Peacock bass, anyone? Plus, Jarod Higginbotham shows us what sets Yakima baits apart – at ICAST 2014!

Yakima Bait Company turns out eye-popping color schemes on some very unique lures – and they do it all by hand, in the U.S.A. They offer plenty for the bass fishing crowd, but Jarod Higginbotham shows us a lure you’ll want to pack when you take that peacock bass trip of a lifetime!