he competes professionally and we strive to fulfill the needs of our customers. The combination of our knowledge and skill sets should translate into some pretty exciting future projects”, Minor adds.
“Teaming up with Strike King was a no-brainer. On a personal level, their products are all that I use and need in FLW competition. In regards to Jackson Kayak and Orion Coolers, it will be an awesome avenue to educate consumers on our brands and products through sponsoring Pro Team Journal and Fish Hard” affirms world-renowned kayaker and professional Angler, Eric Jackson. “We believe that the same customers who purchase Strike King products for their quality and value will benefit from understanding the same principles are at the core of our brands as well.”
Look for more from Strike King, Jackson Kayaks and Orion Coolers as new episodes of Pro Team Journal by Strike King and Strike King’s Fish Hard beginning airing during the first quarter of 2017.